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Seminar introducing ecommerce
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Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce Introduction to eCommerce
Luis M Cordeiro Visiting Professor at University Saint Joseph [email protected]
Luis M Cordeiro [email protected] eCommerce Lectures
What do you need to know?
Internet Basic Concepts
Internet Protocols
Type of Websites
eBusiness vs eCommerce
Advantages and Disvantages of eCommerce
Introduction to eCommerce
Luis M Cordeiro [email protected] eCommerce Lectures
Internet Basics Introducution tu eCommerce
World Wide Web
Webservers
Media Servers
HTML/XML
Databases
Intranet/Extranet
Backend/FronEnd
Front Office/Backoffice
Luis M Cordeiro [email protected] eCommerce Lectures
Network Depths Introducution tu eCommerce
Internet: A collection of computers that speak a common language protocol
Intranet: Private version of the Internet
Main purpose to share company information and computing resources among employees
Extranet: Private network that users outside the company can access
Requires security and privacy
Collaborate with other companies
Luis M Cordeiro [email protected] eCommerce Lectures
Internet Protocols Introducution tu eCommerce
TCP/IP
IPv4 / IPv6
DNS
HTTP / HTTPS
FTP
SMTP / IMAP / POP
TELNET
Luis M Cordeiro [email protected] eCommerce Lectures
Webpage Types Introducution tu eCommerce
Search Engines Directories Microsite
Blogs/Forums Informative Website Institutional Website Corporative Website Marketing Website
eCommerce Website
Luis M Cordeiro [email protected] eCommerce Lectures
The Myth Introducution tu eCommerce
Is it so simple to have a commerce
in internet?
Luis M Cordeiro [email protected] eCommerce Lectures
Needs on Commerce Introducution tu eCommerce
You need a Product or service to sell You need a Place from which to sell the products You need to figure out a way to get people to come to your place. You need a way to accept orders. You also need a way to accept money.
Luis M Cordeiro [email protected] eCommerce Lectures
Needs on Commerce Introducution tu eCommerce
You need a way to deliver the product or service, often known as fulfillment. Sometimes customers do not like what they buy, so you need a way to accept returns. You need a customer service and technical support department to assist customers with products.
Luis M Cordeiro [email protected] eCommerce Lectures
Needs on eCommerce Introducution tu eCommerce
Almost the same needs as a traditional
Commerce but They are put together
in a different way!
Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce Definition Introducution tu eCommerce
Exchange of digitized information
Technology-enabled transactions
Technology-mediated relationships
Intra and inter-organizational activities
Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce History Introducution tu eCommerce
1970 First eCommerce Application - Electronic funds transfer (EFT).
Limited to large corporations, financial institutions, and some big business;
Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce History Introducution tu eCommerce
1983 Boston Computer Exchange claims the first public ecommerce
systems
Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce History Introducution tu eCommerce
http://www.youtube.com/watch?v=wan896ZO4aY
Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce History Introducution tu eCommerce
1994 First Big Wave: eBay and Amazon
Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce History Introducution tu eCommerce
1998 Supporting this big wave
Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce vs eBusiness Introducution tu eCommerce
eBusiness is an online tool that offers support for business management but dont need to complete any sale. Its just a tool available in internet that help managers and marketeers running a business. Ex: online budget/bills systems, content management systems,
VS. eCommerce is an online tool that offers support for business management with the main goal of selling services and/or products. Ex: Any site where you can buy online
Luis M Cordeiro [email protected] eCommerce Lectures
Advantages for Sellers Introducution tu eCommerce
eCommerce can increase sales and decrease costs. The online advertising reaches a large amount of potential customers throughout the world. There are virtual communities and social networks in internet that can segment your market for specific products or services. A business can reduce its costs by using eCommerce in its sales support and order-taking processes. Electronic commerce increases sale opportunities for the seller.
Luis M Cordeiro [email protected] eCommerce Lectures
Advantages for Sellers Introducution tu eCommerce
Its easy to expand your market to other countries;
Paper free industry!
Your product database can be used by thirty party to generate resources like directories, promotions,
You can have an overall control of whos accessing your business;
You can use statistical data generate offers and promotions;
You can manage marketing strategies with objective data.
Luis M Cordeiro [email protected] eCommerce Lectures
Advantages for Consumers Introducution tu eCommerce
Enables customers to shop or do other transactions 24 hours a day, all year round from almost any location;
Can provide customers more options;
Provides customers less expensive products and services; Provides customers comparisons tools; Can provide a lot of payment method; Makes it possible to participate in virtual auctions; Makes it possible to interact with other users and exchange ideas and reviews about products and services; Users can have access rankings and indexes produced by the community, helping the customer choosing the right product.
Luis M Cordeiro [email protected] eCommerce Lectures
Advantages for Society Introducution tu eCommerce
More peple can work at home;
People from rural areas can access to the same products like people in urban areas;
People from some underdeveloped countries can access to the same products as people from developed ones;
eGovernment systems reduced the time spent by people in managing some administrative tasks;
Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce Disvantages Introducution tu eCommerce
Some business processes are difficult to be implemented through electronic commerce. (ex: Lawyers)
Return-on-investment is difficult to apply to electronic commerce.
Businesses face cultural and legal obstacles to conducting electronic commerce.
Luis M Cordeiro [email protected] eCommerce Lectures
eCommerce Evolution Introducution tu eCommerce
http://www.youtube.com/watch?v=rtahCi3KhZI&feature=related
Luis M Cordeiro [email protected] eCommerce Lectures
Discussion Introducution tu eCommercec
Who have never bought any product by internet? And Why?
How much costs an ecommerce System?
Who have a paypal account?
Is anyone selling something by internet?
Is anyone earning money using advertising systems in blogs and websites (ex: AdSense)
Luis M Cordeiro [email protected] eCommerce Lectures
Contacts
You can contact me at [email protected]
On the web
twitter.com/luismcordeiro
linkedin.com/luismcordeiro skype: luis_marco_cordeiro
My contact information
eCommerceWhat do you need to know?Internet BasicsNetwork DepthsInternet ProtocolsWebpage TypesThe MythNeeds on CommerceNeeds on CommerceNeeds on eCommerceeCommerce DefinitioneCommerce HistoryeCommerce HistoryeCommerce HistoryeCommerce HistoryeCommerce HistoryeCommerce vs eBusinessAdvantages for SellersAdvantages for SellersAdvantages for ConsumersAdvantages for SocietyeCommerce DisvantageseCommerce EvolutionDiscussionContacts