Introduction to Business Model Generation @ StartupWeekend Zürich 20120302

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Phot

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www.vujade.com

Jasper !Bouwsma!Founder & CEO !Vujàdé Ltd.!

Business !

Model Generati

on!

A common language to

develop and di

scuss

business models i

n teams. !

StartUp Weekend!Zurich, Switzerland!20120302!

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide |

WHO WE ARE

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www.vujade.com

WHAT WE DO

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Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established

companies in bringing their innovation to market successfully.

Through the combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure.

Jasper was born and raised in The Netherlands, studied International Business at the University of Maastricht (NL) and University of Fribourg (CH). In addition he took courses

in Innovation Strategy and Management at MIT Sloan (Boston, USA) and Stanford Research Institute (Menlo Park, USA).

Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial Excellence at the University of St. Gallen.

Until early 2008 he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation.

He lives with his wife, two daughters, and son outside of Bern, Switzerland.

Jasper Bouwsma Founder & CEO Vujàdé Ltd.

Photo by: Vujàdé Ltd – Jasper Bouwsma


Vu-jà-dé

Vujàdé is the opposite of déjà-vu and refers to something that has not yet taken place or has not yet existed.

Looking for new solutions. Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view.

In other words: Vujàdé stands for innovation.

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1. CORPORATE CONSULTING

2. STARTUP SUPORT

3.  INCUBATION

5

À PROPOS

OUR PARTNERS:


TONIGHT’S

TOPIC


FreeBeer… and business modeling…

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Vujàdé Ltd. – Supporting Forward Thinking

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Alexander Osterwalder Probably the most successful Swiss Business Book author.


Insert Photo of book with Jasper’s Name.

Co-Created by An amazing crowd of 470 practitioners from 45 countries.

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | 10 10

AGENDA

TIPS & TRICKS

3

WHAT IS A BUSINESS MODEL?

1 2

BUSINESS MODEL CANVAS


FYI WATCH AND LISTEN. DON’T MAKE NOTES. THIS PRESENTATION HAS 84 SLIDES JUST DOWNLOAD IT AFTERWARDS ON WWW.SLIDESHARE.NET/VUJADE


AGENDA

TIPS & TRICKS

3


1 2



WHAT IS A BUSINESS MODEL

? 13


60 SECONDS PAIRS OF 2

14


EXERCISE EXPLAIN THE BUSINESS MODEL

15



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25









Napels

33


Maddoff

34



WHAT IS A BUSINESS MODEL

? 36


A BUSINESS MODEL DESCRIBES THE

RATIONALE OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND CAPTURES VALUE

37


REVENUE MODEL ≠

BUSINESS MODEL

38


Psst FACEBOOK ANNOUNCED ITS IPO IF WE HAVE SOME TIME LEFT… WE CAN QUICKLY LOOK INTO

VS. VS.

BUSINESS MODEL, REVENUES, MARKET CAP, VALUATION AND SCALING FOR THE FUTURE.


SUMMARY

TIPS & TRICKS

3


1 2


“ A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND

CAPTURES VALUE “


AGENDA

TIPS & TRICKS

3


1 2



WHICH BUILDING BLOCKS DOES A

BUSINESS MODEL CONTAIN

? 42

Vujàdé Ltd. – Supporting Forward Thinking Slide | 43


Business Model Canvas: Creating a common language for business modeling.


45


KEY PARTNERS CUSTOMER SEGMENTS

VALUE PROPOSITIONS

CUSTOMER RELATIONSHIP

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE REVENUE STREAMS

Alexander Osterwalder www.businessmodelgeneration.com

THE BUSINESS MODEL CANVAS


The target audience for a business' products and services.


CUSTOMER SEGMENTS



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





The products and services a business offers (Your Elevator Pitch)


VALUE PROPOSITION



“ The vacuum cleaner that doesn’t lose suction. ”

VALUE PROPOSITION


Nokia’s Value Proposition



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





The links a company establishes between itself and its different customer segments.



Photo by: Satbir Singh



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





The means by which a company delivers products and services to customers.

CHANNELS


Remark: think beyond the value chain and include all the touch points you have with your customers.


CHANNELS



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





The way a company makes money through a variety of revenue flows.


REVENUE STREAMS



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





Key activities are the activities you need to perform in order to bring your value proposition to your customer segments.

KEY ACTIVITIES



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





Key resources are the assets required to offer and deliver your value proposition to your customer segments.


KEY RESOURCES



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





Some activities are outsourced and some resources are acquired outside the enterprise.

Photo by: Theen “How Much?”

KEY PARTNERS

Photo by: Che



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





The monetary consequences of the means employed in the business model.

Photo by: Theen “How Much?”

COST STRUCTURE



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





SUMMARY

TIPS & TRICKS

3


1 2



CAPTURES VALUE “

9 BUILDING BLOCKS


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES



AGENDA

TIPS & TRICKS

3


1 2



1.   PROTOTYPE THERE IS ALWAYS MORE THAN ONE OPTION

2.   TEST GET OUT AND MEET CUSTOMERS!

3.   ITERATE BM’S CHANGE AND NEED TO BE DEVELOPED CONTINUOUSLY

4.   TEAM INVOLVE EVERYBODY


71



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES



GUESS!

GUESS!

GUESS!GUESS!GUESS!

GUESS!GUESS!

GUESS!

GUESS!

GUESS!GUESS!

GUESS!GUESS!

GUESS!

GUESS!

GUESS! GUESS! GUESS! GUESS! GUESS! GUESS!



“It ain't what you don't know that gets

you into trouble.

It's what you know for sure that just

ain't so.”

”

“


Test and iterate your business model



75

Business Model Toolbox A fantastic iPad app and absolutely recommendedhttp://businessmodelgeneration.com/toolbox


76


77


78


79


SUMMARY

TIPS & TRICKS

3


1 2



CAPTURES VALUE “

9 BUILDING BLOCKS


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES


TIPS: 1.  PROTOTYPE 2.  TEST 3.  ITERATE 4.  TEAM

TRICK: BMG TOOLBOX


So…

HOW ARE WE IN TIME? CARE FOR A QUICK FACEBOOK INSIGHT?


Psst FACEBOOK ANNOUNCED ITS IPO IF WE HAVE SOME TIME LEFT… WE CAN QUICKLY LOOK INTO

VS. VS.

BUSINESS MODEL, REVENUES, MARKET CAP, VALUATION AND SCALING FOR THE FUTURE.


Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher ”

In times of change learners inherit the earth;

while the learned find themselves beautifully equipped to deal with a world

that no longer exists.

“

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Vujàdé Ltd. Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Gutenbergstrasse 9

CH-3011 Bern

+41 (0)31 381 50 80

Online

www.vujade.com

[email protected]

VujadeLtd

Phot

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àdé

Ltd

– Ja

sper

Bou

wsm

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BAC KUP

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Phot

o by

: Vuj

àdé

Ltd.

– J

aspe

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www.vujade.com

VUJÀDÉ LTD COLLECTION OF BUSINESS MODEL CANVASES

See our SlideShare !www.slideshare.net/vujade!And Enjoy !:)!

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Vujàdé Ltd. – Supporting Forward Thinking 88

1.   SPOTIFY 2.   APPLE * 3.   iTUNES 4.   SELL-A-BAND 5.   FACEBOOK * 6.   SKYPE 7.   Wii 8.   NESPRESSO 9.   EASYJET 10.   GOOGLE *

* Vujàdé Ltd BMG Canvases!based on filed SEC !forms 10-k or s-1.!

BUSINESS MODEL INSPIRATION See our SlideShare !

www.slideshare.net/vujade!And Enjoy !:)!