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THE TODAY FILE A new local news blog for The Seattle Times Introducing Wednesday, November 2, 2011

Introducing The Today File

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Page 1: Introducing The Today File

THE TODAY FILEA new local news blog for The Seattle Times

Introducing

Wednesday, November 2, 2011

Page 2: Introducing The Today File

Sept. 2011

What is this thing?Tour & FeaturesWhy it’s importantWorkflow & ContentTutorialHow you can help

Wednesday, November 2, 2011

Page 3: Introducing The Today File

What’s happening right now in Seattle and around the Northwest

Sept. 2011

Wednesday, November 2, 2011

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A place for breaking news

Sept. 2011

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A guide to your day’s events, weather, traffic and news

Sept. 2011

Wednesday, November 2, 2011

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The BlotterWeather Beat+ new features

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Yeah, um, how is this different from the homepage?

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I know what you’re thinking...

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Homepage The Today FileLocal, National, World, Features Only fresh local content

Always changing, rearranging Everything’s there; nothing falls off

Hard to tell exactly what’s new since last time you checked in

Always reverse chronological; you always know what’s new

Curation of the best and latest content on the site

Curation of best and latest content; also a place to break news

Hierarchical display of contentA linear feed of content. “Crack for the

news junkies”

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What is this thing?Tour & FeaturesWhy it’s importantWorkflow & ContentTutorialHow you can help

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More Awesomeness

+ Autotweets to Today File twitter account+ Ability to easily embed tweets+ Ability to easily embed Brightcove video+ Ability for our photo desk to send photos+ Quickly create inset boxes of related links+ Easily add Google Standout tag to any post+ Easily embed Document Cloud documents

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What is this thing?Tour & FeaturesWhy it’s importantWorkflow & ContentTutorialHow you can help

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NOT ALL BREAKING NEWS FALLS INTO ONE OF THESE CATEGORIES

CrimeWeatherSportsBusinessPoliticsNature {

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Built on open source software.

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We can experiment off the reservation.

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We can keep publishing if disaster strikes and our website goes down.

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WordPress is FAST and publishing is instantaneous.

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We can stay on the cutting edge of tech without burdening our developers.

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Reporters/editors can blog from any mobile device.

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What is this thing?Tour & FeaturesWhy it’s importantWorkflow & ContentTutorialHow you can help

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Nick ProvenzaSept. 2011

Gatekeeper extraordinaire

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StructureSept. 2011

Reporters: File directly into the blog or email to editor*

Editors: Have all publishing rights, can edit and publish

Producers: Can add content to the blog (photos, video, links)

* In special cases, reporters can be given access to file and publish directly to the blog

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WorkflowSept. 2011

Mayor McGinn just crashed his bike at Dexter Ave. North andRepublican.

1

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WorkflowSept. 2011

Reporter calls police to confirm; heads out to scene.2

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WorkflowSept. 2011

Reporter calls police to confirm; heads out to scene.2

At this point, Nick writes a nuts & bolts post.

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WorkflowSept. 2011

3

At this point, Nick writes a nuts & bolts post.

Seattle Mayor Mike McGinn has crashed his bicycle into a lamp post on his morning commute to city hall. No word yet on his condition. The incident occurred at Dexter Avenue North and Republican. We'll have more as soon we get it.

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WorkflowSept. 2011

4

Nick adds a mugshot, map; hands off to John.

Seattle Mayor Mike McGinn has crashed his bicycle into a lamp post on his morning commute to city hall. No word yet on his condition. The incident occurred at Dexter Avenue North and Republican. We'll have more as soon we get it.

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WorkflowSept. 2011

5

Creating a new post on this story depends on the significance of the development.

Update (new minor details): McGinn has been transported to Harborview Medical Center.

NEW POST (big, new chunks of info): The pole he hit fell and stuck a woman, killing her and her cat.

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WorkflowSept. 2011

6

Once the number of updates trickle down, it can become a CCI slug instead of blog item.

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WorkflowSept. 2011

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Subsequent updates go to the CCI slug. We update the blog items to link to the CCI slug online.

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What is this thing?Tour & FeaturesWhy it’s importantWorkflow & ContentTutorialHow you can help

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What is this thing?Tour & FeaturesWhy it’s importantWorkflow & ContentTutorialHow you can help

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Let us know about general interest breaking news

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Give us insight about big, upcoming events

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Let Nick know if you have a worthy candidate for the Morning Memo

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Let Nick know if you have a worthy candidate for the Morning Memo

e.g.: A blogger headed out to an event, a photographer who will be tweeting photos, a live chat

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Questions? Expectations? Ideas?

[email protected]@seattletimes.com

today.seattletimes.com

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/end

Thanks!

Wednesday, November 2, 2011