“ ”

“ ”

Fact : In the real world, most

companies do too much

development and spend too

much money too early

“ ”

Fred Destin, Atlas Ventures

Most start ups fail because

they didn’t develop their

market - not because they

didn’t develop their product

“ ”

Steve Blank, Author of Four Steps to the Epiphany

Products today – it’s not

some product manager that

has an epiphany. That’s not

how it works. Product,

design, engineering, [work]

side by side.

“

” Marty Cagan, Silicon Valley Product Group

We own the process.

The process doesn't own us.

We call it Agile Jazz. “

”

Tom Loosemore, Gov.uk

Don’t fail fast.

learn fast

“ ”

Tom Chi, Google X