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Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com
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Introduction to Using Social Media in Small
Business
Anne Mims Adrianblog.anneadrian.com
[email protected] July 15, 2009
“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Where to begin? Pick 1, 2, or 3.
Social media is not about
tools & technology
flickr.com/photos/nycarthur/2489426482/
Social MediaOnline technologies and
practices that people use to
share opinions, insights,
experiences, and perspectives with each other. en.wikipedia.org/wiki/Social media
Wikipedia
75,000 - active contributors 13 million – number of articles contributors have worked on
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
Wikipedia
~57 million 2008 monthly visitors~65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
YouTube
70 million – videos (March 2008)95.4 million – videos (May 2009)
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
Blogosphere346 million – people read blogs (comScore March 2008)900,000 - average number of blog posts in a 24 hour period77% - active Internet users read blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
1 trillion - unique URLs in Google’s index
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
200 million active users
blog.facebook.com/blog.php?post=72353897130
Facebook is the largest social networking site, passing MySpace in 2008www.mashable.com
Women older than 55 make up the fastest-growing age group on Facebook
cnn.com/2009/TECH/04/13/social.network.older/
Twitter stats
3 million - Tweets/day (March 2008)
Tuesday – most popular dayWednesday – close 2nd popular day
techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/sysomos.com/insidetwitter/ Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
2.62 billion - number of Tweets as July 14, 2009
Twitter is the fastest growing (752% increase in 2008!)
http://popacular.com/gigatweet/www.mashable.com
http://www.flickr.com/photos/skipnclick/2945026921/
What is the point?
Go where the people are
flickr.com/photos/mcgarry/111003432/
Connect & build relationships
Try Explore LearnParticipate
by DOING
flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
Define your goals
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/
Facebook’s strength
lies in its ability to help people connect and stay connected.
(www.iconspedia.com , Jeremy Roux)
Create an accountwww.facebook.com
Add friends (Must have friends to connect, converse, learn and have fun).Search Facebook for high school and college peers and by location.
Facebook lists
Divide friends into categories
Facebook privacyIs a relatively “closed” network, BUT:
Adjust privacy settings.Anything electronic is portable. (Nothing electronically is entirely private, i.e. copy and paste works for everyone).
Facebook pages and groupsGroups interaction or discussion (planning
high school class reunion).
Pages usually for an organization. much like an individual’s account.
Facebook group
Facebook page
Facebook page
Facebook page
Facebook pagesCreate as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts).ORCreate from your individual account, making your account the page owner.Do NOT let an employee create a page from their individual account without making more than one trusted, senior associate or owner an admin for that page.
Facebook pagesThose who follow a page are “fans”—not “friends”.Page administrator does not see individuals’ updates, only what they comment on your page updates or write on your wall.Change settings for what areas of your page your fans can write on.Promote your page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook.
Example Facebook badge
Facebook advertisements
Facebook pagesUpdate to a page fairly frequently without annoying fans.
Page fans are most likely to be strong acquaintances, customers, and others with a strong feeling about your organization.
Started in 2006. Based on the architecture of SMS (text) messages.Messages are 140 characters or less, generally visible by anyone.
Jack Dorsey, twitter founder (www.wikipedia.com)
Updates public by default.Play around and learn on your own.Only a loose “network”. Those you “follow” don’t necessarily follow you back and vice versa.
http://www.flickr.com/photos/skipnclick/2945026921/
What is the point?
TwitterTwitter is great for …
• searching • listening• conversing
…to large groups of people you may not know in small sound bites.
(www.iconspedia.com , Jeremy Roux)
TwitterKeep up with friends, customers, potential customers and news.Learn.Follow consumer brands and competitors.Facilitate feedback to brands, media and celebrities.Ask questions.Answer questions.Converse in the small sound bites.
It’s fast!
Twitter search
Very fast – are close to real time.Use twitter search to find out what people are “buzzing” about.Trending topics shows the most popular keywords appearing in the Twitter timelineClick on a keyword to get a refreshable timeline.
Create a Twitter account www.twitter.com
Account comes pre-populated with some others you’ll be following – feel free to unfollow any of those.Make some updates before adding people.
Those you follow will get a message that you are following them. And likely they will:
Look at your ratio of “followers” to “following”.Read some of your posts.Look at your biographical info.Then decide whether to follow you or not.
Unlike Facebook, it’s acceptable to follow people you’ve never heard of.
Following is not necessarily reciprocal.Don’t be offended and don’t feel obligated.Avoid spam/”robot” twitter accounts by not following them and block them. My personal rule of thumb, I don’t block anyone who seems like a real person – what’s the point? (but “to each his own”)
Twitter is very open.Don’t post anything sensitive at all. Anyone in the world can read it; searches will find your messages.
Set up an organizational account like an individual account. There are no “admin” account settings; use a company e-mail or a free web account, not an employee’s personal account.
#tags facilitate search.
Twitter @ replies
Indicate a reply or a reference to someone.Create a sort of “conversation”.
Twitter @ replies
Make your message show up in a special kind of search by user. Creates a sort of ‘conversation”.
Twitter @ replies
Make your message show up in a special kind of search by user. Creates a sort of ‘conversation”
Twitter direct messages
Are private (still electronic). Must be following each other to send them.
Example of effective use
Example of effective use
Example of effective use
Example of effective use
Example of spam account
Twitter applications
Use different applications to keep the flow in small bits through out day and on different devices.
Send and receive SMS (text messages).iPhone and other mobile phone apps
uberTwitterTiny TwitterTweetie
Mobile browser version
3rd Party desktop applications
TweetdeckTwhirlTweetie
(There are many and more keep getting developed so this list will change).
Twitter tips for business
Push Twitter updates to Page or Status updates
Integration of communities
Twitter Facebook LinkedIn
Local Twitter examplesSandy Toomerstwitter.com/toomerscoffee Heath Catestwitter.com/heathcates
Other considerations
Example your web page.Do you offer ways for people to keep up with information about products and services?Do you have ways for customers to comment?Is your web information mobile accessible?Look for other groups, forums, social networks that are being used by your customers.
Collaborate smarter
Sharing
Blogs & Microblogs
Podcasts
flickr.com/jschneid
Instant Messaging
Feed (RSS) Readers
Texting
flickr.com/jswaby
http://www.flickr.com/photos/skipnclick/2945026921/
What is the point?
Choose the right tool.
flickr.com/photos/geishaboy500/100043823/
Google me Twitter: aafromaa
delicious: aafromaa
AIM: aafromaa
Slideshare: aafromaa
Flickr: aafromaa
YouTube: aafromaa
Anne Adrianblog.anneadrian.com
Resources
Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Businesssmall-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/
Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
10 Privacy Settings Every Facebook User Should Knowhttp://www.allfacebook.com/2009/02/facebook-privacy/
Resources
How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php
Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebookblog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html
ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html
ResourcesClay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/
Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
ResourcesEngaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/
Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/
Beginner’s Guide to Social Media in Extensioncollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
ResourcesPoscente, Vince. The Age of Speed.
Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn University
Introduction to Using Social Media in Small BusinessJuly 15, 2009
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