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INTERNET MARKETING MUSCLE EPISODE #113 Bill Davis, Publisher Internet Marketing Muscle

Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

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Page 1: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

INTERNET MARKETING MUSCLE EPISODE #113Bill Davis, Publisher Internet Marketing Muscle

Page 2: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

WELCOME! Episode #13!!!

Dedicating this one to you.

Let’s get started!

http://internet-marketing-muscle.com

Page 3: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

I’M GOING ON HIATUS But it’s not a bad thing.

I am working on a BIG project.

In fact, it’s the biggest project I’ve ever worked on.

But this doesn’t mean the podcast is dead. It just means I’ll be publishing less frequently and less “on a schedule.”

http://internet-marketing-muscle.com

Page 4: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

WHAT IS IT? This is NOT a pitch for the project.

I just want to keep you in the loop.

It’s an online summit.

I am in the beginning stages, so I don’t even have a name for it.

http://internet-marketing-muscle.com

Page 5: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

IT WILL BE ALL ABOUT INFORMATION PUBLISHING

I can tell you that much.

And it will cover the “4 P’s” of marketing, plus a lot of other useful stuff.

What are these “4 P’s,” you may ask. Let me tell you a story.

http://internet-marketing-muscle.com

Page 6: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

I USED TO BE A RETAIL STORE MANAGER (DECADES

AGO) I had a super mentor.

He was tough.

He was the starting QB for Cal Berkeley back in the day.

He is smart, agile, an avid reader. He was my Tony Robbins, without the firewalking bullshit.

http://internet-marketing-muscle.com

Page 7: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

SAGE ADVICE He had lots of information and advice to give.

Whereas most people shunned it, I ate it up.

One of the things I remember to this day is his talk about the “4 P’s” of marketing.

http://internet-marketing-muscle.com

Page 8: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

THE “4 P’S” OF MARKETING Product – You had to have something to sell. It had to be in inventory.

Placement – You had to put that product where it could be found easily. Associate it with “add-on” items and upsells.

Promotion – You had to promote it. The company I worked for was a newspaper advertising behemoth. They had it down to a science.

Price – You had to compete. Mostly. Here’s a side story.http://internet-marketing-muscle.com

Page 9: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

FINAL THOUGHTS Thanks for listening.

Subscribe to the podcast on iTunes and Stitcher (and leave a review, please).

Sign up for podcast notifications http://internet-marketing-muscle.com/podcasts/

Exclusive “insider tips” Members’ Only announcements Upcoming podcast topics Tools to help you build your business

http://internet-marketing-muscle.com

Page 10: Internet Marketing Muscle Podcast #113 - The 4 P's of Marketing

RESOURCES Internet Marketing Muscle – http://internet-marketing-muscle.com

IMM on Facebook – https://www.facebook.com/InternetMarketingMuscle

Twitter – http://twitter.com/billspaced

Facebook group: https://www.facebook.com/groups/imcoachingacademy/If you want in, let me know – hit me up on Facebook

Like this podcast? Give me a dollar.http://internet-marketing-muscle.com