1. Internet Marketing
Get Online. Get Found. Grow your Business.
Whitney Pegden

2. Internet Marketing Boot Camp
3. What is Internet Marketing
Company Confidential VistaPrint 2007

Websites

4. Email Marketing 5. Banner Ads 6. Adwords 7. Google 8. Yahoo 9. Bing 10. Social Media 11. Facebook 12. Twitter 13. PPC 14. SEO 15. Foursquare 16. Yelp 17. Yellowpages.comInternet Marketing is a broad mix of techniques businesses can use to market their business, increase sales, build awareness, and communicate with customers on the internet
18. The Importance of Internet Marketing
Company Confidential VistaPrint 2007
Build Brand Off and Online
Its important to brand your business across multiple marketing channels. Whether its in a store, in a brochure, or on your website, make sure people can find you wherever theyre looking with consistent messaging theyll recognize.
Acquire new Customers
Whether youre a local business or selling your products nationally, the internet is the number one place consumers are shopping or searching for business information.
The internet is an inexpensive and effective way to keep in touch with your growing customer base. Use Internet Marketing to shareyour latest news, promotions and events.
Retain Existing Customers
Manage Online Reputation
Forums like Facebook, blogs, and review sites like Yelp are influencing consumer decisions. Make sure to stay involved in the conversation to keep your business reputation strong.
19. By The Numbers
Company Confidential VistaPrint 2007
61% of local searchers make in-store visits after searching for a business online
E-mail marketing's return on investment (ROI) is $45 for every dollar spent
87% of online Local Searchers never leave the 1st page of search results
57.5% of internet users use social networks at least monthly this year
42% of Twitter users learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support
46% of small businesses still dont have a website
20. Get Online.
Company Confidential VistaPrint 2007
21. Its about Driving Traffic to your Site and Business
Company Confidential VistaPrint 2007
Just like a storefront where its important to get foot traffic, internet marketing is all about getting people to your website
eCommerce
Social Media
Blogs
SEO
Email Marketing
86% of consumers who use search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline.
Local Search
22. Taking the Leap
Company Confidential VistaPrint 2007
Building a website is the first step to marketing your business online and establishing your online identity. There are a few different ways to get started.
Pros
Cons

Less Effort

23. Peace of Mind 24. Expensive 25. Hard to maintainHire Someone
Get a Family Member to Do it

Inexpensive

26. Convenient 27. You dont like asking for favors 28. What if you dont like it?Build a Website Yourself

Inexpensive

29. Easy to Maintain 30. Takes more time 31. Requires you to do the work