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Internet Marketing Consultant, Rod Watson presents 'Internet Has Changed the Way We Do Business Forever' discussing how Internet Market has change from THEN to NOW! For more information on how to grow your business with effective Internet Marketing visit http://WatsonMarketingSolutions.com 97% of Internet users search for LOCAL products, services, and businesses Yet, more than 1/2 of small businesses still do not even have a website As a business owner, you have to learn what is working TODAY in terms of getting new customers, keeping existing customers coming back, and balancing costs and benefits that work for the long-term Traditional marketing methods are expensive... and they no longer work like they used to People today are using the internet to research local businesses, to access maps and directions, to engage in social media, to send and receive email, and much more This means that the consumer purchase process has changed forever... and your company needs to be visible every step of the way Before the internet, we relied on flyers and brochures to get details about businesses Now, we can visit their websites to get the information we need Back then, we had to use phone books and classified ads to find local businesses. Now, we can do a quick online search and get a list of businesses instantly Back then, we had to check our mailboxes to receive coupons and other offers Now, we can check our email for instant access to special offers Back then, we would learn about local companies by word-of-mouth Now, we can spread the word a lot faster to a lot more people on social media Back then, we had to ask people we knew for their opinions on local businesses Now, we can check online review sites to size up a company's reputation Back then, TV commercials were the only video-type of advertising Now, we can watch multiple types of online videos to learn more about businesses Are you finally ready to capitalize on the power of Internet Marketing? Contact us today to learn how! At 757-525-3447 For more information on how to grow your business with effective Internet Marketing visit http://WatsonMarketingSolutions.com
Citation preview
The Internet Has Changed The Way We
Do Business FOREVER
Rod Watsonhttp://WatsonMarketingSolutions.com
Did You Know…?
97% of Internet Users Search for LOCAL Products, Services,
and Businesses…
But More than ½ of Small Businesses Still
Do Not Have a Website
Your Key Goals Are To:
Get NEW customers
Keep EXISTING customers coming back
Keep a strong balance between COST and BENEFITS
Use techniques and strategies that will work LONG-TERM
The FIRST Step is to Learn…
Marketing Methods That Are Effective
TODAY vs. YESTERDAY
Traditional Marketing Methods…
Expensive & LOSING Their Effectiveness
Yellow PagesNewspapersPaper CouponsTV Commercials
Internet Usage is Massive
There are more than 2.5 BILLION internet users That’s 39% of the world population
70% of us use it every single day
Can You Imagine Having No…
Websites?
Emails?
Search Engines?
Social Networking?
What Are We Doing Online?
Online Activities
84% Searching for a Map or
Driving Directions
88% Sending or Reading Email
71% Watching Online Videos
67% Engaging in Social Media
78% Researching a
Product or Service
91% Using Search Engines
to Find Information
61% Doing Online
Banking
The Consumer Purchase Process Has Changed…
When it comes to reaching more local consumers, your company
should be there every step of the consumer purchase decision
process – from the beginning to the end…
THEN
NOW
Websites are the New Flyers and Brochures
THEN Called the Company for Details
NOW Visit Their Website for Details
THEN
NOW
Search Engines are the New Phone Books and Classified
Ads
THENChecked Phone Books and
Classifieds
NOW Go to the Search Engines
THEN
NOW
Email is the New Direct Mail
THENChecked the Mail for Special
Offers
NOWCheck Our Email for Special
Offers
THEN
NOW
Social Media is the New Word-of-Mouth
THENPersonally Talked to People We
Knew
NOWSpread the Word on Social
Media
THEN
NOW
Online Reviews are the NewPersonal Recommendations
THENAsked People We Knew for
Referrals
NOWCheck Online Review Sites
for Reputation
THEN
NOW
Online Content is the NewLocal Newspaper
THENRead About Businesses in the
Paper
NOW Read Content Online
THEN
NOW
Online Videos are the New TV Commercials
THEN Watched TV for Advertising
NOW Watch Online Videos
THEN
NOW
Online Coupons are the New Paper Coupons
THEN Clipped Paper Coupons
NOW Online Coupon Sites and Email
How Can Your Business Adapt
to the Shift?
It is critical that every business – no matter how large or small – gives
some serious thought to what they “should” be doing in terms of marketing based on current consumer buying behavior.
How to BOOST Your Online Presence…
Get an Effective Website
Use Email Marketing
Gain a Strong Search Engine Presence
Claim, Verify, and Optimize Your Local Listings
How to BOOST Your Online Presence…
Monitor and Manage Your Online Reputation
Publish Helpful, Relevant Online Content
Get Involved in Social Media
Use Online Videos
Are you are ready to capitalize on the POWER of
Online Marketing?
Contact Us TODAY!
757-525-3447
We Can Help!
