Name: SNEHAL DEVIDAS INGLEPRN: 15020242044Subject: International study

Submitted to: Mrs. SMITA IYER

Export potential of

mandarian oranges

Product – MANDARIAN ORANGES

Country - India

Company Name – ADANI AGRIFRESH

The mandarin orange (Citrus reticulata), also known as the mandarina.

Is a small citrus tree with fruit resembling other oranges.

Mandarins are smaller and less spherical than common oranges.

The taste is considered as sweeter

The peel is very thin, with very little bitter white mesocarp.

It can be grown in tropical and subtropical areas.

Mandarins are usually eaten plain or in fruit salads.

INTRODUCTION

Moisture 82.6-90.2 gProtein 0.61-0.215 gFat 0.05-0.32 gFiber 0.3-0.7 gAsh 0.29-0.54 gCalcium 25.0-46.8 mgPhosphorus 11.7-23.4 mgIron 0.17-0.62 mgCarotene 0.013-0.175 mgThiamine 0.048-0.128 mgRiboflavin 0.014-0.041 mgNiacin 0.199-0.38 mgAscorbic Acid 13.3-54.4 mg

FOOD VALUE PER 100 G OF EDIBLE PORTION*

Orange is grown across the world in 41.96 lakh hectares with 684.75 lakh tonnes production.Brazil is the world leader in orange production (176.18 lakh tonnes) contributing to 25.73 per

cent of world tonnage followed by the US at 12.09 per cent (82.81 lakh tonnes). India is the third largest producer of orange in the world. India at 7.60 per cent (52.01 lakh

tonnes) Although, India is second in area and third in production of orange in the world, the

productivity/hectare is very low as compared to the US, Indonesia, Turkey and other countries where the crop is grown commercially.

In terms of productivity, India ranks 64th with only 9.23 tonnes a hectare. In terms of value, Bangladesh is a major importer contributing 84 per cent followed by Nepal

contributing 12.08 per cent of total exports from India. Other major importing countries include Kuwait, Oman, Singapore and the UK.

HARVESTED SEASONS

PRODUCTION

EXPORTED COUNTRIES

TOTAL VOLUME & VALUE OF EXPORTS

• It aims to accelerate the process of economic and social development in Member States.

• SAARC provides a platform for the peoples of South Asia to work together in the spirit understanding.

• In April 2007, at the Association's 14th summit, Afghanistan became its eighth member.

SAFTA (South Asian Free Trade Agreement)

• The Agreement on the South Asian Free Trade Area is an agreement reached at the 12th SAARC

summit at Islamabad, capital of Pakistan on 6 January 2004.

• Free trade area covering 1.4 billion people in India, Pakistan, Nepal, Sri Lanka, Bangladesh, Bhutan

and the Maldives

• The new agreement i.e. SAFTA, came into being on 1 January 2006 and will be operational

following the ratification of the agreement by the seven governments • India, Pakistan and Sri Lanka - to bring their duties down to 20 percent in the first phase of the two

year period ending in 2007.• In the final five year ending 2012, the 20 percent duty will be reduced to zero in a series of annual

cuts. • Nepal, Bhutan, and Maldives -three years to reduce tariffs to zero.

Development StrategyProduct Improvement

Improvement in farm management practices leading to better quality and more yields

Introduction of new cultivars based on targeted import markets requirements

Primary production level and in the post-harvest stages of the chain (distribution, logistics,

processing).

Pack-house facilities

Product Promotion

Products display in international trade fairs

Website

International media

Pamphlets, leaflets etc.

Facilitation

Awareness

Seminars/workshops

Printed matter (posters, leaflets)

Media

Videos

Training

Training of trainers

Farmers/farm labour

Pre-harvest contractors

Exporters/traders

Staff of line departments

TRANSPORTATION 

Mandarins are generally transported by rail or road as ordinary cargos without refrigeration.

MARKETING STRATEGY• The main channels followed for marketing of mandarin fruits include:

Growers – Pre-harvest contractors – Commission Agents – Retailers – Consumers.

Growers – Wholesalers – Commission Agents – Retailers – Consumers.

Growers – Processing Industries – Commission Agents – Retailers – Consumers.

Growers – Retailers – Consumers.Growers – Producer Representatives – Exporters

The major problems Inadequate growing techniques.

Fragmented production.

Fragmented marketing

Lack of distribution/consolidation centres

Inadequate packaging and labelling.

Limited technical knowledge.

Poor managerial skills of farmers and producers’ Groups.

High costs of on-farm investments and the credit needed to make them