International SAP Conference for Travel and Transportation 2014

International SAP® Conference for Travel and Transportation 2014

April 2–3, 2014 Rhein-Neckar-Arena, SinsheimGermany

WELCOME

We look forward to an informative and exciting International SAP® Conference for Travel and Transportation where you will expand your knowledge on how technology solutions can be used to better serve your customers.

Till DengelHead of Industry Business Solutions for Travel and Transportation, SAP

The theme for 2014 is “customer-centric innovation”. We will tackle, head-on, the challenges faced by travel and transportation service providers, identifying opportunities and offering insights into strategies and tactics that can be adopted to succeed in creating a customer-centric sustainable service-business model.

Over the course of the event, we will show, through best practice case studies and expert presentations, how SAP solutions specifi-cally fit your industry and can be leveraged for your future success. You will gain access to the very latest information on managing demand, running service operations, managing assets, marketing profitable services that customers want, driving sales organiza-tions to sell what customers will buy, and most importantly, interacting with your customers to drive loyalty and ensure their expectations are met. This, of course, will include discussion of products to run your entire service business, with particular focus on innovative platforms in cloud, mobile, and in-memory technologies.

So, please come ready to take part in the interactive discussions and demo sessions to increase your exposure to all the information relevant to you and your organization. Continue the conversation in the exhibition area to make useful contacts and take valuable ad-vice back to your working environment.

The central goal is to give you maximum opportunity to meet with and learn from influential decision makers, technical experts, industry thought leaders, and SAP customers that will result in lasting connections to ensure follow through after the event closes.

We are delighted to offer you this compelling agenda and interactive format, and we look forward to meeting you in April!

AGENDAWEDNESDAY, APRIL 2, 2014

8:00 am Registration, Visit the Show Floor, and Time for Networking

9:00 am Chairman’s Opening RemarksTill Dengel, Head of Industry Business Solutions for Travel and Transportation, SAP

9:15 am Training the Football Stars of the Future Through Advanced Technology, Big Data, and Youth Development• An innovative approach to youth development at Hoffenheim Youth Academy• Using modern technological advances to understand player strengths and weaknesses• How the SAP HANA® platform is powering the youth development scheme Bernhard Peters, Director for Sports and Youth Development, 1899 TSG Hoffenheim

9:45 am Managing Change in a Changing World• How the world has become more volatile• The need for business to be able to deal with change• Getting an organization fit for transformation; the example of DHL FreightKim MacGillavry, Vice President Transformation, DHL Freight

10:15 am Refreshments, Visit the Show Floor, and Time for Networking

A Strategies for the Front Office B Transportation Excellence for Carriers

C Passenger Travel and Leisure

10:45 am A1 Operational Execution for Multimodal Freight Forwarding

Introduction: Ever-Increasing Customer DemandsDaniel Berginz, SAP

Streamlining Freight Processes with SAP Solutions at Norbert DentressanglePaul Momege and Nassim Teffah, Norbert Dentressangle Overseas Demo: Following an Ocean Freight LCL Shipment from Customer Order Entry to Departure Daniel Berginz, SAP

DiscussionWhat other challenges do our forwarding customers have and how does SAP address them? What is the outlook for the next releases?

B1 Yard Management Functionality from SAP

Introduction to Yard Management: Functional Overview, Actual Status and Development Outlook Frank Wernze, SAP

Aurizon’s Yard Management with SAP SoftwareShaun Johnson, Aurizon

Demo:Yard Management Functionality from SAP – Taking a Closer LookFrank Wernze, SAP

DiscussionShould yard management be a stand-alone or an integrated solution? How does the SAP solution compare with legacy or best-of-breed solutions? How important is a graphical view on yard management?

C1 Enabling a Great Passenger Experience: Social Awareness and the Full Customer Journey

Introduction: Enhancing the Experience of Your PassengersAnke Junker, SAP

Demo:Join the Crew to Create a New Passenger Experience: From Briefing of Crew to Personalized Sales and Service Offerings for PassengersRoland Müller, SAP

Enhancing Passenger Experience in Practice – The Story of a Major Transportation CompanyPresenter TBC

DiscussionHow is your company challenged by new trends related to customer experience?

12:15 pm Lunch, Visit the Show Floor, and Time for Networking

For comprehensive details relating to this event, please visit www.tacook.de/travelandtransport2014for agenda details visit www.tacook.de/tt2014agenda



1:30 pm A2 Implementing LSP Processes Based on Industry Templates

Introduction:Essential Components of the Logistics and Carrier Solution from SAP Bernd Lauterbach, SAP

Building blocks of logistics pro-cesses for forwarders and carriers Bernd Lauterbach, SAP, Olaf Hajeck, IBM

Detailed Insight• Industry templates for logistics

service providers • Implementation and rollout pro-

cess using industry templates Bernd Lauterbach, SAP, Olaf Hajeck, IBM

DiscussionImplementing industry templates – how do you make logistics implementations efficient?

B2 Strategic Freight Management for Logistics Service Providers (LSPs)

Introduction: What Strategic Freight Manage-ment (SFM) Is and Exactly What Areas It AddressesDaniel Berginz, SAP

Strategic Freight Management – A Product OverviewDaniel Berginz, Franz Hero andElinor Castell, SAP

Demo:From Purchasing to Auto-Costing of Carrier BookingsDaniel Berginz, SAP

DiscussionHow would SAP innovations in SFM transform your environment, and how does SAP plan to enhance the solution in the future?

C2 Airline Day of Operations: Optimizing the Handling of Disruptions

Airline Day of Operations – The Challenge and the Way ForwardEva-Maria Roe, SAP

Demo:Optimized Crew Recovery: Looking over the Shoulder of a Crew ControllerClaude Philippe Medard, SAP

Panel DiscussionChallenges of Disruptions in the Airline Industry Panelists: Phil Te Hau, SAP, Nidhi Sawhney, SAPRepresentatives of airlines, TBC

3:00 pm Refreshments, Visit the Show Floor, and Time for Networking

3:15 pm SAP and Partner DemosDemos will be running on specific topics, showcasing various processes and enhancements. These will run for 20 minutes each, including question time, further details at www.tacook.de/travelandtransport2014




5:00 pm A3 Order-to-Cash Operations in Trucking, Logistics Operations, and Global Forwarding

A Real Enterprise Transformation – Innovating Order-to-Cash Operations in Logistics Enterprises Bernd Mosbrucker, Novigo

Experience in Production with SAP TM – Customer Examples in Trucking, Logistics Operations, and Global Forwarding (with Demo) Bernd Mosbrucker, Novigo Customer Presenter TBC

DiscussionInnovation in trucking: How do you link vision, requirements, and benefits, and define business readiness in operations?

B3 Touch the Heart of the Railroads – SAP TM 9.1 Introduction: Order to Cash with SAP Transportation Management (SAP TM) 9.1 Application – The New Release for Rail Hanna Gradzka, SAP

Why SAP TM for Aurizon – Reasons for This ChoiceShaun Johnson, Aurizon

How SAP TM 9.1 Fits Rail-Specific Processes: Most important Processes, Integration, Road MapHanna Gradzka, SAP

DiscussionWhy SAP TM for Rail? Do our customers trust SAP to take responsibility for their core business? Standard software solution for O2C against rail legacy systems.Guests: Shaun Johnson, Aurizon and Jim Harris, Canadian Pacific Railroad

C3 Enabling Smart Ticketing for Passenger Transportation Compa-nies

Enabling Smart Ticketing: Require-ments, Trends, Solution PortfolioEberhard Kurz, Senta Belay, both SAP

Smart Ticketing, Use Cases, and Validation – Experiences of a European Rail OperatorPresenter TBC Demo:Enabling Smart Ticketing - How SAP Covers the Ticketing Needs of Pub-lic Transit and Passenger Transport Companies Senta Belay, SAP

DiscussionWhat are the challenges and opportunities in achieving a modern smart ticketing platform? Topics include smart media, trends, payments, card-centric vs. back-office-centric, CRM and customer management, ticketing and revenue management, yield management in passenger transit.

6:30 pm Cocktails in the Exhibition

7:30 pm Evening Event

AGENDAWEDNESDAY, APRIL 2, 2014

AGENDATHURSDAY, APRIL 3, 2014

9:00 am Welcome BackBob Leeds, Industry Marketing Director, Travel & Transportation, SAP

9:05 am STM Merci: Not your father’s loyalty program• Co-innovation program that STM and SAP engaged in to change consumer experience• STM’s breakthrough consumer service based on a context-aware mobile application• Results and the power of one-to-one marketingPierre Bourbonniere, Chief Marketing Officer, Société de Transport de Montréal (STM)Herve Pluche, Vice President, SAP Precision Marketing, SAP

9:30 am Panel DiscussionLessons and Ideas for Weaving Social Media into Your Core Business InitiativesDiscover the business initiatives for which the panelists are leveraging social media to plan, analyze, and execute their campaigns. Learn how their social media activities are being integrated into business initiatives like customer service, marketing brand building, lead generation, and partner collaboration. Find out how tools will be used to protect brand sentiment, find leads, and shape conversation tactics. Explore where social media blends with platform technologies like mobile.Moderator: Bob Leeds, Industry Marketing Director, Travel & Transportation, SAP

10:15 am Refreshments, Visit the Show Floor, and Time for Networking



10:45 am A4 Productizing Transportation Services

Introduction:Overview of Logistics Services Structuring and Productizing of the Logistics Sales Portfolio Bernd Lauterbach, SAP

Detailed Insight• Linking sales, pricing, and opera-

tional guidance• Using SAP TM as product and

service catalog for logistics services

Bernd Lauterbach, SAP

Demo:Product Modeling and Pricing in SAP TMBernd Lauterbach, SAP

DiscussionProductizing transportation services – what are the stepping stones and success factors?

B4 Crossing Oceans with SAP

Introduction: Enabling Business Transformation in the Liner Shipping IndustryReiner Jabbar, SAP

Delivering the Goods: Insights from Implementation at Leading Shipping Line ClientsSteven Allen, IBM

Demo:Quotation-to-Cash Process for Liner ShippingReiner Jabbar, SAP

DiscussionGoing forward, what are the differentiators in this challenging industry, and how can IT enable them?

C4 Maintenance Planning with SAP HANA

Success Factors for an Efficient Maintenance Planning Process with Optimized Spare Parts Management Franz Uhr, SAP

Implementing SAP HANA for Spare Parts Management – A Customer StoryPresenter TBC

Demo: Spare-Parts-Focused Mainte-nance Processes: Spare Parts Stock Simulator and MoreFranz Uhr, SAP

DiscussionHow do you improve maintenance planning and optimize spare parts?

12:15 pm Lunch, Visit the Show Floor, and Time for Networking



1:15 pm A5 Increasing Operational Efficiency with SAP HANA

Key Success Criteria for Increas-ing Operational Efficiency – You Have to Measure What You Want to ImproveFranz Uhr, SAP

Boosting Efficiency at Russian Railways with SAP HANA Vadim Moskalenko, Russian Railways (RZD)

Video: Russian Railways Proof of Con-cept with SAP HANA

DiscussionIncreasing operational efficiency: where do you see the most promising areas for improvement?

B5 How to Grow and Deliver Su-perior Customer Service Through Operational Excellence

Introduction: Why Operational Excellence MattersChristian Schmaus, Westernacher

Global Operational Excellence in Contract LogisticsPresenter TBC

Demo:• Transportation Services and

Standard Operating Procedures• From Transport Planning to

Freight SettlementRonny Horvath, Westernacher

DiscussionThe moment of truth – what are the hurdles in your company that prevent you achieving operational excellence?

C5 Meet selected Customers in the Lounge Area

During this session you will have the chance to meet specially selected customers to get access to the latest approaches, tips and advice. Gain valuable insights and enjoy personal time with these experts.




3:00 pm A6 Connectivity to the Global Logistics Community at Your Fingertips – Get in the Flow with SAP and Descartes

Logistics Is the Backbone of CommerceRobert Beauchemin, The Descartes Systems Group

Connectivity to the Global Logistics Community – The NDO ApproachPaul MOMEGE, IT Director, Norbert Dentressangle Overseas

Demo:Keeping It Simple – The TM-GLN Global Gateway Connector

DiscussionQuestion time - Open discussion with the audience

B6 Next-Generation Assessorial Management

Next-Generation Assessorial Management: Background, Key Elements, Road Map Frank Wernze, SAP

Experiences with Next-Generation Assessorial Management at Canadian Pacific RailroadJim Harris, Canadian Pacific Railroad

Demo: Next-Generation Assessorial Management: The Look and FeelFrank Wernze, SAP DiscussionWhy is assessorial management so important for railroads? Why is it so difficult to collect assessorial revenue?

C6 Shifting the Airline Business Model

Looking Ahead – The Airline Business in 15 Years

• A growing industry, but in turbu-lence: The challenges, then and now

• Overview of the panel of airlines• Customer sentiment analysis• Implications and proposed

avenues: Rethinking alliances, having a continuous dialog, social business transformation

• Key messages: Passenger experi-ence management, mobile strategy

• SAP approachSimon Lescarcelle-Evin, SAP

DiscussionDrivers for change in the airline business: how should you make the best use of technology, human capital, and environmental changes?

4:30 pm Farewell Remarks and Close of Conference

AGENDATHURSDAY, APRIL 3, 2014

For comprehensive details relating to this event, please visit www.tacook.de/travelandtransport2014for agenda details visit www.tacook.de/tt2014agenda

Premium Sponsors

Descartes

Descartes is the global leader in providing on-demand software-as-a-service solutions focused on improving the productivity, performance, and security of logistics-intensive businesses. Descartes has over 171,000 parties using its cloud-based services. Cus-tomers use our modular software-as-a-service solutions to route, schedule, track, and measure delivery resources; plan, allocate, and execute shipments; rate, audit, and pay transportation invoices; file customs and security documents for imports and exports; and complete numerous other logistics processes by participating in the world’s largest collaborative multimodal logistics community.

If logistics is critical to your business, Descartes connects the people and technology to put your organization in motion.

Descartes offers:

• Routing, mobile, and telematics solutions: next-generation planned vs. actual perfor-mance management

• Transportation management: effectively manage the purchased transportation process to reduce complexity, improve control, and reduce costs

• Customs and regulatory compliance solutions: the right tools for complying with the rules

• Global logistics network services: the flexibility to connect, communicate and collaborate your way

• Broker and forwarder enterprise systems: handle more shipments with less overhead• Our headquarters are in Waterloo, Ontario, Canada, and we have offices and partners

around the world.

For more information, please visit: www.descartes.com

IBM

IBM: Your partner of choice for SAP solutions

For over 40 years, SAP and IBM have helped clients formulate and execute winning strategies. Since the SAP Pinnacle Awards began in 2002, IBM has won 28 awards – more than any other SAP partner. The result of this close relationship is a “best of both worlds” portfolio that helps companies realize immediate business value and sustain-able growth by improving processes and enhancing efficiencies. IBM is committed to delivering innovative solutions to help you become smarter, faster, and interconnected. Our global reach and deep understanding of industry needs, business processes, and how technology can be used to create meaningful change have enabled us to transform companies around the world, empowering them to unlock their true potential.

For more information, please visit: www.ibm-sap.com

logventus

Logventus advises clients in how to build a transportation management (TM) project in a smart way, solves problems during running TM projects, and provides all large TM in-tegrators with experienced TM architects, consultants, and developers. logventus is a member of the TM community right from the beginning and has taken part in several successful international TM implementations. Our advantage is the combination of deep knowledge in logistics (client and service provider) and in SAP software modules for logistics (TM, extended warehouse management, event management) with experi-enced skills in project and program management and management consulting.

For more information, please visit: www.logventus.de

Standard Sponsors

Premium Sponsors

Novigo

Novigo (formerly GOPA IT Consultants Inc.) is a competence leader for supply chain execu-tion consulting services. Our expert teams enable clients to uncover the benefits of the state-of-the-art SAP Transportation Management application while transforming their sup-ply chain execution organizations. Through our subsidiaries in North America, EMEA, and Asia we support our customers worldwide. Among SAP services partners, Novigo is a lead-er in delivering SAP TM implementation projects. Our benefit-driven enterprise transfor-mation approach and our track record of 100% successful project delivery for SAP TM make Novigo the partner of choice for supply chain execution projects based on SAP software.

For more information, please visit: www.novigo.com

Westernacher

Westernacher With more than 250 consultants in Europe, Asia, and the United States and a joint venture in India, Westernacher Consulting is a leading and globally operating SAP services partner for logistics service providers (LSPs) in the area of supply chain manage-ment. Westernacher covers all the core processes of supply chain planning, warehouse lo-gistics, fulfillment, transportation management, supply chain controlling, warehouse bill-ing, and end-to-end supply chain execution. Furthermore, Westernacher specializes in vertical and horizontal integration of systems, particularly in logistics. Five facts why West-ernacher is the best-fit implementation and services partner for LSPs include:

1. Over 10 years of LSP industry experience2. End-to-end SAP solutions for LSPs3. More than 60 warehouse logistics projects delivered4. Extended warehouse management with our warehouse billing solution5. Ready-to-run components and templates for LSPs to help ensure lowest possible total cost of ownership

For more information, please visit: www.westernacher.com/en/industry/logistics-service-providers

arvato

arvato Systems is a systems integrator with a solid reputation and part of the arvato network. We not only implement standard software but also offer tailor-made, industry-specific, and individually developed solutions.

Our service portfolio for SAP ranges from supply chain management solution design, im-plementation, and development of industry solutions for manufacturing, commerce, and logistics to SAP hosting and application management. Our consulting services focus on how to best optimize the entire logistics environment and fully integrate all logistics and transportation processes for manufacturers, traders, distributors, and logistics service providers. Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach, and genuine entrepreneurial spirit to the table. Our solutions pave the way for your success.

For more information, please visit: www.arvato-systems.com

Interglobe Technologies

InterGlobe Technologies (IGT) is a leading travel technology and outsourcing solutions pro-vider committed to delivering innovation and business excellence across the entire spec-trum of the travel, transportation, and hospitality domain. The company offers integrated application development and maintenance services, business intelligence services, con-tact center services, back-office services, consulting services, and solution frameworks to the travel industry worldwide. IGT’s specialized offerings like Big Data analytics for travel, end-to-end social media management, and analytics are shaping the travel landscape.

IGT is part of the InterGlobe Enterprise Limited, one of the world’s largest travel conglom-erates based in India. With 10 state-of-the-art delivery centers across the globe, IGT em-ploys over 5,500 travel industry experts and maintains one of the largest transactional pro-cessing facility (TPF) resource pools in the globe.

For more information, please visit: www.igt.in

Standard Sponsors

INTTRA

INTTRA is the world’s largest multicarrier e-commerce network for the ocean shipping in-dustry. INTTRA professionals work with 49 leading carriers and NVOCCs and 109 software alliance partners, as well as their customers, to streamline and standardize their shipping processes worldwide through a network of more than 220,000 shipping professionals. Over 530,000 container orders are initiated on the INTTRA platform each week, represent-ing 21% of the global ocean container trade.

For more information, please visit: www.inttra.com

leogistics

leogistics, an IT solutions provider, was founded in 2007 and has its headquarters in Ham-burg, Germany. Supply chain execution based on SAP software, including the SAP Trans-portation Management, SAP Event Management, and SAP Extended Warehouse Manage-ment applications, is one of our core business specializations. In addition to logistical business process and application consulting, leogistics provides development and inte-gration of complementary logistics solutions based on SAP software. As an SAP services partner with special expertise for supply chain management, we offer customers support along the entire supply chain. Our customers include leading companies in the high-tech, consumer products/food, automotive, and pharmaceuticals industries as well as logistics service providers.

For more information, please visit: www.leogistics.com

Tata Consultancy Services

Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions or-ganization that delivers real results to global business, ensuring a level of certainty unsur-passed by other firms. TCS offers a consulting-led, integrated portfolio of IT, business-pro-cess outsourcing, infrastructure, engineering, and assurance services. This is delivered through its unique Global Network Delivery Model, recognized as the benchmark of excel-lence in software development. A part of the Tata group, India’s largest industrial con-glomerate, TCS has over 276,000 of the world’s best-trained consultants in 44 countries. The company generated consolidated revenues of US$11.6 billion for the year ended March 31, 2013, and is listed on the National Stock Exchange and Bombay Stock Exchange in India.

For more information please, visit: www.tcs.com

Media Partners

www.eurailmag.com

www.logistics-business-review.com

www.logistik-heute.de

www.railwaygazette.com

www.verkehrsrundschau.de

www.logisticsbusinessit.com

HOW TO REGISTER

Contact for InquiriesNicola Papaphilippou

Phone: +49 30 884 30 748Fax: +49 30 884 30 730E mail: [email protected].

Event VenueRhein-Neckar-ArenaDietmar-Hopp-Straße 1 74889 SinsheimGermany

This event is organized by:T.A. Cook Conferences in cooperation with SAP.

The registration fee includes participation in the conference, lunch on all days, refreshments, an evening event for confer-ence attendees, and documentation material for download. Please note that costs for accommodation and travel are not included in the registration fee.

To register online for this event, please visitwww.tacook.de/travelandtransport2014

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REGISTRATION FORMINTERNATIONAL SAP CONFERENCE FOR TRAVEL AND TRANSPORTATION 2014APRIL 2–3, 2014RHEIN-NECKAR-ARENA SINSHEIM, GERMANY

Copy and Fax to +49 30 88430748Register online at www.tacook.de/travelandtransport2014

You can register for the International SAP Conference for Travel and Transportation 2014 online at www.tacook.de/travelandtransport2014 or by faxing this form to the number below.

Please copy the form, complete it, and sendit to the following address (one form for eachparticipant):

Registration and Contact OfficeLeipziger Platz 210117 BerlinGermanyT +49 30 88430748F +49 30 88430730E: [email protected]

Event Fees

Customers, Prospects and SAP Employees

SAP Partner & Others

Conference € 750* € 995*

* plus 19% German VAT

Registration Cancellation and Substitutions

All cancellations must be received in writing. Please fax your cancellation notice to +49 (0) 30 88 43 07-30 or send an e-mail to [email protected] before the 19 March 2014, dead-line. When canceling before 19 March 2014, you will be liable to pay an administration charge of € 200. Cancellations received after 19 March 2014, as well as registrants not attending without canceling, will be liable for the full registration fee. Substitutions must be received in writing, must be addressed to the registration office, and must include the names of both the original and the substitute registrants.

Organizer’s Changes

It may be necessary for reasons beyond the control of the organizer to alter the contents and the timing of the program or replace speakers. The organizer re-serves the right to cancel the conference in the event of an insufficient number of registrants. In this case, registrants will be reimbursed for the registration fee only. Cancellation of travel reservations and hotel reservations is the exclusive responsibility of the registrant.

I agree to the above terms and conditions(this must be ticked in order for the registrationto be processed)

VAT No: DE171860399

I would like to register for the International SAP Conference for Travel and Transportation April 2–3, 2014 Rhein-Neckar-Arena, Sinsheim, GERMANY

(Please complete clearly in block capitals)

I wish to attend the following:

Conference (April 2–3)

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Track 1 - Strategies for the Front office

Track 2 - Transportation Excellence for Carriers

Track 3 - Passenger Travel and Leisure

Please select which track you would like to attend:

Further Information

1. Would you like to receive further information from SAP including special offers, reports, event news, and more along with information resulting from this inquiry?

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2. Would you like to receive further information from SAP partners or other affiliated companies and business partners of SAP including special offers, reports, and more along with information resulting from this inquiry?


3. In addition to information about this event, would you like to receive news from T.A. Cook Conferences?


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