An image is worth 10,000 words

Founder

lfo@112mobile.eu +33 7 81 60 77 22

Luis Felipe de Oliveira10 years Telecom experience

From an internship at the Dept Prefecture of Nice, to the digital transformation of a call center company in Brazil.

Telecom studies and Master in international business development and management.

Builded a call center system, « from scratch », integrating VoIP, CRM, ERP and dimensioned for 14 subsidiaries managing 3,000,000 calls/year

Fluent in Portuguese, French and Italian

• Finalist CJP Telecom Valley 2010 - Oleasy

• Finalist Création d’Entreprise JCI Monaco 2014 - 112 Mobile

• Prix IBM Smart App Contest - CEEI 2014 - Smart 112

• Succes Case StartupWeekend Monaco 2015 - 112 Mobile

• Hackathon Vinci 2015 - Péage Mobile

• Incubation Télécom ParisTech Eurecom 2016 - Smart 112 Mobile

• 1st prix Metha Europe, Ever Monaco, École des Mines 2016 - Smart 112 Mobile

Startup mind

ContextIn a emergency situation, quick and clear information is vital!

November 13th 2015, Paris – Bataclan Terrorist attacksA person tried to call the emergency numbers 80 times to alert authorities on suspect behaviors of the terrorists, with no success, all lines were saturated.

January 13th 2015, Paris – Charlie Hebdo Terrorist attacksVideo shows police officers mobilized unable to deal with armed terrorists for lack of detailed information to adapt their response.

March 22nd 2016 – Brussels – Double bomb attacksA short video showing the international airport alongside the two suicide bombers who are detonated at Brussels Zaventem had circulated to appeal for witnesses

Inform emergency services more efficiently of a witnessed incident with your smartphone sending real time video and

geolocation

Emergencies services can precisely qualify the accident and deploy the adequate level of help.

No waiting time, no saturation of telephone lines, thanks to integration with existing calls systems and new

technologies

This innovative and useful service promises more lives saved with better resources management saving public budgets

112 Mobile revolutionizesemergency calls

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Public-Safety Answering Point Without 112Mobile.eu

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Public-Safety Answering PointWith 112Mobile.eu

An smartphone to start a voice or video call,

sending real time useful information

An advanced back-end solution managing simultaneous calls with less equipment,

Thanks to GPS, VoIP, VoLTE, ViLTE, WebRTC

Competitors

Taking decision to

help dispatching

Waiting queue

limited lines

instant availabilityunlimited

linescall balancing

human information gathering

automatic information gathering

accuratehelp

dispatching

dialing

Telecom O

perator

PBX

PSAP

Automatic Call routing

Desk clerk

Call flow

Competitors

Smart 112 Mobile

Meanwhile the competitors are very segmented, Smart 112 Mobile is the only solution managing the entire call flow, increasing availability, helping information gathering to accurate and quick help dispatch.

The ecosystem of the project

citizen

State UsersClients

Facilitators Prescriptors

PoliceFire Brigade,Ambulance

Operationsservice Telecom

Operator

Person in distress

prevention

Enforcement

Contrats and engagements (signed)

Ecosystem, partners & support

Direccte

Interested by the solution,still to engage

Currently supporting

references EENA European Emergency Number AssociationEGEA Expert Group on Emergency AccessSDIS Service Départemental d’Incendie et de Secours

CODIS Centre Opérationnel Départemental d’Incendie et de SecoursETSI European Telecommunications Standards Institute

ARCEP Autorité de Régulation des Communications Electroniques et des Postes ITU International Telecommunication Union

EMTEL ETSI Special Committee Emergency CommunicationsCCIN Commission de controle des informations nominatives - Principauté de

MONACOCNIL Commission Nationale de l'Informatique et des LibertésDCE Direction des Communications Électroniques - Principauté de MONACOCTIA The Wireless AssociationFEMA Federal Emergency Management Agency – USA

Luis Felipe de Oliveiralfo@112mobile.eu+33 7 81 60 77 22linkedin.com/in/luisfelipedeoliveiraPour toute demande de connexion linkedin citer précisément l’occasion de notre rencontre.

112mobile.eugust.com/companies/smart-112-mobileangel.co/smart-112-mobile

thanks to

Problem: EU emergency calls

Over 320,000 emergency calls lacked information

Costing €4,000,000,000Added to lives lost and damagesFrom EENA.org - European Emergency Number Association

A Simple Business Model

SaaS Solution

Clients (Fire brigade, Police) who wish to use the service, paying

one fee per month per sitemore than 600 sites in France = 4 M€

1000 in USA = 7 M€4000 in Europe = 25 M€

Our sales strategy

Making the solution compatible with all hardware vendors

Partnering with major telcos to scale sales capacity to sell the solution to authorities as an add-on to existing systems, avoiding tenders

70 000

70 000

430 000

2 000 000

Product / Market Fit POC > Validation

Business / Market Fit MVP > Scalling

Vision / Solution Fit Ideation > Conception

Scale UP Establishing

Done

To do

To do

Partiallydone

2016

2015

2018

Rising Now2017

Development Phases

1 2 3 4-2,187,500

0

2,187,500

4,375,000

6,562,500

8,750,000

Resultat net Coûts Chiffre d’affaire ROI

P&L - Compte résultat

6 months

P&L - Compte résultatPopulation covered  1 000 000 2 500 000 10.000.000

(PARIS)200.000.000

(US)600.000.000

(EU)

Turnover

R&D 110 000 110 000 150 000 300 000 1 500 000Hosting 10 000 10 000 12 000 40 000 400 000

Annual maintenance 15 000 15 000 19 200 252 000 725 000Salaries 70 000 200 000 350 000 900 000 4 500 000

Employees 2 4 7 15 50General expenses 55 000 95 000 200 000 600 000 2 000 000

Total Costs 260 000 430 000 731 200 2 092 000 9 125 000Margin

0 33 000 33 000 45 000 90 000Net Profit

ROI

Cash flow from operations

worth a thousand wordsmehr als tausend Worte

vale mais que mil palavras

vale più di mille parole

vaut mille motsvale más que mil palabras

værd en tusind ord

千の言葉に値する

mille verba

ווערטער טויזנט ַא ווערט

meer dan duizend woorden

verdt mer enn tusen ord

wart tysiąca słów

стоит тысячи слов

mer än tusen ord

vydá za tisíc slov

коштує тисячі слів 胜过千言万语كلمة ألف تساوي

väärt tuhat sõna

112mobile.eu

thanks to

Birth of project

Faced with a personal drama, when, after his wife spoke to him over skype, she was victim, at her

home, with their 3 year-old daughter, of an armed theft assault, with kidnapping attempt.

To fight against this issue, the project founder gathered all the technical elements of the call center business that he knew perfectly and

presented the project to emergency call services, telecom operators and authorities which all

confirmed that 112mobile could optimize emergency services, thus saving many lives.

Executive Summary

• 112Mobile is the next gen emergency calls system. It allows public & private emergency services to better qualify & react to crisis situations (bomb attacks, accidents, weather crisis…)

• The service not only finds its business model towards mobile operators which have the obligation of handling emergency calls, but also from public services and budgets.

• The SaaS mode service has very limited implementation constraints and the startup is already positioned as a key partner with the ETSI European organisation setting next gen emergency call standards.

• The service prototype is already live, developped by the French public R&D organisation INRIA. The VoIP/VoLTE technology can allow instant redimensioning to manage thousands of simultaneous calls in case of crisis.

• The Monaco government, 1st tester of the solution, signed a collaboration contract with 112mobile. The French Interior Minister confirmed his interest for the solution and its perfect fit with the current and future security challenges.

• Facing the fast moving international security issues, the company needs funding up to €1Million to support its quick growth and international deployment in Europe & USA.

Users Advantages

The ecosystem of the project

- Any individual calling emergency # - A simpler and more efficient emergency call service

- Less saturated call lines during crisis- More efficient emergency qualification,

for optimized interventions.

- A better population security management with better public budget allocation

- A clear and viable business model

Prescriptors

- Ministeries /State (Interior, security…)

- Cities

Facilitators

- Telecom Operators

Clients

- The emergency services (fire-dept,

police, health emergencies…)

Emergency calls marketUseful public service, transformed into viable business model

Country• Monaco• France• Europe• Brésil• USA

Population• 31,1K• 66,6M• 738,7M• 208,3M• 320,2M

Calls /year• 10K• 29M• 320M• 110M• 240M

Beyond Emergency… A vision for private customer service companies

White-label the service to propose it to public transports, insurance or other companies with advanced customer

service needs. Who Advantages

Call management system from the root ImageGeolocationAll complementary data to CRM - ASM

AssistanceInsuranceCRMCustomer service departements

112mobile - CompanyDynamic Technology startup, following a quick BUILD & RUN approach, started in January 2016, within the Telecom Paris Tech Incubator, in partnership with the French National Institute of Research (INRIA). The company in live prototype testing phase with Monaco Government and Monaco Telecom operator has already validated the market interest and potential major international key clients.

Company

Smart 112 Mobile

Monaco

2016

Fondateur: Luis Felipe de Oliveira – 100%

1 2 3 4-2,187,500

0

2,187,500

4,375,000

6,562,500

8,750,000

net profit cost turnover ROI

6mois

Entry barriers Long public market purchasing process

Initial R&D costs

Need for quick Business Development ressources to sustain

International growth

Strong competition reputation with less advanced solutions

against 112Mobile agile company

BUT…

September 2015

Les pompiers de France proposent d'abandonner le 18 au profit de l'unique 112http://www.bfmtv.com/societe/les-pompiers-proposent-d-abandonner-le-18-au-profit-de-l-unique-112-916960.html

May 2015Roadmap for Public Safety Communications Research - USAhttp://www.nist.gov/ctl/pscr/roadmap-for-public-safety052615.cfm

November 2014Réflexions sur l’évolution des centres de réception des appels d’urgencehttp://www.pompiers.fr/federation/actualites/toutes-les-actualites/2014/11/18/note-reflexions-sur-l-evolution-des-centres-de-reception-des-appels-d-urgence

Real need

AND... A disruptive sales strategy

Distribution networks

- Telecom operators as part of their offers (112mobile as an add'on)

- Direct presales to cities, ministers, fire-dept, police...Marketing strategy

- Distribution through Operatos brings credibility/stability and avoids tenders.- Once added in the Telecom network, the solution can also be sold white-labeled to private businesses, this becomes a viable business model for Telcos.- Work with hardware vendors as well as call standards

actors for compatibility and convergence.

Consultancy Ecosystem

Lyonel SIREUILLE The Idea Starter Company Monaco Strategy

Stephane FaussurierIn Extenso Croissance

DeloitteSophia Antipolis Strategy

Alice Mercier Telecom Paris TechEurecom Sophia Antipolis Startup

Sabrina Broggini CRM Conseil Monaco - France - US Strategy

Serge Robillard Monaco Governement Monaco Telecom Regulation

Emmanuel Dazin Gordon Blair Monaco - Paris - NY Legal

Nicolas Ivaldi Ventury Avocats Sophia Antopolis - Paris Legal

Patrick TiberghienIncubateur

technologique de Mines

Douai Startup

Nicolas Dotta Narmino & Dotta Monaco Legal

List of those most recently active,See also Contributors and Testimonials on the site 112mobile.eu

http://112mobile.eu/

http://112mobile.eu/