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Change—especially rapid change—requires deep alignment of mission,planning and implementation. So recognizing discord in our individual right and left brains can be instrumental. Most critical, however, is fully understanding ourteam’s differing points of view so we cangenerate common language and agreements for action. Without this fundamental clarity up front, many planning, monitoring and evaluation methods will beineffective because of single-minded ideals, hidden agendas and subtle sabotage.Before we get started on the integrationexercise to follow, let’s look a bitmore at basic neuroscience to appreciateboth halves of the same whole and to seewhere you fit in as far as appreciating your left and right brains.
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MissiONEIntegrating Non-Profit
Right & Left BrainsPeter S. Crosby
AllTogetherNow.com
LEFT RIGHT
Brain Damage…?
Musicalit
y
Divide…?
“What did the right hemisphere say
to the left hemisphere when they
could not agree on anything?”
“Let’s split!”
Right Left Duality …
Examples:• Yin Yang• Female Male• Heaven Earth• Spiritual Materialistic• Nonprofit For-profit• Left / Blue Right / Red
©PeterSCrosby
Problems with Duality…
• Confusion
• Indecision
• Mistrust
• Conflicts
• Culture Clashes
©PeterSCrosby
• Cognitive Dissonance
Cognitive Dissonance...
Cognitive DiSsOnancE...
Non-Profit RIGHT Brain…Meaning
Insight
Satisfaction
Support
Integrity
Ownership
Now
©PeterSCrosby
Non-Profit LEFT Brain…Market
Intelligence
Strategy
Sustainabilty
Info & Communications Technology
Operations
Numbers©PeterSCrosby
Separate But Equal…?
Do we have Choice…?
Context Matters…
Clip?
Non-Profit Brains…Meaning Market
Insight Intelligence
Satisfaction Strategy
Support Sustainability
Integrity Info&Comm Tech
Ownership Operations
Now Numbers
©PeterSCrosby
Integration Map….?
MissiONE Context…
Non Duality => UNITY = Mobius Strip
• Perspectives / POVs differ
• Individual Values Focus
• OK to Disagree… openly!
• Agreement on Group Principles
• Mission Alignment
©PeterSCrosby
Non-Profit Brains…
Meaning:• Why am I here?• What contribution can we make?• Purpose / Intentions• Mission
• Whose POV?• Needs/Wants• Value Proposition • Who pays?
Market:
©PeterSCrosby
Non-Profit Brains…
Insight:• Seeing into the future
• Understand inner nature of things
• Intuition
• Skilled reasoning• Espionage Info• Research
Intelligence:
©PeterSCrosby
Non-Profit Brains…
Satisfaction:• Growth• Making a Difference• Peace of Mind
• Mission Alignment• Core Competency• Saying NO / Focus• Butterfly Funding
Strategy:
©PeterSCrosby
Non-Profit Brains…
Support:• Funding• Advocacy• Assistance • Compassion
• Long-term• Opportunistic• Blended Value $• Who buys?
Sustainabilty:
©PeterSCrosby
Non-Profit Brains…
Integrity:• Walk our Talk
• Transparency
• Unity
• Data • Feedback• Ass-umptions• Fact-based decisions
Info & CommTech:
©PeterSCrosby
Non-Profit Brains…
Ownership:• Input• Voice• Recognition
• Time & space• Happens or Not• Performance• Accountability
Operations:
©PeterSCrosby
Non-Profit Brains…
Now:• Responsive• Spontaneous • Able to Change • Last Minute?
• Projections• Cost/Benefit• Risk Analysis• Reporting
Numbers:
©PeterSCrosby
Meaning
Insight
Satisfaction
Support
Integrity
Ownership
Now
Market
Intelligence
Strategy
Sustain-able
I&C Tech
Operations
Numbers
TWO Brains…?
Or ONE…?
MissiONE Perspective…
• ONEness: quality of not being divided• Point of Views differ & Values may not• Different sides of the same brain• Principles Agreement vs. Consensus• Creating Unity Leadership • Mission Alignment• Regular Reviews• Get Real!!!
©PeterSCrosby
Non-Profit Middle Brain…Meaning Market
Insight Intelligence
Satisfaction Strategy
Support Sustainability
Integrity Info&Comm Tech
Ownership Operations
Now Numbers
©PeterSCrosby
To start 10 timer: Slide Show menu, View Show.
Integration Words….
MissiONE Integration Words….
• M • I • S • S • I • O • N
©PeterSCrosby
Meaning
Insight
Satisfaction
Support
Integrity
Ownership
Now
Market
Intelligence
Strategy
Sustain-able
I&C Tech
Operations
Numbers©PeterSCrosby
MissiONE Practices…
• Think ‘Editing’ Process: Envison = R; Research = L; Draft = R; Edit = L
• Your Deliberate Agreement Cycles
• Documented Business Reviews
• Balanced Scorecards
• Resolutionary Work
• Get Real!!!
©PeterSCrosby
MissiMissiONEONE Principles… Principles…• Honesty: walking the talk equals integrity
• Listening: hearing to understand what isn't said
• Empathy: honoring concerns with compassion
• Fairness: winning isn’t everything, balanced POV
• Conflict Tolerance: remaining grounded in storm
• Intelligence: knowledge of team, market & team
• Experience: knowing what works & trying the new
• Faith: trust that the situation will be resolved
• Document: clarify the agreements
Mission
Alignment
Resources…1. Balanced Scorecard:• www.BalancedScorecard.org
2. Blended Value Capital:• www.BlendedValue.org
3. Social Enterprise Integration:• www.VirtueVentures.com
4. Agreement Methods:• www.ResolutionWorks.org
5. One-ness:• www.One.org
Fun Right-Left Brain Tests…
1. http://web.tickle.com/tests/brain/?sid=2005&supp=search_brain&test=brainogt
2. http://similarminds.com/cgi-bin/brain.pl
3. http://brain.web-us.com/brain/braindominance.htm
4. http://www.blogthings.com/rightorleftbrainedquiz/
