“The failure to understand the role of “The failure to understand the role of “The failure to understand the role of “The failure to understand the role of intangible assets in the aggregate intangible assets in the aggregate intangible assets in the aggregate intangible assets in the aggregate economy will lead repeatedly to economy will lead repeatedly to economy will lead repeatedly to economy will lead repeatedly to

Two Thirds GDPTwo Thirds GDPTwo Thirds GDPTwo Thirds GDP

economy will lead repeatedly to economy will lead repeatedly to economy will lead repeatedly to economy will lead repeatedly to misdiagnoses of economic problems misdiagnoses of economic problems misdiagnoses of economic problems misdiagnoses of economic problems and inappropriate policy responses”and inappropriate policy responses”and inappropriate policy responses”and inappropriate policy responses”

Brookings Institute Task ForceBrookings Institute Task ForceBrookings Institute Task ForceBrookings Institute Task Force

90% 3 Markets

10%

0%

Who is this

guy?

We never possessed the donor….think continuous attracting &

It doesn’t matter what people It doesn’t matter what people think of you or your organization….What matters is how you make them feel

ASKASKASKASKASKASKASKASK

= $

Heisenberg’s Theory

= $= $ = $