Instagram Made Easy

Chisa D. Pennix-Brown, MBA

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3 Choices to Make

1. Bootstrap it: Do it on your own2. Export: Let someone take over 3. Learn from an Expert & decide what

you can delegate to someone else

What is Instagram?

Instagram is a photo sharing application that allows you to

share pictures. 

200+Million Users

37%18-29 years old

68% Female32% Male

Instagram Requirements

You need to have an iPhoneAndroid or Windows Phone to Access and

Download the Application.

Instagram Goals

1. Your Profile: Photography & Visual Voice

2. Your Content: 4 Themes

3.Your Audience: How to Grow4. Your Marketing: Your End Game

Target Audience

Build an audience that allows youincrease brand awareness.

Engagement & Find people that willbuy what you are selling.

Profile

Use all the space provided to create a unique ABOUT section that provides

insight into you & your brand. Insert a URL that’s relevant!

Posting

Always write a description with your posts, AND use HASHTAGS!

2-3 POSTS PER DAY1-5 HASHTAGS PER POST

What to Post on Instagram?

Behind the ScenesSelfiesQuotesMemesVideos

Daily Life Scenery

Theme DaysEvents

Products & Services

Show people what you do and how you do it to increase engagement.

Partners, Employees, Experiences

What is Your Show Up & Show Out! Moment?

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