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Social Media
Algorithm Updates: #Instawinners #instalosers
WHO’S FREAKED OUT ABOUT INSTAGRAM UPDATES
Goodbye Chronology• The current situation: Instagram’s newsfeed
serves up content in reverse chronological order.
• Where are things headed: Think Facebook-style newsfeed.
• Why is it changing: – Better user experience– Pay-to-play
GOODBYE CHRONOLOGY
Johnson, Lauren. "What Instagram's New Algorithm Could Mean for Agencies and Brands." AdWeek. N.p., 16 Mar. 2016. Web. 18 Mar. 2016.
The Stats
Average Instagram Content Missed
Content Viewers SeeContent Viewers Miss
THE STATS
Nieri, Christian. "#SocialSkim: Instagram: 'Chronological Order Is So... Yesterday'; Plus 11 More Stories in This Week's Roundup Read More: Http://www.marketingprofs.com/chirp/2016/29562/socialskim-instagram-chronological-order-is-so-yesterday-plus-11-more-stories-in-this-weeks-roundup#ixzz43a4sr7sI." MarketingProfs. N.p., 18 Mar. 2016. Web. 21 Mar. 2016.
Winners & Loosers
• Instagram Ads, Your BFF and Sexy brands• Twitter, Boring anything and Poor content
WINNERS & LOOSERS
Sloane, Garrett. "Here Are the Winners and Losers of an Instagram Algorithm." Digiday. N.p., 16 Mar. 2016. Web. 18 Mar. 2016.
Takeaways
• Instagram goals assessment• Content engagement audit• Consider promotion strategy
TAKEAWAYS