Inside the Fiat 500 Marketing Campaign

Impatto Southfield

http://www.fiat500usa.com/2011/08/inside-fiat-500-marketing-campaign.html

THE FIAT 500 MARKETING CAMPAIGN

• Combines broadcast, print, digital and so called “experiential initiatives.”

• The introduction of a new tagline, “Simply More”.• Launch was followed by the brand’s first national

television commercial, “Drive-in”.• “Drive-in” allegedly introduces the concept of how

compact vehicles can be “strong, beautiful and simple”.

• “Jailhouse Rock” which is a song made famous by Elvis Presley is used in the commercial.

• “Jailhouse Rock” was an instant hit when released in 1957, the same year as the introduction of the Fiat 500 in Europe.

More information about the FIAT 500 marketing campaign:

http://www.fiat500usa.com/2011/08/inside-fiat-500-marketing-campaign.html

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