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Local Search Local Search Platform SolutionPlatform Solution
2009 ADP Conference
Innovectra CorporationInnovectra CorporationCorporate BackgroundCorporate Background
• Internet technology and software services pioneer Internet technology and software services pioneer – Based in Vienna, VABased in Vienna, VA– Founded in 1996; ADP Partner MemberFounded in 1996; ADP Partner Member
• Collaborate with directory publishers and local telephone companiesCollaborate with directory publishers and local telephone companies– Currently publish over 800 Internet Yellow Pages directoriesCurrently publish over 800 Internet Yellow Pages directories
• Design, Build and Deploy Design, Build and Deploy – Digital media publishing platformsDigital media publishing platforms– Internet Yellow Pages sitesInternet Yellow Pages sites– Local search solutionsLocal search solutions– Internet advertising packagesInternet advertising packages
• Innovectra Senior Management TeamInnovectra Senior Management Team– Tom Lewis, President and CEOTom Lewis, President and CEO– Mike Evanchick, CFOMike Evanchick, CFO– Scott Feder, Vice President of SalesScott Feder, Vice President of Sales– Ken Adams, Director of SalesKen Adams, Director of Sales
Innovectra powered Internet Yellow Pages sites are used in more than 12,000 U.S. cities and towns. ActivImpact creates
value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local
businesses featuring video and mobile offerings.
INNOVECTRA Corporation 8150 Leesburg Pike, Suite 1000 Vienna, VA 22182 www.innovectra.com
• Leading Independent Telco Directory PublishersLeading Independent Telco Directory Publishers:
• Leading Independent Yellow Pages Companies:Leading Independent Yellow Pages Companies:
Cary, NCCary, NC
Fullerton, CAFullerton, CA
N. Canton, OHN. Canton, OH
Coeur d’Alene, IDCoeur d’Alene, ID
New Bern, NCNew Bern, NC
Durango, CODurango, CO
Moorhead, MNMoorhead, MN
Hudson, OHHudson, OH
Roseville, CARoseville, CA Denver, CODenver, CO
Dayton, OHDayton, OH
Rock Hill, SCRock Hill, SC
Innovectra Directory ClientsInnovectra Directory ClientsFeatured PartnersFeatured Partners
SureWest Directorieswww.surewestyellowpages.com
Account ProfileAccount Profile• Publisher for Publisher for Roseville telco and Roseville telco and surrounding areas in surrounding areas in capitol regioncapitol region• Based in Sacramento, Based in Sacramento, CA CA • Owned by Gatehouse Owned by Gatehouse Media newspaper Media newspaper companycompany• Selected Innovectra Selected Innovectra after exhaustive vendor after exhaustive vendor evaluation process evaluation process • Switched from Planet Switched from Planet Discover to Discover to ActivImpactActivImpact• Site went live in Site went live in 4Q084Q08
Community Yellow Pageswww.encinfo.com
Account ProfileAccount Profile• Independent Directory Independent Directory PublisherPublisher• Based in New Bern, NCBased in New Bern, NC• Owned by Goldsboro Owned by Goldsboro News-Argus newspaperNews-Argus newspaper• 4 directories in Eastern 4 directories in Eastern North CarolinaNorth Carolina• Moving from 3Moving from 3rdrd party party “look and feel” directory “look and feel” directory to ActivImpactto ActivImpact• Site went live in 4Q08Site went live in 4Q08
Haines Publishingwww.yellowone.com
Account ProfileAccount Profile• Based in N. Canton, OHBased in N. Canton, OH• Owned by Haines Criss-Owned by Haines Criss-Cross DirectoriesCross Directories• 15 directories in OH 15 directories in OH and NYand NY• Moving from 3Moving from 3rdrd party party co-branded platform to co-branded platform to ActivImpactActivImpact• Site scheduled to go Site scheduled to go live on March, 2009live on March, 2009
Comporium Publishingwww.makeityellow.com
Account ProfileAccount Profile• Based in Rock Hill, SC Based in Rock Hill, SC • Directory Publisher for Directory Publisher for over 25 Telephone over 25 Telephone CompaniesCompanies• Part of Comporium Part of Comporium Enterprises a diversified Enterprises a diversified telecommunications telecommunications company with CATV, company with CATV, wireless and local phone wireless and local phone servicesservices• Migrating from an “in-Migrating from an “in-house” solution to house” solution to ActivImpactActivImpact• New site scheduled for New site scheduled for deployment (soft-launch) deployment (soft-launch) in mid-Februaryin mid-February
Comporium Directory Partners
New Partner Site Designs
Account ProfileAccount Profile• Moore County / Lee Moore County / Lee County Yellow PagesCounty Yellow Pages•Based in Pinehurst, NCBased in Pinehurst, NC•Affiliate of The Pilot Affiliate of The Pilot Newspaper Newspaper (2 directories, 1 (2 directories, 1 newspaper, magazine newspaper, magazine and several area and several area guides)guides)•Currently under Currently under construction construction
Publisher Objectives
• Design, build and deploy local search applicationsDesign, build and deploy local search applications• Leverage relationships and current capabilities to Leverage relationships and current capabilities to
create new community/destination portalcreate new community/destination portal• Provide local business listings in search engine Provide local business listings in search engine
formatformat• Power local search results from local Yellow Pages on Power local search results from local Yellow Pages on
Google, Yahoo and othersGoogle, Yahoo and others• Generate new revenues by selling Internet Yellow Generate new revenues by selling Internet Yellow
Pages to directory advertisersPages to directory advertisers
Innovectra SolutionInnovectra Solution
• Innovectra has developed a “world class” online Innovectra has developed a “world class” online directory and local search solutiondirectory and local search solution
• Private labeled for each participating publisherPrivate labeled for each participating publisher• Built to meet your requirementsBuilt to meet your requirements• Fully distributed on the world wide webFully distributed on the world wide web• Online ordering, provisioning and fulfillmentOnline ordering, provisioning and fulfillment• Advertiser self-enablementAdvertiser self-enablement• Dedicated Publisher Services TeamDedicated Publisher Services Team• Turn key implementation within 45 – 60 business Turn key implementation within 45 – 60 business
daysdays
ActivImpact Digital Media PlatformActivImpact Digital Media Platform
INNOVECTRA Corporation 8150 Leesburg Pike, Suite 1000 Vienna, VA 22182 www.innovectra.com
Internet Advertising SolutionsInternet Advertising Solutions
• Internet packages connect buyers and sellers Internet packages connect buyers and sellers on the Internet through IYP and Local Search on the Internet through IYP and Local Search EnginesEngines
– Build a Web presence for small businessesBuild a Web presence for small businesses– Generate leads through search engine Generate leads through search engine
marketing campaigns*marketing campaigns*• LeadSites, videos, coupons, click to callLeadSites, videos, coupons, click to call
* Innovectra manages SEM campaigns based on 20% agency fee
Internet Yellow Pages Sales Goals
• Grow advertising revenues Grow advertising revenues • Increase advertiser participation Increase advertiser participation • Drive new ad units with packaged tiers of Internet Drive new ad units with packaged tiers of Internet
offers plus web banners and tile ad sponsorships offers plus web banners and tile ad sponsorships • Create value chain with new product roadmapCreate value chain with new product roadmap• Evaluate market expansion opportunities Evaluate market expansion opportunities
– Virtual directories onlineVirtual directories online
33
44
55
LeadSite
Video
Coupon
Top Tier Listing
Print YPAD
Online YPAD
Internet Yellow Pages SalesInternet Yellow Pages Sales5 Step Process5 Step Process
Outsourced SolutionBenefits to Publisher
• Turn-key solution based on your requirementsTurn-key solution based on your requirements• Managed with Innovectra resourcesManaged with Innovectra resources
– Listings management with instant updatesListings management with instant updates– Advertising productionAdvertising production– Online order fulfillment thru 3Online order fulfillment thru 3rdrd party API’s (available) party API’s (available)– Site reporting and monitoringSite reporting and monitoring
• Access to Innovectra resources and expertiseAccess to Innovectra resources and expertise– Publisher service teamPublisher service team– Sales training/marketing support (upon request)Sales training/marketing support (upon request)– Local search solutionsLocal search solutions
• SEO – SEM – Google Ad Words certified personnelSEO – SEM – Google Ad Words certified personnel– ActivImpact program updatesActivImpact program updates
• Access to new applicationsAccess to new applications
Project Set UpProject Set Up• $10,000 project initiation fee (one time)$10,000 project initiation fee (one time)Contract TermContract Term• 3 Year Software Services Agreement 3 Year Software Services Agreement Services ProvidedServices Provided• Custom Publisher Home Page (GUI)Custom Publisher Home Page (GUI)• Custom Search Engine Results Page (SERP)Custom Search Engine Results Page (SERP)• Keyword Search Application for Online Business DirectoryKeyword Search Application for Online Business Directory• Publisher Site Optimization (SEO)Publisher Site Optimization (SEO)• Mobile Phone/PDA AccessMobile Phone/PDA Access• Directory Search WidgetsDirectory Search Widgets• Advertiser packages including opt-out Yellow Pages, premium Internet listingsAdvertiser packages including opt-out Yellow Pages, premium Internet listings• Options for Local Search offers including LeadSites, Google AdWords, video and couponsOptions for Local Search offers including LeadSites, Google AdWords, video and coupons• Username and pass code access to IYP platformUsername and pass code access to IYP platform
– Advertiser Self-enablementAdvertiser Self-enablement– Publisher Site AccessPublisher Site Access– Reporting ConsoleReporting Console
• Dedicated Publisher Services TeamDedicated Publisher Services TeamProject ImplementationProject Implementation• 45 to 60 business days upon receipt of files from publisher45 to 60 business days upon receipt of files from publisher
Publisher OfferPublisher OfferSchedule of ServicesSchedule of Services
For More Information, contact:Ken AdamsKen AdamsDirector – SalesDirector – [email protected] Innovectra CorporationInnovectra Corporationwww.innovectra.com
Thank you!Thank you!
