Innovative advertising ideas to grow your business & increase sales

Advertising is an absolute necessity no matter what kind of business you are in. It is the tool that

connects your business to your customers as well as potential customers. They increase your sales and

help your business grow.

Promotion of a product ofservice, the key objective of advertising, isrequired to let other people know

about your business. It can also increase the awareness of the existence and benefits of your product or

service. It serves as a reminder that you are still around to customers. Further, your various advertising

techniques can help you compare your product or service against your competitors. In short, advertising

helps you keep your buzz alive among the target audience.

Whether you are a small business or a big organization, you obviously concentrate on creating customer

interest through consistent use of advertising. Advertising basically helps in meet your marketing

objectives.

There arecountless advertising mediums through which you can reach the customers. You need to

understand that advertising is not a one-shot thing. It is a never ending process that consists of several

steps. If thinking about coming up with new ideas to advertise your business is rattling you, here are a

few things you need to understand and be clear about before you find interesting ways to advertise

your business. Advertising helps you in projecting an enticing image to the people that draws them in.

Know the target audience

Knowing your target audience is a great step towards finding the right idea for advertising your product

or service. Define your motivation – why should they buy your product? When you are clear about, it

becomes easier to advertise it. More importantly, you must know how to position your product. When

you can give the right promotion to the right audience, there is no doubt why it shouldn’t work for your

business.

It’s the impression you make

Advertising is all about selling yourself. The way you project is a major marketing tactic. Advertising is a

medium through which people get know your business better. Bringing in your personality into play can

play a very big role in creating a positive impression.

Listen to your employees

They work every day for the betterment of your company. You never know where a brilliant advertising

idea may come from. They spend a lot of time at work and van offer insightful ideas. You will enjoy

different perspectives that can very well become strength for your advertising campaign. Further,

employees will more important and assured which is always good for your busine ss. Involving your

employees in any level will give them a sense of emotional ownership in your business.

Use the right tools You may look up to a particular brand or organization but what works for them may not necessarily

work for you. Instead, look at their marketing strategy to learn. Not all advertising ideas necessarily

work for you. However, by choosing a selective few and working religiously on them you can grow you

customer base an increase your sales.

Be creative, make it fun

You can send the message about your product or service anywhere – that forms the basis of any

advertising idea. It helps you to break your boundaries and think out of the box. Creative ideas can help

you grab attention of your target audience and help you gain new customers.

Irrespective of the idea of advertising you pick out, it involves a series of steps from planning, creating

and delivering to evaluating your campaign. Hence, careful involvement in each step is necessary to

make a successful advertising campaign.

Here are a few ideas that can be very good for your business

Guest blogs

Even when you your blog up and running, occasionally guest blogging can help you reach a wider set of

audience. Get to know the influential blogs that are relevant your business. Contribute posts that can be

accepted by them. This can be a powerful tool that can be good for SEO. Further, guest blogging will

help you bring in your persona to your post. Using influential bloggers forum can also help in reaching

new customers.

Reuse content

Sometimes, you need bring life into old content. If you think your excellent blog post or article is not

being consumed by your audience at present, think about reusing it. Repurpose your blog posts,

newspaper articles, videos, etc. into free e-books, booklets or subscriber-only videos. Polish the old

content and make it lively to perk up audience interest.This can be a great way to keep your business

afloat in audiences’ mind. This can also be a great idea when you don’t want to spend money on your

advertising.

Inventive use of social media It is, of course, absolutely necessary to reach out to audience and what better way than social media to

achieve that.Don’t always shout business; make people warm up to you. Keeping in touch on Facebook,

Twitter and other such social media sites can help your customers know what you are up to regularly.

These platforms are also a way to know what your customers have to say.

Let the know customers know that you can take their opinion, positive as well as criticismseriously and

work on it. This can be also effective market research of your product or service. These can be very

helpful in building credibility.Conduct competitions on social media and give away prizes or discounts to

people who win. Often, these can be very effective in attracting not only your customers but also your

target audience. They can be intrigued with your approach and may turn into a customer.

Testimonials

What customers think about your product or service can be helpful in promoting your product. Use the

best testimonials in your campaigns. When real customers give you positive reviews, it looks good for

your business. Rave reviews can play an incredible part in your promotions. Post them on your blogs,

websites and other promotional tools to attract potential audience.

Enter awards

Awards are a great way to increase visibility of your brand. Most importantly, they improve your

credibility and in turn boost sales of your business among customers. If the awards are a people choice,

you will also get to know where you stand in your customers mind. Winning is also a great opportunity

for free publicity. You can put your winnings as a part of your promotion on your social media accounts,

promotional content and websites.

If there are no awards for your business category, why not host one? You may not be able to compete

but they can act as great advertising campaign. Other business will compete and the whole completion

will increase your visibility and eventually sales. Use all platforms to let people know about the awards

and this can even improve your credibility in your industry.

Award loyalty

Every business strives hard to grow its customer base. However, you should not forget the easier and

probable source of revenue you already have – yes, we are talking about existing customers. When you

show the customers how valuable they think they are, they get impressed with your service, understand

how you truly value them and become customers for life. Rewarding your customers can give them a

sense of belonging. Reward them the way you want. Even as small discount o existing customer or free

after sales service will show them how much you value them and know them you are loyal too.

Let customers have a say

Have the customers have a say in what you sell. When you are launching new product, send samples to

your customers and ask them which one they would like better. Based on the votes, you can add your

offerings. This may not work well with every business. But you can try a different trick based on what

your business is about. You may ask your customer if they want you to revamp your website design,

bring in a new offering or add services to the business. This can increase your web traffic as well as

increase your visibility. It ultimately leads to more sales. Additionally, your customers will leave with a

feeling of being important for your business. There is no way to gain loyal customers better than this.

Creative videos

Videos are really in now. It has becomes one of the prime elements of online marketing. We would

rather watch a video than read through pages of web content. Use this to your advantage and create

videos that will attract people. Explainer videos, vlogging (video blogging) and other type of videos can

be an effective advertising tool. They bring in new customers, increase your credibility and jump

conversions. Your videos can be about your product, service you offer, solving a problem or answering

customer questions – make it engaging, entertaining and informative. Promote these videos on social

media networks, your website and blogs to promote yourself.

Support a cause

Join a cause or sponsor something you believe in. you can also take a small percentage in every product

your customer purchases and give it a charity. This will let customer feel they are doing something good.

It will improve your credibility among them. Further, you can raise awareness about a particular issue

and bring in customers to speak their mind. When you fight for what you believe in you attract

customers. When you support a cause, let everybody know what you are doing. Announce on social

media, add it to your newsletter or make it a part of your promotions.

Little things can go a long way

Sometimes, the tiny things you do for your customers can go a long way in creating customer loyalty. A

little touch here and there can help customers spread a word about you and bring in new customers.

With social media becoming a part and parcel of our everyday life, it is easier for customers to post

about your thank you note or holiday or birthday cards on social media to attract audience. If you are a

small business, you can even think about being more personal and send handwritten notes. They can be

low-cost way to keep in touch with your customer but can be very effective and keep up your

customers’ loyalty.Freebies are another way to create loyal customers. Add somefree gift in your

deliveries. They can be small things but they will be very effective way of promoting your service or

product.

dtb!Advertising,the leading Advertising Agency Sunshine Coast in Australia that helps for branding and

market your business by promoting creative concepts.They offer web/graphic design,SEO and other

marketing service