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The GoPro Spirit
Innovation through simplicityXtreme (sports) activities
April 2012
Let’s put yourself in the picture
• http://vincentlaforet.smugmug.com/gallery/6961015_exAjb/1/447303587_UUCcZ/Large
70’s
Details are important
80’s 90’s
00’s 10’s
•I´ve got ONLY 30 good surfing pictures in a 40 years period: less than 1/ year
Photos by: Rafael Garcia, Miguel Iriarte, Gabi Aymat y Oskar Pajares: Thanks!
The state of the art
• To get a good picture you need: a good photographer (and focused!), a good camera, a good lens and … BE THERE!
Photographer Camera In the water
Waterproof caseLenses
2.000€10.000€
? € 2.800 €
Photos by: Pablo Azkue and others
What did Nick Woodman REALLY needed?
• He wanted pictures of himself in an AU surfari.
• A reflex camera has 55 interactive items: too many
•Nick Woodman with his dad and his Volkswagen Westfalia
Graphics and texts: Nikon D90 Manual!
He had a dream: The Go Pro Spirit
• He thought he needed something simpler and smaller to take away!
• He made it: The Camera is really simple and compact. It doesn’t look like a camera. And cheap!
299 €
The results: the pictures. You can get what you never dreamt of
The Go Pro Spirit @ life (home and office)
The Go Pro Spirit @ life
•Crisis? What crisis? (Supertramp 1975)•Competitive & changing environment•The world is changing their rules
•Use just these 3 ingredients to live the Go Pro Spirit:
• Creativity & Imagination• Efficiency• Courage
•Everyday, every minute!