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Innovation Cells Understanding innovation in a micro level iCell W Innovation Cell ports Living Labs Practices! Firm Public System Knowledge Centers Citizen Creation of a product-service prototype and Business model through a Living Lab Methodology. Innovation Cell Advisory group of experts Technical Creative Team Learning Approach. Geek Approach. Master “Business Design & technology” (+ PhD.) ors: p Monguet , Marco Ferruzca , Joaquín Fernández and Josep Aguilà -Barcelona Tech, Diagonal 647, 08028 Barcelone, Spain, {monguet.upc, jfernandezupclam}@gmail.com ropolitan Autonomous University, San Pablo 180, 02200 México City, México, [email protected]

Innovation Cells Supporting Living Labs Practices: A Case Example

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Even when Living Labs have emerged as a promising approach to foster user-driven innovation, there is a lack of literature describing processes and methods about the co-creation practices. Besides, more studies about how to integrate externals participants are required because openness in the innovation process needs to be regulated with the intention to support creativity and guidance. This paper presents the “innovation cell”, understood as small basic unit of a Living Lab with the capacity to connect with others innovation cells and thus foster innovation networking. The proposed framework has been formalized gradually throughout the last years as a result of the accumulated experience of a research group collaborating with others innovation agents in the creation of new eProducts and eServices during 2006-2010. To support innovation and learning activities in this space, a technological platform and a design methodology have also been developed and continuously improved.

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Page 1: Innovation Cells Supporting Living Labs Practices: A Case Example

Innovation CellsUnderstanding innovation in a micro level

iCell

HOW Innovation CellSupports Living Labs Practices!

Firm

PublicSystem

KnowledgeCenters

Citizen

Creation of a product-service prototype and Business model through a Living Lab Methodology.

Innovation Cell

Advisory group of experts

Technical Creative Team

Learning Approach.

Geek Approach.

Master “Business Design & technology” (+ PhD.)

Authors:Josep Monguet , Marco Ferruzca , Joaquín Fernández and Josep Aguilà UPC-Barcelona Tech, Diagonal 647, 08028 Barcelone, Spain, {monguet.upc, jfernandezupclam}@gmail.com Metropolitan Autonomous University, San Pablo 180, 02200 México City, México, [email protected]

Page 2: Innovation Cells Supporting Living Labs Practices: A Case Example

Innovation CellsUnderstanding innovation in a micro level

Fuzzy Knowledge Fluxes Complementary Innovation Strategies

What new strategies are needed to take advantage of this fuzzy knowledge flux?

The Innovation Cell includes a suitable :- Learning Approach (Master/Ph.D.)- Geek Approach (Entrepreneur/ Design Methodology)-Technology (Workflows & CMS)

HOW Innovation Strategyis Changing!

iCell

Authors:Josep Monguet , Marco Ferruzca , Joaquín Fernández and Josep Aguilà UPC-Barcelona Tech, Diagonal 647, 08028 Barcelone, Spain, {monguet.upc, jfernandezupclam}@gmail.com Metropolitan Autonomous University, San Pablo 180, 02200 México City, México, [email protected]

Page 3: Innovation Cells Supporting Living Labs Practices: A Case Example

Innovation CellsUnderstanding innovation in a micro level

iCell

WHEN Open Innovation Beginsis Changing!

Op

enT

rad

itio

nal

InternalOpen

OverburdenCollaboration

SuitableCollaboration

Model

Strategies

Authors:Josep Monguet , Marco Ferruzca , Joaquín Fernández and Josep Aguilà UPC-Barcelona Tech, Diagonal 647, 08028 Barcelone, Spain, {monguet.upc, jfernandezupclam}@gmail.com Metropolitan Autonomous University, San Pablo 180, 02200 México City, México, [email protected]

Page 4: Innovation Cells Supporting Living Labs Practices: A Case Example

Innovation CellsUnderstanding innovation in a micro level

HOW Innovation Activityis Changing!

ExternalInternal

Crowdsourcing (On line)

Blended*

Traditional

Open

Innovation Cell

Firm

R&DCenter

PublicSystem

CitizenUser

Learning/Geek Approach

*Innovation activities are decentralized. They can take place in a firm or in a hospital, in a living lab or wherever it is necessary.

iCell

Authors:Josep Monguet , Marco Ferruzca , Joaquín Fernández and Josep Aguilà UPC-Barcelona Tech, Diagonal 647, 08028 Barcelone, Spain, {monguet.upc, jfernandezupclam}@gmail.com Metropolitan Autonomous University, San Pablo 180, 02200 México City, México, [email protected]

Page 5: Innovation Cells Supporting Living Labs Practices: A Case Example

Innovation CellsUnderstanding innovation in a micro level

HOW Living Lab Workis Changing!

In situm Virtual Environmentfor Knowledge and

Collaboration Management

¨Place

Firm

R&DCenter

PublicSystem

CitizenUser

Distributed

iCell

On line

Innovation Cell

Authors:Josep Monguet , Marco Ferruzca , Joaquín Fernández and Josep Aguilà UPC-Barcelona Tech, Diagonal 647, 08028 Barcelone, Spain, {monguet.upc, jfernandezupclam}@gmail.com Metropolitan Autonomous University, San Pablo 180, 02200 México City, México, [email protected]

Page 6: Innovation Cells Supporting Living Labs Practices: A Case Example

Innovation CellsUnderstanding innovation in a micro level

WHAT Innovation CellOutputs!

iCell

Enablers Outpu

ts

Firm Activities

Firm

PublicSystem

KnowledgeCenters

Authors:Josep Monguet , Marco Ferruzca , Joaquín Fernández and Josep Aguilà UPC-Barcelona Tech, Diagonal 647, 08028 Barcelone, Spain, {monguet.upc, jfernandezupclam}@gmail.com Metropolitan Autonomous University, San Pablo 180, 02200 México City, México, [email protected]

Page 7: Innovation Cells Supporting Living Labs Practices: A Case Example

Innovation CellsUnderstanding innovation in a micro level

HOW Innovation Performanceis affected!

iCell

Human Resources1. Graduates* 2. Doctorate Graduates *3. Tertiary Education* 4. Life-Long Learning* 5. Youth EducationFinances i suport 1. Public R&D expenditures * 2. Venture Capital3. Private Credit4. Broadband acces by firms

Enablers

Firms Activities

Outputs

Firms Investments1. Business R&D Expenditure* 2. IT Expenditures3. Non-R&D innovation expendituresLinkages & entrepreneurship1. SMEs innovating in-house2. Innovative SMEs collaborating with others3. Firm Renewal4. Public-private co-publicationsRendiments1. EPO Patents*2. Trademarks3. Designs & models 4. Technology Balance

Innovators1. SMEs introducing product or process innovations2. SMEs introducing marketing or organizational innovations3. Resource efficiency innovatorsEconomic effects1. Employment in medium-high & high-tech manufacturing2. Employment in knowledge-intensive services* 3. Medium and high-tech manufacturing exports 4. Knowledge-intensive service exports5. New-to-market sales6. New-to-firm sales

Contribution to Innovation:

Conventional University 8Innovation Cells 21

Authors:Josep Monguet , Marco Ferruzca , Joaquín Fernández and Josep Aguilà UPC-Barcelona Tech, Diagonal 647, 08028 Barcelone, Spain, {monguet.upc, jfernandezupclam}@gmail.com Metropolitan Autonomous University, San Pablo 180, 02200 México City, México, [email protected]

Page 8: Innovation Cells Supporting Living Labs Practices: A Case Example

Human Resources1. Graduates 2. Doctorate Graduates 3. Tertiary Education 4. Life-Long Learning5. Youth EducationFinances i suport 1. Public R&D expenditures 2. Venture Capital3. Private Credit4. Broadband acces by firms

Enablers

Firms Activities

OutputsFirms Investments1. Business R&D Expenditure2. IT Expenditures3. Non-R&D innovation expendituresLinkages & entrepreneurship1. SMEs innovating in-house2. Innovative SMEs collaborating with others3. Firm Renewal4. Public-private co-publicationsRendiments1. EPO Patents2. Trademarks3. Designs & models 4. Technology Balance

Innovators1. SMEs introducing product or process innovations2. SMEs introducing marketing or organizational innovations3. Resource efficiency innovatorsEconomic effects1. Employment in medium-high & high-tech manufacturing2. Employment in knowledge-intensive services 3. Medium and high-tech manufacturing exports 4. Knowledge-intensive service exports5. New-to-market sales6. New-to-firm sales

Page 9: Innovation Cells Supporting Living Labs Practices: A Case Example

Innovation CellsUnderstanding innovation in a micro level

PrototypesIncremental Design Methodology

Reconsiderations

Components & System Tests

Integrate

Agreement

Components

System

Setting objectives

and criteria.

Aprobal

Since the clear definition of the problem and the opportunity identification, to the

creation of a new product / service, including market and scientific research.

ProblemOportunity

Concept

Proposal

Prototype

Prototype

iCell

Authors:Josep Monguet , Marco Ferruzca , Joaquín Fernández and Josep Aguilà UPC-Barcelona Tech, Diagonal 647, 08028 Barcelone, Spain, {monguet.upc, jfernandezupclam}@gmail.com Metropolitan Autonomous University, San Pablo 180, 02200 México City, México, [email protected]