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Innovation and Creativity Creativity and C r e a t i v e T h i n k i n g 2 Pisano, Gary P. 2015. You Need an Innovation Strategy. 2015. Plattner, Hasso, Meinel, Christoph and Leifer, Larry , [ed.]. 2014. New York : Springer, 2014. Stone, Alexandra, et al. 2008. Washington : SCIENCE & TECHNOLOGY POLICY INSTITUTE, 2008. Silverstein, David , Neil , DeCarlo and Slocum, Michael . 2008. New York : Aueebach Publications, 2008.

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Page 1: Innovation and creativity 06 creative thinking2

Innovation and Creativity

Creativity and Creative Thinking

2

Pisano, Gary P. 2015. You Need an Innovation Strategy. 2015.

Plattner, Hasso, Meinel, Christoph and Leifer, Larry , [ed.]. 2014. New York : Springer, 2014.

Stone, Alexandra, et al. 2008. Washington : SCIENCE & TECHNOLOGY POLICY INSTITUTE, 2008.

Silverstein, David , Neil , DeCarlo and Slocum, Michael . 2008. New York : Aueebach Publications, 2008.

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Systematic

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Creativity

Noveltyhttp://www.masress.com/altaghieer/97595

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Commercialization

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awareness that created them

Albert Einstein

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(TAN, 2007: 343)

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Creative persons

Creative(Adair, et al., 2004 pp. 60-61)

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(Adair, et al., 2004 pp. 60-61)

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.3Blinkered thinking

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.5Serendipity

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(Adair, et al., 2004 pp. 60-61)

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.11Analogy

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.14Suspend judgement

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Noncreative persons

(Adair, et al., 2004 p. 59)

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"I think there is a world market for maybe five computers Watson, president of IBM, 1943

"Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of star ing at a plywood box every nightDarryl Zanuck, executive at 20th Century Fox, 1946

"There is no reason anyone would want a computer in their home

Robert Strohmeyer, The 7 Worst Tech Predictions of All Time,

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.1Field expertise

.2Novelty

.3Intrinsic/Inner Motivation

Source: Everyday Creativity: Principles for Innovative Design. Dr. Larry G. Richards

(Weisberg , 2006 p. 59)

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Cognitive skills

*Creativity, a Handbook for teachers, World Scientific Publishing, AI -GIRL TAN, Ne w Jersey, 2007: pp. 315-316

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Thinkingthoughts

the activity of using your mind to consider something

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Institution

Effective thinking

(Burger, et al., 2012 p. 16)

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.3neuroscience

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.5cognitive science

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.1( Concrete Thinking) Abstract

.2Scientific Objective ThinkingSubjective

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.4Critical

.5

.6Analytical

.7Systematic

.8Inquisitive

.9Creative

Thinking Styles, Elena L. Grigorenko, Robert J. Sternberg, International Handbook of Personality and Intelligence, Part of the series Perspectives on Individual Differences pp 205-229

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(Burger & Starbird, The 5 elements of effective thinking, 2012)

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In the big picture of organizational capability, structured innovation is the next frontier for development and systemization. (Silverstein, et al., 2008 p. 16)

Systematic Innovation

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Intelligence

Artificial IntelligenceExpert systems

28https://www.collinsdictionary.com

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Positive thinkingJudgment/ForesightAdaptabilityCreativity

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www.egulfinnovation.com

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Intelligence assessment

Intelligence measurementIntelligence Quotient: IQ

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Threshold Theory

Smart not Genius

Encyclopedia of Giftedness, Creativity, and Talent 1st Edition, 2009, by Barbara A. (Alane) Kerr (Editor) ** http://jamesclear.com/threshold-theory

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I know quite certainly that I myself have no special talent.Curiosity, obsession and dogged endurance, combined withself-criticism, have brought me to my ideas.

Albert Einstein(Burger, et al., 2012 p. 19)

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Unorthodox

Thinking outside the box

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Mark BeemanThe Eureka Factor: Aha Moments, Creative Insight, and the Brain

The Eureka Factor: Aha Moments, Creative Insight, and the Brain Authors: John Kounios and Mark Beeman (2015) New York: Random House.

* systems view of creativity (Weisberg , 2006 p. 62)

** (Weisberg , 2006 p. 59-90)

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Fluency

Flexibility

Originality

(Sensitivity to the problems

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Problem

.1Well-defined

.2Poorly-defined

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.1Apparent of Convetional Solutions

.2Minor Improvement

.3Major Improvement/ Inventions

.4New Concepts

.5Discovery

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J. P. Guilford(TAN, 2007: 328-339)

.1Divergent thinking techniques Checklists

.2Convergent thinking techniquesKJ-methodProgram Evaluation &

Review Technique, PERT

.3Combined techniques

.4Attitudinal techniqueYogaHypnosis

ZENFor more: Takahashi, M (2006). . Tokyo: JUSE Press.

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.1Vertical thinking

.2Lateral thinkingThinking out of the box

Parallel

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Lateral Thinking

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https://www.youtube.com/watch?v=1K6iX4rDzvg

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https://www.youtube.com/watch?v=1K6iX4rDzvg

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https://www.kent.ac.uk/careers/sk/lateral.htm

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TRIZ

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Brainstorming

BrainstormingOsborne

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Brainwriting** https://en.wikipedia.org/wiki/Brainstorming#Osborn.27s_method

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Bono's Six Thinking Hats

DIY

(De Bono, 1999) http://diytoolkit.org/tools/thinking-hats-2

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SCAMPER

SCAMPER

Eberle, Bob (1 January 1996). . Prufrock Press Inc. ISBN 978-1-882664-24-5.

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TRIZAltshuller

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Theory of Solving Inventive (invention-related) Problems

,

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TRIZ General solution

Your Specific solution

TRIZ General problem

Your specific problem

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Psychological Inertia

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Systematic approach

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Knowledge base

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IDEAL OUTCOME / SYSTEM

Contradictions

TRIZ Trends

Algorithm for Inventive Problem Solving

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IDEALITY

IDEAL

RATIO

Ideality = Benefits / ( Costs + Harms)

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Contradiction

Contradiction

.1Technical

Physical

AdministrativeSilverstein

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Trimming

Separation principle

https://www.triz.co.uk/files/oxfordtriz_contradictions_matrix.pdf

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.1Anti-weightLift

lifting syrfaceHydrofoil boat

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Trends of EvolutionVoice of product

Patterns of Evolution

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Ideality

S-Curves

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40 Inventive Principles

1. Segmentation2. Taking Out3. Local quality4. Asymmetry5. Merging6. Universality7 Nested doll8. Anti-weight

9. Preliminary anti-action10. Preliminaryaction11. Beforehandcushioning12. Equipotentiality13

14. Spheroidality15. Dynamics16. Partial or excessive actions

17. Anotherdimension18. Mechanicalvibration19. Periodic action20. Continuity of useful action21. Skipping22disguise23. Feedback24 Intermediary

25. Self-service26. Copying27. Cheap short-living28. Mechanicssubstitution29. Pneumatics and hydraulics30. Flexible shells and thin films31. Porous materials32. Color changes

33. Homogeneity34. Discarding and recovering35. Parameterchanges36. Phase transitions37. Thermal expansion38. Strong oxidants39. Inertatmosphere40. Composite material

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Separation/taking out

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Segmentation

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Blessing in Disguise

.1Turbo charger

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.4Metabolism

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The other way around or Inversion

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TRIZ For Dummies

9 Boxes Ideality Audithazards or causes of problems maps

Smart Little People

Effects DatabaseTrimming

Ideality Plot

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TRIZICS

TRIZICSCreatespace

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TRIZ Tools

1. Thinking in Time and Scale2. Eight Trends ofTechnical Evolution3. Uncovering and Solving Contradictions4. Using the Principles5. Standard Solutions forProblem Solving6. Smart Resources to Find the Right Systems and Overcome Constraints7. Understanding WhatWeWant8. System Modelling and Analysis9. Accessing and Using the Knowledge Bases10. Getting to Solutions and Minimising Risks

Source: www.triz.co.uk

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(Silverstein, et al., 2008 pp. 29-30)

Johnson & Johnson BMW Kimberly-ClarkBoeingKodakBorden LG

Lockheed MartinCaterpillar McDonnell DouglasMotorolaNASADaimler-Chrysler PfizerDelphi Proctor & Gamble IBM

ToyotaIntel

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TRIZ

Silvertstein 2008 , 215-232

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David Silverstein and others 2008, 23

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Extraordinary people are just ordinary people who are thinking differently and that could be you.(Burger, et al., 2012 p. 21)

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Mind Tools

The TRIZ Journal

Oxford Creativity

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