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Brands, if you're not where Millennials expect you to be, you're nowhere. In spring 2014, we surveyed 8,000 Millennials in 17 countries to understand what citizenship and the role of business in citizenship mean for this influential group. Our study, The Future of Business Citizenship, revealed that the majority of Millennials does not believe governments alone can solve today's social issues. They expect businesses to pitch in. Read the full report here: http://msl.gp/bizcitizenship
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