Infinite Dial 2012: Infinite Dial 2012: Navigating Digital Navigating Digital

PlatformPlatformA study from Edison/ Arbitron Research

Digital platforms have made cross-platform strategies crucial to satisfy today’s connected consumer.

Digital platforms enable all forms of media to be consumed at any place at any time.

Smartphones are having a profound impact on media and entertainment

Social media is now used by the majority of Americans, changing how people and brands interact.

Facebook in particular has changed the way Americans filter information.

Daily deals sites are about trial usage not loyalty.

Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.

Online radio continues its upward trajectory.

Media Landscape 2002 vs. 2012Media Landscape 2002 vs. 2012

2012 Internet, Radio,Smartphone, 2012 Internet, Radio,Smartphone, TV UsersTV Users

Time Spent per day in Radio, TV Time Spent per day in Radio, TV and Internetand Internet

Internet is EssentialInternet is Essential

Wi-Fi NetworkWi-Fi Network

Online VideoOnline Video

Online Radio vs. Online VideoOnline Radio vs. Online Video

Downloaded TV ShowsDownloaded TV Shows

Cellphone OwnershipCellphone Ownership

4+ in 10 Americans own a 4+ in 10 Americans own a Smartphone Smartphone

18-34s with Smartphones18-34s with Smartphones

6 of 10 own a Portable Media 6 of 10 own a Portable Media DeviceDevice

Texting is the form of Texting is the form of communication 12-24s use mostcommunication 12-24s use most

Facebook Facebook

Aprox. 58 million Americans check their social Aprox. 58 million Americans check their social network several times per daynetwork several times per day

Twitter?Twitter?