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Indicus Product Portfolio
Put the numbers behind your gut feel!
Indicus Analytics is India’s premier quantitative
insights firm…
India’s premier economics research and analytics firm with expertise in:
•Economic, socio-economic and industry research
•Econometric analysis, modeling and forecasting
•Demographics, market size estimation and marketing analytics
•Monitoring and evaluation surveys
•Competition and regulatory scrutiny
•Geo-spatial intelligence and location based analytics
Strong multidisciplinary focus driven by experts from domains such as
economics, statistics, demography, management, engineering, sociology,
Operations Research, GIS, etc.
Ready-to-use solutions that support strategic
decision making at all levels
Market Skyline – District Series
Superior
understanding of
the scale and
scope of your
target segment
Metro, Town and Rural Skyline
Improved market selection & prioritization
Neighborhood Skyline
Precise targeting of your retail catchments, markets and
distribution
District GDP &
Employment
Landscape
For taking decisions
based on
fundamental
economic conditions
Better, faster and robust decisions
Demography
Geography
Economy
Analytics that help you take the right marketing
decisions faster and smarter
Easy to use analytical tool, insightful
infographics and authentic data
Good range of critical demography
and economic data
Lets you compare, prioritize and
choose the best markets for your
products
Do within days what usually takes months…..
Use Indicus data solutions
Click a few times
Voila!
Backed by the well known Indicus Advantage
• Analytics that are designed to help you target
better
• From the most respected economic research
and analytics firms in India
• Trusted by 300+ leading national and
international companies and institutes
Leading firms that have trusted Indicus data and
solutions for their business needs
Auto
MediaBFSI
OthersReal Estate
Services
GovernmentRetail
ProductsConsulting
Institutions
Healthcare
The Market Skyline of India (MSL)
For superior understanding of the scale and scope of your target segments
Provides the ‘big picture’ and then lets you drill down
to find the best consumers and their location
The what, where and how many,
of your target segments.
Share of wallet across
consumption categories & income.
Locations that have the highest
potential for business growth.
Enables critical business decisions across urban and
rural India
Grasp big picture of
urban and rural IndiaDrill down to state
and district level
Assess household
purchasing power
Map consumer
spending pattern
Size up marketsPrioritize markets to
improve ROI
Tap new consumer
segments
Find new markets for
your products
Analyze urban & rural markets Analyze size and share of
wallet
Plan business growth and
expansion
Improve returns on business
Provides key information on markets and consumers
Population
(age & income)
Household
Asset Ownership
Available for urban & rural pockets across all districts in India
Household income,
savings & spends
Share-of-wallet
analysis
Growth
over time
Location details for
spatial analysis
Metro, Town and Rural Skyline of India
(MTRS)
For improved market selection and prioritization
Facilitates selection of the best markets amongst all of
India’s 7,800 cities and 5,800+ rural blocks
Top 530+ Tier 1 to Tier 4 towns in
terms of size and growth.
Identify the potential of a town and
its rural catchment areas.
Match your product mix with
market potential and distribution
network.
MTRS town classification at a glance
Town Classification # Towns Details
Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore
Mini metros 5Hyderabad, Ahmedabad, Pune, Coimbatore,
Chandigarh
Tier 1 towns 39 Population > 10 lakh
Tier 2 towns 29 Population > 6 lakh but < 10 lakh
Tier 3 towns 169 Population > 2 lakh but < 6 lakh
Tier 4 towns 284 Population > 1 lakh but < 2 lakh
Non-tier large towns 626 Population >50k but < 1 lakh
Non-tier medium towns 1,973 Population >20k but < 50k
Non-tier small towns 2,184 Population >10k but < 20k
Non-tier very small towns 2,476 Population < 10k
Enables critical business decisions across urban and
rural India
Find affluent towns &
rural marketsIdentify markets that
fit business goals
Assess household
purchasing power
Map consumer
spending pattern
Size up marketsPrioritize markets to
improve ROI
Identify emerging
towns & nearby rural
areas
Plan hub-spoke
distribution models
Analyze urban & rural markets Analyze size and share of
wallet
Plan business growth and
expansion
Improve returns on business
Provides key information on markets and consumers
Population
(age & income)
Household
Asset Ownership
Available for all towns and rural sub districts across India
Household income,
savings & spends
Share-of-wallet
analysis
Location details for
spatial analysis
Neighbourhood Skyline of India (NSL)
For precise micro targeting of consumers, distribution and retail
catchments
Neighbourhood Skyline helps you analyze micro-
markets in details
Identify the right retail locations
and catchment areas.
Find the consumer segments in
the catchment of a given location.
Map your product mix according to
your target groups.Mumbai
Empowers your micro-market analysis and retail
planning
Study variance in city
micro-marketsEstimate demand for
your product
Assess household
purchasing power
Map consumer
spending pattern
Plan marketing
activities for TG
Map product-mix
with consumer
profiles
Catchment analysis for
retail stores
Study local businesses
in catchment areas
Analyze micro-markets across
cities
Analyze size and share of
wallet
Plan business growth and
expansion
Tone up your marketing mix
Covers all Metros, Mini-metros and Tier-1 cities, including satellite
towns
* Number of neighborhoods covered under each city are mentioned in
brackets
Kolkata (141), Haora (46), Bidhan Nagar (20),
Others 29 Towns
No
rth
Agra (84)
Amritsar (60)
Dehradun (54)
Gwalior (53)
Kanpur (104)
Lucknow (104)
Ludhiana (69)
Meerut (73)
Jaipur (69)
Jodhpur (59)
Shimla (18)
Varanasi (85)
Delhi Metro Region (486)*
Delhi (279), Noida (76), Ghaziabad
(75), Faridabad (30), Gurgaon (26)
We
st
Mumbai Metro Region (392)
Mumbai (97), Thane (107), Kalyan-
Dombivali (99), Navi Mumbai (83), Other
6 towns
Aurangabad (92)
Rajkot (18)
Nagpur (127)
Nashik (101)
Solapur (90)
Surat (93)
Vadodara (8)
Ce
ntr
al Bhopal (63)
Jabalpur (63)
Indore (61)
Raipur (62) S
ou
th
Bangalore Metro Region (191)
Chennai (146), Other 5 towns
Coimbatore Metro Region (66)
Kochi Metro Region (63)
Madurai (65)
Mysore (59)
Vijayawada (73)Vishakhapatnam
(64)Thiruvananthapuram
(80)
Chandigarh Tri-city (70)
Ahmadabad Metro Region
(82)
Pune Metro Region (237)
Chennai Metro Region (151)
Chandigarh (21), Panchkula (25), Mohali
(24)
Ahmadabad (50), Gandhinagar (31), Kalol
Pune (139), Pimpri Chinchwad (98)
Hyderabad Metro Region
(144)
Ea
st
Kolkata Metro Region (392)
Bhubaneswar (52)
Patna (66)
Ranchi (45)
Siliguri (41)
Guwahati (52)
Provides key information on markets and consumers
across all neighbourhoods in the top Indian cities
Population
(age & income)
Household
Asset Ownership
Available for all micro-markets across all the top cities in India
Household income,
savings & spends
Share-of-wallet
analysis
Location details for
spatial analysis
District GDP of India (DGDP)
For identifying high economic activity and growth areas in India
DGDP helps you analyze the size & growth of GDP and
employment in 12 sectors for every district
Identify the largest income
generating areas of the country.
Find which economic activities are
driving the fastest growing
markets.
Prioritize among the current
markets, and plan for the future
with forecasts.
A glimpse of the economic sectors covered in
DGDP
Workforce
Provides key information for business planning &
forecasts
GDP
Population
Available for all districts in India across 12 sectors
Sector share of GDP
ForecastsGrowth rates & trend
Get your answers when you need them!
Indicus Analytics Pvt Ltd.
Phone: +91-11-42512400 / 01 / 02
Email: [email protected]
Web: www.indicus.net
