INDIA DIGITAL MEDIARajesh Jain, netCORE Solutions Pvt Ltd. rajesh@netcore.co.in

Indian Media 2009 Numbers

Newspapers: Rs 10,000 cr TV: Rs 9,000 cr Outdoor: Rs 1,500 cr Radio: Rs 1,000 cr Magazines: Rs 800 cr Digital: Rs 700 cr Others: Rs 500 cr

Total: Rs 23,500 cr

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Digital Media

Internet (50 million reach in India) Search (Performance – CPC) Display (Brand – CPM)

Mobile SMS (200 million)

Permission Non-Permission (Database Marketing)

WAP / Mobile Internet (10 million)

Targeting, Pay-for-Performance, Quick rollout

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Digital Media Companies in India

Google: Rs 350 cr Yahoo: Rs 125 cr Rediff: Rs 50 cr Web18: Rs 50 cr Microsoft: Rs 50 cr Others: Rs 75 cr

Total: Rs 700 cr

Google: 30 mn Yahoo: 30 mn Microsoft: 25 mn Rediff: 13 mn IndiaTimes: 5 mn Web18: 5 mn

Total: 50 mn

Revenue Reach

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Indian Digital Media Opportunities Three Years from now

Reach: Internet 100 million, Mobile 700 million MOBILE: SMS 500 million, Mobile Internet 100 million

Revenues: Rs 2,000 cr (CAGR of 40%) Create India’s First (homegrown) Media Co. with

100 million reach Rs 250 cr in revenue

Two Tenets Multi-modal (Mobile + Net) Multi-Monetisation (ABC Pays)

ABC: Advertisers, Businesses and Consumers Pay

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