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How to use social strategies to get more value out of tightening budgets and to increase reach and effectiveness. Presented by Lisa Mane, Head of Social Media, Central Office of Information during iStrategy London conference.
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Big challenges
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Smaller budgets
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Source: Saatchi & Saatchi
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Source: Saatchi & Saatchi
From communications to conversations.
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People are interested in people
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People are interested in stories
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HPV virtual surgery room
People want a safe environment
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People want to make a difference
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