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This program on the fundamentals of social media marketing was presented to tree care professionals at the 2010 TCIA EXPO in Pittsburgh, PA on November 11th.
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Increasing Marketing Effectiveness with Social Media Engagement
Presented by Jeff Korhan November 11, 2010
JeffKorhan.com [email protected]
630-774-8350
©Jeff Korhan and True Nature® 2010
The Relationship Economy
©Jeff Korhan and True Nature® 2010
Why Aren’t You Doing This?
Not Sure Why – Foundation Don’t Know How – Get Started Today Not Enough Time – Shortcuts
©Jeff Korhan and True Nature® 2010
2011 Business Trends
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities
©Jeff Korhan and True Nature® 2010
Socialize 1. Humanize
2. Optimize
3. Monetize
… for Google and Facebook
Search
©Jeff Korhan and True Nature® 2010
Listen
Monitor Your Online Presence
©Jeff Korhan and True Nature® 2010
Humanize
Show us How You Work
©Jeff Korhan and True Nature® 2010
Optimize
©Jeff Korhan and True Nature® 2010
Optimize
Learn the Language of the Web
To be Relevant To develop Authority
©Jeff Korhan and True Nature® 2010
1. Location 2. Expertise 3. Credentials
“Humanize, Optimize, Monetize”
Keywords
©Jeff Korhan and True Nature® 2010
Collaborate
Real Time & Location
“Place and Time”
©Jeff Korhan and True Nature® 2010
Real-Time Search
©Jeff Korhan and True Nature® 2010
Real-Time Search
©Jeff Korhan and True Nature® 2010
Mobile Apps AppMakr.com
©Jeff Korhan and True Nature® 2010
Social Media Objects
©Jeff Korhan and True Nature® 2010
Monetize
Help Communities Do What They Want to Do
©Jeff Korhan and True Nature® 2010
Engage!
Crowdsource Communities
©Jeff Korhan and True Nature® 2010
Communities are Markets
“Humanize, Optimize, Monetize”
©Jeff Korhan and True Nature® 2010
Interruption Marketing Social Newsletters Social CRM
Always have a Call to Action!
Internet Marketing
©Jeff Korhan and True Nature® 2010
BatchBook - Social CRM
This is a “holder” slide for a video describing the benefits of Social CRM’s for small businesses.
©Jeff Korhan and True Nature® 2010
The Network for Business Professionals Engage with LinkedIn Groups Crowdsource Your Community
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Wisdom of Friends Semantic Search Facebook Pages
Social Community that Supports Your Business
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Content Distribution System Engagement and Sharing ReTweets
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
YouTube Channel Common Keyword Phrases Video is Transportable
YouTube
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Ownership Flexibility and Control Social Media Hub - Content Management
Blog
©Jeff Korhan and True Nature® 2010
WEBSITE
Blog
Social Media
Inbound Links
The Source
Content Marketing
©Jeff Korhan and True Nature® 2010
Blogging is Storytelling with a Purpose Visibility Reputation and Authority Referrals
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
I don’t get ….
©Jeff Korhan and True Nature® 2010
A Community of Communities
