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Slide deck to support my talk at Brand Camp Boston. From the program: Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.
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Laura Fitton @pistachio [email protected]
Inbound Personal Branding Get yourself caught in a vortex of success
Laura @Pistachio Fitton, Fall 2011 “Excited & geeky about where all this leads!"
@pistachio Founder (acq. By HubSpot)
Twitter for Dummies
Inbound Marketing Evangelist
84,000 Twitter
Readers
Laura Fitton, May 2007 Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Where do I upgrade
my browser?
Twitter is
Dumb!
“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes
Founder/CEO oneforty.com
Laura @Pistachio Fitton, Fall 2011 “Excited & geeky about where all this leads!"
@pistachio Founder (acq. By HubSpot)
Twitter for Dummies
Inbound Marketing Evangelist
84,000 Twitter
Readers
How did THAT Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “
GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!
Less of this.
16
More of this.
17
Humans Are Changing
???
Humans Are Changing
The balance of power shifted
mere mortal
The Message is the Influencer.
http://twitpic.com/135xa by @JKrums
Any to Many
Get Found
1
3 Steps:
Convert
2Measure
What Matters
3
http://bit.ly/inbound101
Get Found 1
Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “
Image Credit:!lhalstead!
Have more fun! Try more things.
Don’t be afraid to polarize
Convert 2
Care Passionately About Things. (*Other than yourself)
Care Passionately About People. Photo: Twilk background by @Mulka
Do good.
Photo: Esther Havens for @charitywater
Have fun.
Be a (more authentic) version of your professional self.
Measure What Matters 3
You don’t just want a following.
35
You want screaming, raving fans
Laura’s Rules
http://bit.ly/laurasrules
the absolute central challenge
in life…
learn to not be afraid of who you
actually are.
1. be kind and fair to everyone.
2. don’t worry whether or not anyone likes you.
3. help people.
4. ask.
5. act. (get excited and share it)
6. love yourself.
7. love others. (try radical forgiveness)
8. gratitude for everything. (everything)
9. hope is your only hope. (fear is your only worry)
10. be present.
BONUS: adversity is an opportunity to ask “what bullet did i just dodge?”
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