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Inbound marketing in audiology is a very new concept. Here is a few ideas for posts to start you off.
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INBOUND MARKETING IN AUDIOLOGY
Your Hearing Healthcare Blog
Lets talk posts
So you have decided to blog, good for you. The question is what about?
What you know best of course
Educate those people
Here is ten ideas to start you off
From the MasterThat’s Irish humour by the way
Explanations of hearing loss
You know them, your prospective Patients are interested in them!
Sensorineural
Conductive
Mixed Loss
Hearing Instrument Reviews
What you really think about those aids!
Keep it simple
Laymans terms please
But tell it like it is
Reports on results of hearing instrument fittings
You did that fitting, they loved it, tell the folks why!
Explanations of the process of purchasing
Appointment made
Testing and Demo
Fitting
Fine tuning
Aftercare
You know them, they may not
The importance of a long term relationship with your hearing healthcare provider
Okay it’s not marriage, but it’s a long term committed relationship!
Handling and Patient servicing of hearing instruments
Clean that ventPoke that tube
Change that wax guard
Cleaning and care of hearing instruments
Rub a dub dub
PleaseNot the Aid in
The tub
Cleaning and care devices for hearing instruments
Manufacturer specific assistive devices
They want to know what is on offer and how it will help them
Traditional Assistive Devices available
Don’t worry, you’ll think of lots more