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If you are planning to add a blog to your existing website, then do spare 2 minutes and check this PPT.Team ChaiBiskoot.com
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Importance of Blog section in Corporate Websites
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Blogs are a part of websites maintained by an individual with regular entries and are a tool to provide the up-to-date and useful information
about the company to the investors and the consumers.
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Blogs are a tool for corporate branding as there is a direct communication between the
corporate and the consumer or potential consumer of the company through blogs.
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Blogs can be used to demonstrate the corporate responsibilities that the company is giving back to the community or functioning
responsibly towards the society.
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With businesses going global and increasing competition reputation management has become significant; blog is an effective tool for reputation
management with better control.
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Blog is an effective tool for the indirect promotion of the products and services by
providing more information about the product or services through articles and images.
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Blogs with new content and links improve the organic search results & boost the ranking of
the company website in search engines.
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Depending on the type of content and company’s preference the blogging platforms can be
Wordpress, Blogger or Typepad as Wordpress has hundreds of plug-ins to chose from to enhance blogging, Blogger is easy to use and Typepad
caters to the enterprise market.
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The frequency of blog posts can vary depending on the type of products or services but it should not be more than a week and the blog posts can
be as frequent as daily.
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Blog is a direct reflection of the company; therefore the company resource who is managing it, should
be dedicated and responsible to present the company in the positive manner. Also to maintain the frequency and to respond to the queries and comments it should be a dedicated resource for
managing blogs.
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Content writing team at Chaibiskoot.com provides Blog related services like:
Setting-up a corporate blog Content writing for blogs
Dedicated resource to manage the blogs
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Write-In to us for further [email protected]
Visit us-http://www.chaibiskoot.com
