At  Impa(o,  we  believe  knowledge  is  our  greatest  resource.  While  vision  and  intui<on  are  the  

hallmark  of    all  great  leaders,  business  intelligence  is  the  compass    by  which  brands  navigate.  

research & analysis Great  output  only  comes  from  

great  input.  And  the  best  insights  come  from  a  diverse  collec<on  of  

perspec<ves.    At  Impa(o,  we  believe  great  products  create  great  brands.  

strategy & planning

Customers  and  prospects  are  every  brands  most  valuable  asset.  

Engaging  in  conversa<on  is  the  basis  for  all  rela<onships  –  whatever  your  perspec<ve.  

Understanding  and  apprecia<ng  their  preferences  is  the  secret  to  all  

sustainable  rela<onships.  At  Impa(o,  this  is  our  star<ng  point.  

customer relationship management

In  simplest  terms,  a  brand's  iden<ty  is  its  look,  tone  and  voice.  It  represents  its  character  and  core  values.  Impa(o's  iden<ty  system  and  graphic  standards  process  

ar<culates  the  brand's  personality  for  all  stakeholders.  

brand identity At  the  core,  the  sum  of  a  brand's  

touch  points  represents  its  experience.  These  touch  points  include  all  communica<ons,  in  each  media  or  plaGorm.  At  

Impa(o,  we  begin  with  the  desired  emo<ons  following  engagement  

with  a  brand.    The  strongest  brands  bring  this  to  

life  in  three-­‐dimensional,    physical  spaces  that  engage  all  

human  senses.  

brand experience

By  design  or  not,  all  brands  are  now  digital.  Whether  for  

distribu<on  or  communica<ons,  efficiency  or  engagement,  

integra<ng  digital  is  now  a  cost  of  entry.  Impa(o's  holis<c  approach  views  web,  social  and  mobile    

as  a  fundamental    pillar  for  good  brand  health.    

digital platforms

Mo<on  or  s<ll,  every  brand  must  ar<culate  itself  consistent  with  its  character.  Content  is  king  but  content  for  the  sake  of  content    is  pointless.  Impa(o's  award-­‐

winning  video  and  photography  is  rooted  in  purpose  and  

haselevated  brand    percep<ons  across  the  globe.  

videography & photography

Appropriate  synergies  with  other  brands  that  share  common  core  values  and  consumer  preferences  can  be  very  effec<ve  in  leveraging  equity  and  consumer  affinity.  

However,  at  Impa(o    our  valua<on  methodology  places  the  heaviest  weight  on  organic,  

relevant  and  valuable  integra<ons.  

sponsorship & integrations

In  today's  changing  landscape,  this  media  is  oOen  overlooked.  

In  many  cases,  it  is  the  small  things  that  make  the  biggest  difference.  Impa(o's  customized  approach  to  

unique  brand  messages  and  consumer  packaged  offerings  has  resulted  in  millions  of  impressions  

–  and  smiling  faces.  

print, collateral, & branded merchandise

Retail  is  a  war.  Gaining  share  of  sight  and  pocket  at  the  zero  

moment  of  truth  is  increasingly  difficult.  Impa(o  understands  the  real  ba(le  is  in  the  trenches.  Our  interac<ve  designs  have  earned  brand  awareness  and  purchase  in  many  different  environments.  

point of purchase, signage & displays