ImpattoFiat’s Lead Advertising Agency

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FULLY INTEGRATED MARKETING AGENCY

• Research & analysis• Strategy planning• Customer Relationship Management• Brand identity• Brand experience• Digital platforms• Videography & photography• Sponsorship & integrations• Print, collateral & branded merchandise• Point of purchase, signage & displays

THE FIAT 500 AD CAMPAIGN

• Combines broadcast, print, digital and so called “experiential initiatives.”

• The introduction of a new tagline, “Simply More”.• Launch was followed by the brand’s first national

television commercial, “Drive-in”.• “Drive-in” allegedly introduces the concept of how

compact vehicles can be “strong, beautiful and simple”.

• “Jailhouse Rock” which is a song made famous by Elvis Presley is used in the commercial.

• “Jailhouse Rock” was an instant hit when released in 1957, the same year as the introduction of the Fiat 500 in Europe.

“This campaign captures the perfect combination of wit and charm and is designed to engage current and potential customers, as well as increase brand and product awareness in key markets”

Said Laura Soave, Head of Fiat Brand North America.

THE FIAT 500 AD CAMPAIGN

The print ads headlines:

• Form & Function meet. And begin a torrid affair• Bigger isn’t better. It’s just harder to park.• Life’s newest simple pleasure.• 139.6 inches. Every one tells a story.• On a scale from 1 to 10, it’s a 500.

THE FIAT 500 PRINT ADS

More information about the ad campaign launch can be found on:

http://autoinformed.com/fiat-starts-first-ad-campaign-in-u-s-for-the-tiny-500-model/

Impatto23235 Telephgraph RoadSouthfield, Michigan, 48033(248) 415-5000 | (248) 415-5003 Fwww.impatto.com