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Impact of the Internet on Secondary Data
Luis A. Escobar
Secondary Data
Digitization of Data
•Access to large databases
•Quicker dissemination
•Cost reductions
The More Changes, More of the Same
Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
Web Analytics Association
What are the Implication to Marketing?
• Return on Investment.
•Trends
•Identifying Markets
Identify
Customize
References
King, R. (2008). How Cloud Computing Is Changing the World. BusinessWeek Online, 20. Retrieved from Academic Search Premier database.
ReferencesKarpinski, R. (2009). Analyzing analytics 2.0. B to B, 94(7), 27. Retrieved from Business Source Premier database.
References(2009). Googling the future. Economist, 390(8627), 82. Retrieved from Business Source Premier database.
ReferencesKarpinski, R. (2009). Web analytics get social. B to B, 94(5), 15. Retrieved from Business Source Premier database.