Upload
rkeaney
View
484
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
What the European Union’s tourism policy means for Ireland
Ray Keaney IHI Hospitality Managers’ Conference
May 2012
Introduction
• Background to tourism policy in the EU
• New framework for tourism
• Lessons for Ireland
Background to tourism policy in the EU
• Policymakers slow to put political structures in place to support tourism development in EU
• Little direct intervention in tourism
• Influence stemmed from policies in other areas e.g. transport, environment and consumer protection
The Lisbon Treaty
• Article 195 provides a legal basis for the development of a coherent policy approach to tourism
• The EU has specific powers to direct tourism activity to complement actions of member states
• Article 195 excludes any harmonisation at European level relating to tourism
Key drivers of change
• Economics:– 1.8 million tourism businesses in Europe– 12% of all jobs– 10% of EU’s GDP
• Projected growth of international tourist arrivals to Europe:– An extra 240 million by 2020– An extra 355 million by 2030
The Commission’s framework
• Objectives
– Stimulate competitiveness in the European tourism sector
– Consolidate the image and profile of Europe
– Promote the development of sustainable, responsible and
high quality tourism
– Maximise the potential of EU financial policies and
instruments for developing tourism
MFF 2014-2020
• Overall budget €1,025 billion• Tourism related finances can be found in the
following proposals:– Common Strategic Framework €336 billion – Horizon 2020 €80 billion – Erasmus for All €19 billion – COSME €2.5 billion – Creative Europe €1.8 billion
How should Ireland respond?
• Global Irish Economic Forum 2011 recommended:– The development of a strategic plan for the tourism sector– A vision for Ireland to become ‘the best small country in
the world to do tourism’
• The government’s policy advisory board, Forfás, recommended in 2011 that:– export opportunities in tourism should be addressed
vigorously– allocation of government resources should better reflect
current and future opportunities
The challenges
• Tourism sector is fragmented• Knowledge base is weak• Tourism is less visible than other sectors of the Irish
economy • Successive governments have prioritised the science
and technology and agri-food sectors • Lack of joined-up thinking at the national, regional
and local level• Focus on ‘short-term wins’ at the expense of strategic
development
Lessons for Ireland
• Develop tourism policy initiatives to stimulate long-term job creation and economic growth
• Invest in tourism innovation, research and development
• Give the tourism sector a focus equal to that of the agriculture and food, science and ICT sectors
• Change the structures to facilitate the strategic development of Irish tourism
Actions needed
1. Industry groups should identify issues of strategic importance and adopt a common agenda
2. Government should lead the development of a strategic plan for Irish tourism
3. Ireland should use its presidency of the European Council in 2013 to prioritise tourism in the MFF 2014-2020
Conclusion
• The EU tourism framework offers Ireland a unique opportunity
• The choice is between a compelling future or gradual decline
• The challenge for industry and Government is to put in place the necessary structures to realise the sector’s potential
Thank You