Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and title Unit 4 - Creative Media Production Management ProjectUnit 5 - Working to a Brief in the Creative Industries

Start date Friday 06/09/2013

Deadline Friday 20/03/2014

Assessor name Iain Goodyear

Assignment title IG4 – Final Major Project

The purpose of this assignment relates to the following learning outcomes:

Unit 4 LO1: Be able to originate, develop and research an idea for a media productUnit 4 LO2: Be able to pitch a proposal for a media productUnit 4 LO3: Be able to manage a production process to create a media product.Unit 5 LO1: Understand the requirements of working to a briefUnit 5 LO2: Be able to develop a planned response to a briefUnit 5 LO3: Be able to apply a response to a briefUnit 5 LO4: Be able to review work on completion of a brief.

Scenario

As a media production specialist approaching the end of your two year programme of study, the time has come to demonstrate your ability in managing an independently devised production through the stages of pre-production, production and post-production.

You must devise initial ideas and select one that you will further develop using a broad combination of skills that you have acquired over the past two years of studying your BTEC extended diploma.

The project must relate to one or more disciplines across video, audio, motion graphics, photography and graphic design.

You must demonstrate that you are able to plan in advance all stages of production and adhere to a production schedule that you yourself have devised.

You must also, if encountered, evidence how you adapt to changes in your production schedule and overcome production difficulties.

Good luck!

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Tasks Grading Criteria Mapping

Task 1

Define and summarise the following range of creative production briefs:

Contractual Commission Negotiated Tender Formal Co-operative Informal Competition

In addition, you must also provide a summary of professional self-development opportunities working to each of the briefs would provide for you in the following categories:

1. Communication2. Time management3. Technical skills4. Career progression

In addition, you must gather examples of creative production client briefs and annotate said examples, providing information in your own words under the following categories:

1. Who is the client?2. What media product(s) does the client require?3. What is the timescale to deliver the product(s) to the client?4. Who is the intended target audience the client wishes the product(s) to

appeal to?5. What are the legal and ethical issues relating to the production?6. What constraints do you have to work within (budget, length of product,

format)?

Unit 5: P1/M1/D1

Task 2

Use a range of idea generation techniques, including mind maps, spider diagrams and any other appropriate methods, to come up with some initial ideas for a specific media production.

Unit 4: P1/M1/D1Unit 5: P2/M2/D2

Task 3

Prepare a pitch

Finalise ideas for your media product Prepare a project proposal in response to the brief Prepare a presentation including visual aids, delegate notes and presenter’s

notes Give the presentation in the form of a pitch to the client

Unit 4: P2/M2/D2

Task 4

Produce detailed research specific to your chosen Final Major Project idea. This research must include:

Technical code analysis of relevant media products that have influenced your own Final Major Project idea

Analysis of any websites, books and journals that you have researched to help you form your Final Major Project idea

Unit 4: P1/M1/D1

Task 5

Use pre-production techniques to draw up plans for your chosen production.You must include the following (specific to your production idea):

Risk assessment Storyboards

Unit 4: P3/M3/D3Unit 5: P3/M3/D3

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Shooting schedules Script Production Diary Location recognisance Production schedules Contingency Plans Shot Logs Layout plans Test shots / sequences

Task 6

Produce the media production as per the brief.

Unit 4: P3/M3/D3Unit 5: P3/M3/D3

Task 7

Using a range of web 2.0 technologies, evaluate your success in responding to your Final Major Project brief.

You must first gather audience feedback through online exhibition and the collation of questionnaire and focus group audience feedback. This feedback must be compiled and analysed prior to producing your evaluation.

Your evaluation must contain detailed information that is specific to the following areas of your Final Major Project:

1. Technical quality of final product (images, footage, use of sound, editing, layout, composition)

2. Production skills you have newly acquired and existing skills you have further developed

3. How closely your final product matches your original intentions (outlined in your Final Major Project proposal)

4. Time management and problem solving (scheduling, practical constraints and strategies you used to overcome constraints)

5. Reaching your target audience (audience response, your reactions to positive and negative criticism with reference to audience feedback you have gathered)

6. Summary conclusion of how you would respond to your project brief if you were to do it again

Unit 5: P4/M4/D4

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Unit 4 Creative Media Production Management Project (Level 3)P1: originate, develop and research an idea for a mediaproduct working within appropriate conventions and with some assistance

M1: originate, develop and research an idea for a media product showing some imagination and with only occasional assistance

D1: originate, develop andresearch an idea for a mediaproduct showing creativityand flair and working independently to professionalexpectations

P2: pitch a proposal for a media product with some appropriate use of subject terminology and with some assistance

M2: pitch a proposal for a mediaproduct competently with generally correct use of subject terminology and with only occasional assistance

D2: pitch a proposal for amedia product to a near professional standardconsistently using subjectterminology correctly andworking independently toprofessional expectations

P3: manage a production process to create a media product working within appropriate conventions and with some assistance.

M3: manage a production processcompetently to create a media product to a good technical standard, showing some imagination and with only occasional assistance.

D3: manage a production processto near-professional standardsto create a media product,showing creativity and flairand working independently to professional expectations.

Unit 5 Working to a Brief in the Creative Industries (Level 3)P1: describe the requirements of working to a brief

M1: explain the requirementsof working to a brief withreference to detailedillustrative examples

D1: comprehensively explain therequirements of working to a brief with elucidated examples

P2: plan a response to a briefworking within appropriateconventions and with someassistance[CT, SM]

M2: plan a response to a briefcompetently showing someimagination and with onlyoccasional assistance

D2: plan a response to a brief tonear-professional standardsshowing creativity and flairand working independentlyto professional expectations

P3: apply a response to a briefworking within appropriateconventions and with someassistance[CT, SM]

M3: apply a response to a briefcompetently showing someimagination and with onlyoccasional assistance

D3: apply a response to a brief tonear-professional standardsshowing creativity and flairand working independentlyto professional expectations

P4: comment on own work oncompletion of a brief withsome appropriate use ofsubject terminology.

M4: explain own work oncompletion of a brief withreference to detailedillustrative examples andwith generally correct use ofsubject terminology.

D4: critically evaluate own workon completion of a brief withreference to professionalpractice, and consistentlyusing subject terminology correctly.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.

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