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A Small Step for Mankind? Flat World, Open Innovation, and Wiki-nomics IEEE, EMC Society – November 8 th , 2007 Stan Curtis, IBM PLM, Open Innovation Council

IEEE: GlobalInnovationOutlook ServiceScience 8nov07

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Given in Detroit to IEEE sponsored by Liang Downey

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Page 1: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

A Small Step for Mankind?

Flat World, Open Innovation,

and Wiki-nomics

IEEE, EMC Society – November 8th, 2007

Stan Curtis, IBM PLM, Open Innovation Council

Page 2: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

“What does this mean for engineering?”

• Goal: Provide a framework to improve work/life (career options)

• Approach: Explain IBM’s Global Innovation Outlook (open innovation)

• Outcomes: Get started step-by-step (3 papers, 3 partners, 3 pilots)

Abstract With Moore’s Law driving technology and embedding change in our business practices globally, what does this mean for engineeringwhat does this mean for engineering as a career and education as an enabler?

Mr. Curtis will share his insights from recent projects in China, India, with Intel, Tata, and IBM’s Innovation Centre in Dublin.

• Berkeley, MIT• P&G, Raytheon• Accenture, IBM

Background (bias):A small step for Mankind?

“Flat World”, “Open Innovation”,

and “Wiki-nomics”

IEEE, EMC Society – November 8th, 2007

Stan Curtis, IBM PLM, Open Innovation Council

Page 3: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

“Flat World” - a test plan for your region?

• “Heard the One about 600,000 Chinese Engineers?” Washington Post 21may06

• “Planning for ‘Megaregions’ in the United States.” Dewar, Epstein; Journal of Planning nov07

• Nobel-prize! - “An Inconvenient Truth” Al Gore; Nobel Prize 12oct07

Plan for “Megaregions”

Page 4: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

Global (regional) planning – What is IBM’s approach?

•248 thought leaders •178 organizations •33 countries

• IBM works with global experts on regional Economic Development plans.• “Triple-Bottomline?” Innovation is key!

Page 5: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

                                             Gordon Moore's original graph from 1965

Global Innovation Outlook – What are IBM’s findings?

• Technology innovation is still accelerating. • But market uptake is potential limit - “the next 1B?”• Sustainable Development is a global challenge! (Millenium Development Goal, MDG)

Kurzweil – Law of Accelerating Returns

IBM GIO 2004

Q: “the next 1B?”

Page 6: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

Global Innovation Outlook – What are IBM’s findings?

• Productivity drives Economic Development. (jobs!)

• Business innovations (and jobs) are moving to Services. (Google?)

• Policy innovation enables key plays. (iPod?)

0

100

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Agriculture:Value from harvesting nature

20501850 1900 1950 20001800

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Services:Value from enhancing the capabilities of tasks that one organization beneficially performs for others

Goods:Value from

making products

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100

50

Agriculture:Value from harvesting nature

20501850 1900 1950 20001800

% o

f T

ota

l Re

ven

ue

Services:Value from enhancing the capabilities of tasks that one organization beneficially performs for others

Goods:Value from

making products

0

100

50

Agriculture:Value from harvesting nature

20501850 1900 1950 20001800

% o

f T

ota

l Re

ven

ue

Services:Value from enhancing the capabilities of tasks that one organization beneficially performs for others

Goods:Value from

making products

0

100

50

Agriculture:Value from harvesting nature

20501850 1900 1950 20001800

% o

f T

ota

l Re

ven

ue

Services:Value from enhancing the capabilities of tasks that one organization beneficially performs for others

Goods:Value from

making products

Q: “what about my JOB?”

Page 7: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

• From Computer Science to Service Science• Big Green!

A: “a new Service Science!”

What does this mean for engineering?

Page 8: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

What does this mean for engineering?

• Engineers are leading candidates for Top Jobs • Technology innovations will improve work/life options (including location)!• Over 50% of private sector jobs are in small companies.

#1 Computer Programmer

#5 Environmental Engineer

#7 Management Consultant

#8 Networking Specialist

A: “Top Jobs and Career Trends”

Page 9: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

What does this mean for engineering?

• “Green” equity-plays. Venture Capital up! • 2-in-3 new jobs are created by small companies.• IBM invests $2B/yr in startups…

Gets WSJ clips (3)

Venture-capital investment in the U.S. climbed 8% in the quarter to $8.07 billion…

The rise in the value of investments was the ninth consecutive quarterly increase. The latest investment total was the highest quarterly figure since the first quarter of 2001, the report said. The technology boom of the 1990s ended in spring 2000.

The report spotlighted two segments that include a majority of clean-tech companies. Energy investments jumped 28% to $590 million

Page 10: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

What does this mean for you?

• MIT engineering: “Open CourseWare” • IBM eco-system: “Patent Commons”

• IBM #1 in patents per year, but• Open Innovation changed our business:

– Linux - for mainframes– Open Source - new eco-system, onramp for IBM.SWG– OpenDoc – new policy, for government records

• Patent Commons!

Open Innovation changed our business!• IBM #1 in patents per year, but• Open Innovation changed our business:

– Linux - for mainframes– Open Source - new eco-system, onramp for IBM.SWG– OpenDoc – new policy, for government records

• Patent Commons!

Open Innovation changed our business!

Community development opportunities!

Page 11: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

What does this mean for you?

• Wiki-pedia • Wiki-nomics?

Page 12: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

What does this mean “in-my-backyard”?

• “design town”• Porteon/Zipcar

Page 13: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

What does this mean “in-my-backyard”?

• Liberty Cove• “282”

Page 14: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

Summary?

• Flat World• Open Innovation • Wiki-nomics

• Regional Innovation Initiatives (RII)• Digital Community collaboration• Sustainable development

• Eco-village Development• Green-grid utilities• NEV-carsharing

Global challenges:

Regional solutions:

Personal choice:

Ex: “Small Steps…”

• Open Innovation (IBM wiki) • City Vitals (CEOSforCities)

• Cascadia (Seltzer.06)

• Intel World Ahead• Dublin Innovation Centre• Endurance.net

• Wireless Portland• Tillamook “911”• ColumbiaCrossing

3 Papers:

3 Partners:

3 Pilots:

A: “Think global, Act local”

• If youIf you’’re not part of the solution… ?re not part of the solution… ?• Keep it simple! Keep it simple! (Be cheerful)(Be cheerful)

Page 15: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

Got innovation?

• Flat World• Open Innovation • Wiki-nomics

Its 90% persperation …Cheers!

Its 90% persperation …Cheers!

• Global Innovation Outlook• Dublin Innovation Centre• MIT Open CourseWare

• HBS, Porter • MIT, Kurzweil • NPR, Coletta

References:

Page 16: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

http://www.gartner.com/research/fellows/asset_185385_1176.jsp

• How do you think curriculum must change? Donofrio:

Here in the United States, we need to change the curriculum. We want to help people become – you'll easily get this in imagery – T-shaped, not just I-shaped. And that's very important. T has a very long stem to it, and it says you're capable of seeing what's going on all around you and can actually change your base. If you saw enough change, you would adapt to a new base and become deep in a different way. [Note: Gartner has adopted a similar concept in its concept of the versatilist.] Even today, in the role that I play, I have to constantly acquire new knowledge. I have to constantly change what's important to me – understand services, understand where markets are going, understand why they're going there. I have to understand those things because I'm expected to help make decisions about what we shouldn't be doing, as well as what we should be doing. We have to be constantly mindful that we don't control value, the market controls value. So I need electrical engineers, semiconductor people and software people to generate value in new ways. The T-shaped people, this emerging curriculum about SSME [service science, management and engineering] that we're trying to build – they're all part of the answer to the question of what's next? Where do I go? Some of the curriculum is business training, some is business knowledge, some is just a better understanding and appreciation for this whole issue. It's marketing, it's value, it's the migration of value, it's the ability to integrate and put together a solution.

Page 17: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

Engineers by Size of Firm and Experience

http://www.careerjournal.com/salaryhiring/industries/engineers/

Page 18: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

Professional Engineers by Job Function

http://www.careerjournal.com/salaryhiring/industries/engineers/20061115-eng-job-tab.html

Page 19: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

Professional Engineers by Industry/Field

http://www.careerjournal.com/salaryhiring/industries/engineers/20061031-eng-ind-tab.html

Page 20: IEEE: GlobalInnovationOutlook ServiceScience 8nov07

SSME – Service Science Management Engineering