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Identifying and measuring the unique IC of a company
Source: Corrado and Hulten (2010). Last point plotted is 2007.
Intangible capital•Computerized information
– Software
– Databases
•Innovative property – R&D, broadly
defined
– Copyrights and licenses
– Designs
•Economic competencies
– Marketing and branding
– Strategic firm practices
Intangible vs. tangible investment rate rises over time in the United States
www.conference-board.org/data/intangibles/
Investment patterns shifting…
…but the investments are invisible
Source: Ocean Tomo
Intangibles information gap
Intangible book value
Tangible book value
“When the map and the territory don’t agree, always believe the
territory”
Gause and Weinberg
describing Swedish Army Training
Employees collaborating together
and with external partners
to create re-usable knowledge, designs and processes
that meet market needs via a viable business model
Intangible capital territory
Strategic Capital
Human Capital
Relationship Capital
Structural Capital
Identifying and measuring the unique IC of a company
Example of a software and service company in the healthcare field
Questions to identify core IC
1. What do you do to create value and get paid by your clients (strategic capital)?
2. What are the key processes and knowledge that support the model (structural capital)?
3. Who are the key partners that support the model (relationship capital)?
4. What are the key competencies your people need to support the model (human capital)?
5. How do these pieces fit together and link to a market (strategic capital)?
How do you get paid?
Strategic Capital
What’s your key technology/IP?
Structural Capital
What are the key processes supporting this business model?
Structural Capital
Partners and Customers?
Relationship Capital
…and core competencies?
Human Capital
How does it all fit together and link with the market?
Strategic Capital
Stakeholders assessment Performance Areas Score Range
1-Management
3.40 Average
Hum
mn
2-Employees
3.60 Above Average
3-Processes/Systems/IT
3.39 Average
4-Marketing and Sales Processes
3.60 Above Average
Str
uctu
ral
5-Technology/IP
3.74 Above Average
6-Customer Base
3.53 Above Average
7-Network/Non-Customer Relationships
3.21 Average
Rel
atio
nshi
p
8-Brand
3.18 Average
9-Business Model
3.40 Above Average
Str
ateg
ic
10-External Factors
3.97 Above Average
…visual report of scoring
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
Human Capital StructuralCapital
RelationshipCapital
StrategicCapital
Another example
Healthcare Staffing Company
Knowledge Factory
IC Assessment
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
HumanCapital
StructuralCapital
RelationshipCapital
StrategicCapital
More resources
Methodology ICValueDrivers.com
Book IntangibleCapitalBook.com
Articles/Blog SmarterCompaniesBlog.com
Community ICKnowledgeCenter.com
Company TrekConsulting.com
Mary Adams 781-729-9650
