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Intangibles make up 70% of the value of the average transaction and company. This presentation provides a primer on how to incorporate intangibles into your mainstream management. Maximize the performance and value of intangibles including human, relationship and structural capital. For more information, please visit www.i-capitaladvisors.com
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Intangibles: Maximizing Value at the
Enterprise Level
Mary AdamsIntangible CapitalistI-Capital Advisors
ICAP Ocean Tomo Think Tank
March 24, 2010
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Tangible, 30%
Intangible, 23%
Goodwill, 47%
Global mergers - 2007
E&Y: Acquisition Accounting – What’s Next for You?
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Tangible $1.2 trillion, 43%
Intangible $1.6 trillion, 57%
U.S. corp investments - 2007
Business Week, October 29, 2009
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Stand-alone value
Finite– Teams
– Brands– Customer lists
– Networks
Infinite*– IP
– Knowledge products
– Software
– Processes
* the only limit to value is potential demand
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Intangibles monetization
One-off
sale� Licensing �
Put to work in
sound biz model
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Intangible business model
From: You Can Grow Like Google on YouTube
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Intangible Capital
Management
2. Model
3. Investment*
4. Assessment*
6. Execution
7. Performance Management*
8. Financial Results
1. Inventory
5. Strategy/ Innovation
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*Intangibles measurement
FinancialCost valuable but ignored metric
QualitativeAssessments are critical to effective IAM
QuantitativeCount what can be counted (not just KPI)
�Reputation is the new bottom line
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“Technology and especially the internet can really help you be lazy. Find the leverage in the world, so you can be more lazy!” - Larry Page
Maximize intangibles value
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Resources
www.IntangibleCapitalBook.com
www.SmarterCompaniesBlog.com
www.ICKnowledgeCenter.com
Mary Adams, [email protected]
Twitter: maryadamsica
