Upload
riksta1968
View
1.696
Download
1
Tags:
Embed Size (px)
Citation preview
Triune Brain Theory
• Reptilian: Physical BrainPhysical survival: Protection, Food, Sexual Reproduction, etc.
• Limbic: Emotional BrainEmotion center: Feelings, Memory, Bonding, etc.
• Neo-cortex: Rational BrainLogical thinking: Language, Speech, Writing, Operational Thinking, etc.
Adding Impact: More (or less) is required
YOU ARE
HERE
The Ladder: Adding resonance to relevance ESP>USP
attribute
benefit
value
Rational - Relevant
Emotional - Desired State
The Light at the top of the Ladder: BBSP
value
belief
Emotional – Desired State
Spiritual – Virtuous State
BBSP: Sustainability*Cultivator, USA
A common dictate to transcend the medium to values-based co-creation