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Session at IMEX Frankfurt, the global meetings & events tradeshow. Title: Hybrid Meetings Made Simple and Affordable Date: Wednesday October 14th 2014, Time: 13:30 - 14:00 Venue / Room: Tech Hub, Show Floor, Organisation: HCIBS | LiveOnlineEvents Speaker: Gerrit Heijkoop Track: Technology/Social Media Language: English Level: Intermediate Learning Outcome: Understand why you should consider going hybrid. See how hybrid can be implemented easily at your next event or conference. Discover potential revenue models for your digital content during and after the event. Do you want to double the audience of your event or conference? Truly engage your participants? Mobilize knowledge and questions? Join this energizing and interactive session by Gerrit Heijkoop of LiveOnlineEvents. He will share his insights, tips and tricks on hybrid meetings using live cases that he is working on. These will be mixed with exercises to let you share your experiences, ask questions and apply new insights to your own situation. For more information contact Gerrit Heijkoop at [email protected]
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Hybrid Mee*ngs Made Simple and Affordable: Lower your costs per par.cipant by increasing your reach & engagement
Photos, Findings & Ques*ons
TwiAer & Instagram: @GHeijkoop #IMEX14
My defini*on of a ‘hybrid event’
An event where both a live and online audience are par.cipa.ng in the same experience at the same *me from different loca.ons
My defini*on of a ‘hybrid event’
My defini*on of a ‘hybrid event’
Where do you stand?
I have par*cipated in an event as an ‘online delegate’
Agree Disagree
I will be involved in hybrid events in the future
Agree Disagree
I will be involved in hybrid events in the future
Agree Disagree 70%
MPI Hybrid Mee.ng Survey -‐ Sept, 2012 -‐ 1,800 respondents
I will be involved in hybrid events in the future
Agree Disagree 51%
MPI Mee.ngs Outlook -‐ April, 2014
I know all there is to know about hybrid events
Agree Disagree
I know all there is to know about hybrid events
Agree Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?
why?
Mieke van Loenen Director of events, ICCA
“In advance I was not sure of what to expect, but there was so much posi*ve energy! It brought people closer together, which really suits the values ��of our brand”
Video link: hAp://bit.ly/IntertrafficLive
Chris*an Middelthon, online par.cipant FRESH14
“Was on my way for skiing today, never got out – s*ll sidng here in my ski clothes watching #FRESH14 online. Great conference!”
Target audience
Online engaged
Increase your reach & engagement
Live delegates
Associa*on Bidding
85 live delegates
605 online viewers
from 75 countries
FRESH Conference
165 live delegates
880 online viewers
from 102 countries
Benefits are clear! 1. Increased reach 2. More engagement with your audience 3. Sponsor opportuni.es 4. Reduc.on of CO2 & travelcosts 5. Massive amount of marke.ng content
how?
Corporate Increase reach
How to design a hyrid event? Live event |
Interac*ve broadcast
Mee*ngselect Experience
Corporate Internal communica0on
How to design a hyrid event? Day 2 |
Interac*ve broadcast
DSM Innova*on Summit Day 1
Assoca*on Increase reach
How to design a hyrid event? Day 1 Day 3 Day 2 Amsterdam,
Netherlands
Day 2 Day 1 Bangkok, Thailand
Beijing, China P.R.
Offices
Mobiles
Hybrid bidding seminar
How to design a hyrid event? Day 1 Day 3 Day 2 FRESH,
Conference
Amsterdam
Offices
Mobiles
Mee*ng Team
s
Conten Produc*on
Value of entertainment
Effec*ve Mee*ng Team
s
Assoca*on Increase engagement
Live & Online Formats
How to design your hybrid format? Amer-‐Show Pre-‐Show LIVE Interac*ve session
what?
What does a hybrid event cost?
Meet the crew …
Hybrid event crew: program designer
Hybrid event crew: camera crew
Hybrid event crew: presenter
Hybrid event crew: moderator
Hybrid event crew: produc*on-‐assistant
Hybrid event crew: min. 4-‐6 people!
So what does it cost … 5% 5%
8%
10%
15%
20%
30%
Streaming & Internet Post-production
Program design & content
Marketing support
Projectmanagement
Video Production
Online Engagement Team
7%
Virtual platform
Revenue opportuni*es hybrid events ü Banners & logo’s ü Bumpers & instarts ü Pre-‐roll & post-‐roll ü Virtual Goodiebag ü Lead genera.on ü Paid par.cipa.on
Sponsors are seen!
#reflec*on apply to your own situa*on
Gerrit Heijkoop Partner LiveOnlineEvents Twi[er: @GHeijkoop #IMEX14 Web: www.Live-‐Online-‐Events.com
E-‐mail: Gerrit@Live-‐Online-‐Events.com
