Hub.in|dia Community 2009

COMMUN I T Y

OVERVIEW

Contents

01IntroductionVision

Mission

Goals

02Present ScenarioICT in India

Economic Scenario

Megatrend

Crowdsourcing

03The Big IdeaNetwork Value

Steps

Methodology in a nut shell

hub.india Summit

04The Execution PlanThe Event Experience

Hub and Spokes

Stakeholders

Participants

Prospective Speakers

Potential Partners

Potential Location

05About UsContact

Founders

06SummaryWhy hub.india?

01Introduction

The Vision01 INTRODUCTION

By empowering it’s human potential and expanding international collaboration India will rise to become the world’s largest digital economy in 20 years.

The Mission01 INTRODUCTION

To build a global community where leaders and professionals from all India-centric industry verticals discover, interact and advance their ideas towards business opportunities in the emerging digital world.

The Goal01 INTRODUCTION

To provide an intellectual and innovative platform, which will bring people from around the world together focusing on inward and outward bound activities in India.

02Present Scenario

02 PRESENT SCENARIO

ICT in India

India and the World

FIRST level of operation

Inward ActivitiesEfficiency & Cost-optimization

• IT • BPO • KPO • R&D

THIRD level of operation

Outward ActivitiesRe-integration

• Knowledge • Applications • Start-ups • Resources • R&D

SECOND level of operation

Indian MarketInternationalization & Localization

02 PRESENT SCENARIO

ICT in India

Demographics

Internet Accessibility

818 Mn Total Indian Population

SourceI-Cube 2008, e-Tech, IPLUE in Association with IAMAI, Internet in India.

250 Mn

205 Mn

85 Mn

42 Mn

568 Mn

368 Mn

15.1 Mn3.3 Mn

n Urban Population

n Urban Literate Population

n Urban Computer Literates

(Sept 2008, est.)

n Urban Active Internet Users

(Sept 2008, est.)

n Rural Population

n Rural Literate Population

n Rural Computer Literates

(Sept 2008, est.)

n Rural Active Internet Users

(Sept 2008, est.)

02 PRESENT SCENARIO

ICT in India

Demographics II

Internet users bend towards Youth


19%

2001

n School Going n College Going

n Young Adults n Senior Adults

12%

2008

23% 27%

35% 41%

23%

3.1 Mn 17.9 Mn

20%

02 PRESENT SCENARIO

ICT in India

Demographics III

Internet Access:Different Premises


44%

2001

n Cyber Cafe n Home/Other

n Office n School/College

37%

2008

33%

28%

19%

27%

4%

3.1 Mn 17.9 Mn

8%

02 PRESENT SCENARIO

ICT in India

Demographics IV

InternetReachability


58%

2001

n Top 8 Metros n Other Metros

n 5-10 lakh towns n <500’000 towns

37%

2008

15%

21%

7%

12%

20%

9 Mn 50 Mn

30%

02 PRESENT SCENARIO

ICT in India

The Rise of the Internet

Growth of Internet in India• 55.5 million claimed users• 50% of population under 25 years• 1250 local language sites (2008)• Rise in online advertising: US$ 47.3 million (2007) to US$ 70.5 million (2008)

Internet Access Points• 36% growth of PC owners p.a.• 25% increase of internet subscribers p.a.• Primary Access Point: with Cyber Café, Home and Office• 300 million mobile phone subscribers in 2008

500 million expected by 2010 accessible on disparate devises

02 PRESENT SCENARIO

ICT in India

The Rise of the Internet II

Internet Usage• 91% E-Mail• 76% General Information Search• 49% Educational Information Search• 46% Text Chat• 41% Online Gaming e-Commerce applications like Bill Payment, Ticket Booking etc… are gaining popularity

02 PRESENT SCENARIO

ICT in India

The Rise of the Internet III

02 PRESENT SCENARIO

Economic Scenario

India and the World

7th Largest Economy

Expected to become one of the top 3 in the next 20 years.

Despite financial downturn, India will keep its high growth rate.


02 PRESENT SCENARIO

Economic Scenario

Comparative Growth Rates in Asia

SourceEye on Asian Economies, CLSA Asia-Pacific Markets 1Q09 Eric Fishwick, December 2008

Country GDP Growth 2007

GDP Growth 2008

Expected GDP Growth 2009

Expected GDP Growth 2010

China 11.9 9.0 5.5 7.5

Hong Kong 6.4 3.0 (1.7) (0.4)

India 9.0 6.6 5.3 7.5

Indonesia 6.3 5.8 2.2 3.1

Korea 5.0 3.5 (1.7) 0.7

Malaysia 6.3 5.3 (1.2) 0.6

Philippines 7.2 3.8 1.2 0.7

Singapore 7.7 2.0 (2.6) (1.3)

Taiwan 5.7 1.9 (2.7) (1.2)

Thailand 4.9 3.4 (1.4) 0.5

Vietnam 8.5 6.0 3.5 3.0

02 PRESENT SCENARIO

Economic Scenario

India and the Economic Meltdown

Robust Growth

Due to structural as well as cyclical factors India should still have a GDP growth in the future and will be the first major economy to recover the financial downturn.

02 PRESENT SCENARIO

Economic Scenario

India and the Economic Outlook

Insulated Economy

India still offers the only truly endogenous cycle in Asia. Its inward looking economy offers more insulation from an external slowdown than countries in the Pacific Rim and its more service driven economy should suffer a less extreme business cycle.

02 PRESENT SCENARIO

Economic Scenario

India and the Economic Outlook II

IT Education

Cities like Chennai, Bangalore, Mumbai and Hyderabad have been literally transformed into IT cities. A new orientation in education had taken place in India – leading to its position as the country with most IT graduates worldwide.

02 PRESENT SCENARIO

Megatrend

Outsourcing to Crowdsourcing

Crowdsourcing

Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee), and outsourcing it to an undefined, generally large group of people or community in the form of an open call.

Jeff Howe, WIRED magazine, 2006

02 PRESENT SCENARIO

Crowdsourcing: Case Study I

Procter & Gamble

WhatFrom R&D to C&D, Managing Across BordersWhyLaunched of a new line of printed Pringles with missing TechnologyTechnologiesRTC North (network of European scientists), Innocentive (crowdsource research networks), YourEncore (crowdsource research networks)Savings40% of the company’s new innovations now come from outside P&G, 45% of the initiatives in product development portfolio have key elements that were discovered externally, R&D productivity increasedby nearly 60%, innovation success rate have doubled, R&D investment as a percentage of sales is down from 4.8% in 2000 to 3.4% today.

WhatPreparing a model of the 787 Dreamliner, Boeing enlisted 100 of its suppliers to help design the planeWhyIn order to meet aggressive deadlines, stay within their tight budget, and meet their strict quality-control requirements, Boeing company has decided to let her suppliers design many of the product’s most critical components.TechnologiesSophisticated Database Software, (shared plans online), Real Time Chatting, Accessing and Revising each other’s designs, Real-Time SimulationsSavingsMajor assembly now takes place in about three days as opposed to two months (LEGO assembly), $70.9 revenue

02 PRESENT SCENARIO

Crowdsourcing: Case Study II

The Boeing Company

WhatIBM deploys Web 2.0 collaborative solutions for a greener worldWhyBetter collaboration and improved decision making for its employees and ability to realize cost savings and carbon emissions through green IT solutionsTechnologiesIBM Lotus Sametime , IBM Lotus Notes and Domino, IBM WebSphere Portal, IBM Lotus Mashups , IBM Lotus Connections , IBM Lotus Quickr 8.1SavingsUS$16 million per year in phone costs, US$97 million has been slashed from travel budgets, US$2.8 million in annual energy costs, leading data compression technologies reduce disk storage, network traffic, and backup costs

02 PRESENT SCENARIO

Crowdsourcing: Case Study III

IBM

O’Reilly Media – Crowdsourcing in Sales reporting: - Readers were asked and incentivized to analyze and report the placement

in their local bookstore.- O’Reilly saved the expense of sending professional market researchers from

store to store.

Chipotle Mexican Grill – Crowdsourcing in advertising: - Instead of creating TV-spots, the add budget of 50t USD was put up as prize money

for the most popular home made video about the restaurant.- Chipotle received millions of USD of free advertisement and over 17.3ms hits

on Myspace and Youtube within three weeks.

Threadless – Crowdsourcing in product design and selection:- Customer participation in T-shirt design allows Threadless to serve the Long Tail

with over 1000 different designs per week.- Every item is profitable as the company doesn’t pay any fixed expenses

for the designers.

02 PRESENT SCENARIO

Crowdsourcing: Other Case Studies

Change in Business & Innovation Processes

03The Big Idea

Network Value03 THE BIG IDEA

Innovation Technology

Content:Editorial Driven

Users Driven

Investment Growth

Community Growth

Clicks/ROI:Ads

PremiumshipTransactions

A positive evolution in the revenues of the platform means a positive influence in the investments in the platform for the community. This will have a positive influence on the quality of information generated through the platform

In a second step the platform will produce premium services (target market analysis, connections to targeted networks, evaluation), and generate money transactions for the community and itself harnessing the generated information

The growth in the community means a significant numbers of visits and clicks on the the web site which is an opportunity to generate revenue attracting interesting ads for the community (related to interest)

Through information density grows more data can be harnessed and spread through the platform and different channels (Xing, Linkedin, Facebook, MySpace, Twitter…) which attract more members

User Generated:Comments, profile database, presentation of start ups, user generated solutions, summit related information, market analysis database, case studies, experiences, contacts

Editorial:Blog: information generated through the founders and future partners (bloggers, affiliates, boards) on experiences, case studies, best practices, market analysis, start up presentations, interviews (text and videos).Summit: keynotes, workshops results, panels, interviews on site, newsletter

Creation through the platform of an innovative place where members can find, exchange and evolve new business ideas and processes

03 THE BIG IDEA

Steps

Bring People TogetherBuild a Participative Platform

Harness Crowd DataShare Best-Practices and Build Trust

Create Market TransparencyMarket-driven Approach • Public Private Partnership• New Public Management

Level Playing FieldsAddress the Long Tail • Outsourcing • Semantic Web

03 THE BIG IDEA

Methodology in a nut shell

Unconference

An unconference is a conferencewhere the content of the sessionsare created and managed by the participants,generally day-to-day during the course of the event, rather than by one or more organizers in advance of the event”

www.wikipedia.org

03 THE BIG IDEA

hub.india Summit

An Innovative Platform

Hub.india blends classic conference methodology with unconference session formats.

03 THE BIG IDEA

hub.india Summit

Individual participation in the Summit will create the following values:Validation of concepts and business ideasMeet new customers, partners and suppliersContact community and improve communicationLearning from first-hand experiencesBuild an India-centric global networkGetting and staying on top of technological opportunitiesCreating and harnessing the community-information

What the Summit offers you

03 THE BIG IDEA

hub.india Summit

Summit Participation Benefits

Virtual Participant Physical Participant

Follow and contribute through the hub.india platform

Creating and harnessing community information

Face-2-face networking with clients, suppliers and partners

First-hand experience and interaction with leaders

Creating and harnessing community information

03 THE BIG IDEA

hub.india Summit

What the Summit offers you

hub.india not only facilitates the community, but also creates added-value by developing content from the summit sessions and participation of the community members.

hub.india is currently designing value-creating partnership opportunties.

Please contact hub.india for more information or to suggest your own partnership value offering.

04The Execution Plan

04 THE EXECUTION PLAN

• Keynote speeches by internationally acclaimed experts

INFORMATION

EMPOWERMENT

PARTICIPATION

ENGAGEMENT

• Panel discussions• Open stage talks and community sessions

• Networking activities• Cross-cultural learning sessions

• Problem-solving workshops• Entrepreneurial competition in co-operation with local partners

The Event Experience


Hub and Spokes

hub.indiaCOMMUNITY

& SUMMIT

ICTMARKETING

HEALTHCARE

TRAVEL & TOURISM

POLITICS & POLICY

ENTERTAINMENT

EDUCATION

FINANCIALSERVICES

RETAIL

hub.india Platform & Summit will launch with a limited number of spokes and more spokes will evolve.

Spokes are influenced by user and community interaction.


Hub and Spokes

Spokes will be looked at from

various contexts such as:

• Addressing the Long Tail

• Bottom of the Pyramid

• Designing Identities

• Development Strategies

• Entrepreneurship

• Infrastructure

• Knowledge

• Manufacturing

• Mobile Devices

• Public Private Partnership

• Regulation

• Semantic Web

• Security

• Social Media

• Sustainability

hub.indiaCOMMUNITY

& SUMMIT

ICTMARKETING

HEALTHCARE

TRAVEL & TOURISM

POLITICS & POLICY

EDUCATION

FINANCIALSERVICES

RETAIL

ENTERTAINMENT


Stakeholders

Meet the world’s innovative and influential decision makers in academia, business, government, and non-profit organizations.

Representatives include Indian and International Top Management (CIO, CTO) of MNCs as well as freshly founded Start-ups from numerous industry verticals.

Among the entrepreneurs we target business leaders and activists seeking the social impact.


Participants


Prospective Speakers

CHAD HURLEY YOUTUBEERIK WACHMEISTER ASMALLWORLD JAVIER OLIVER FACEBOOKJIMMY WALES WIKIPEDIAKIRUBA SHANKAR BUSINESS BLOGGINGLARS HINRICHS XINGLOïC LE MEUR SEISMIC, LE WebMARTIN VARSAVSKY FONMIKE BUTCHER TECHCRUNCH UKOURIEL OGLOY TECHCRUNCH FRROBERT SCOBLE SCOBELIZERSOUMITRA DUTTA INSEAD

and many more...


Potential Partners

NASSCOM

IAMAI

CII

IBEF

TIES

HEADSTART

PROTO.IN

and many more...

Logo

Logo

Logo

Logo

Logo


Potential Location

1st priority

IIT CampusMumbai2nd priority

ISB CampusHyderabad3rd priority

IIM-B CampusBangaloreCriteria: Cost structure, Campus support, Infrastructure, Accessibility

05About Us

Eric Ledergerber05 ABOUT US | FOUNDERS

EducationM.A. (final term) Marketing, Communication Services HSG, B.A. HSG

Experience• Managed regions for the web2.0 sites Tilllate.com and Usgang.ch• Worked at several Indian Economic Summits• Executive Member of the Public Relations Committee of the University St. Gallen Student Association

ResidenciesFacebook, and Xing (Eric Ashok Ledergerber)

Sébastien Lambercy 05 ABOUT US | FOUNDERS

EducationM.A. Information, Media and Technology Management HSG, B.A. HSG

Experience• Coached the International Design Thinking Course of the University of Stanford and the University of St. Gallen• President of the Parliament and President of the Script Commission of the University of St. Gallen

ResidenciesFacebook, Linkedin, and Xing (Sebastien Lambercy), Twitter (slambercy)

Philip Sunil Urech05 ABOUT US | FOUNDERS

EducationB.A. (final term) International Affairs HSG

Experience• Initiated the first Swiss daily video streaming show as Media Producer for Swisscontent • Founded the film production agency Wiseguys• Co-ordinated Hans Blix’s nuclear weapons-free world campaign at WFUNA

ResidenciesFacebook, Linkedin, and Xing (Philip Urech), Twitter (philipurech)

06Summary

Why hub.india?06 SUMMARY

Creation of a community through the website hub.in

Knowledge on digital technolgies and possible integration in businesses generated through the event - both for participants and the community following the event live (or later) on the internet

Connection within the community

Knowledge generated through community (articles, blogs etc…) and through connections

COMMUN I T Y