Upload
dipti-rajeshirke
View
2.175
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
HRM in Retail
Presented to:- Prof. Surbhi
Presented by:- Miss. Dipti Shirke
Significance Of Human Resource Management
The personnel perspective The firm hires people, but the focus is not on development
The compensation perspective Firm uses bonus, incentives etc to reward performance
The alignment perspective Firm does see the human capital as an asset but does not
invest in utilizing the capabilities of the same The high performance perspective
Firm views human resource as an integral element of the firm’s strategy implementation.
Conceptual Overview Of HRM In Retail
HRM in Retail Involves: Identifying various roles in the organization Recruiting the persons with the right
attitude to fit the jobs Training Motivation of employees Evaluation of employee performance
1. Identifying The Various Roles In The Organization
Buying and merchandising Store management and operation, and Technology support
2.Recruitment And Selection Newspaper advertisements Visits to colleges Existing employees References Recruitment agencies Websites Screening of Resume Personal interview
3. Training
Introducing new persons/ staff into the organization
Training of sales staff Training of staff/personnel for skill
enhancements
Training Of Sales Staff
Communication skills Product knowledge Company policies on returns and
exchanges Knowledge of the workplace Market awareness Personal grooming
4. Motivation
The organization culture The rewards and recognition The monetary benefits Prospects for growth and job enrichment
5. Evaluation Of Performance
Through goals that have been setThrough goals that have been set
Role Played By HR In A Retail Organization
The HR Pyramid
Creating Organizational Structures
Organizational Structure in Retail
Factors affecting creation of organizational structures, are:
Scope and scale of operation, viz local, regional, national or international
Types of products sold Type of departmentalization, i.e.
functional, product wise or geographic
Organization Structure For Small Organization Structure For Small Stores/ Single Stores/ Independent Stores/ Single Stores/ Independent
RetailersRetailers
Organization Structure Of A Retail Organization Structure Of A Retail Chain/Department StoreChain/Department Store
Functions as per ‘Mazur Plan’ Control Publicity Operations Merchandising
The Mazur Plan for Department Stores