How You Can Use Social Media to Grow Your Business

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    20-Aug-2015

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  1. 1. How You Can UseSocial Mediato GrowYour BusinessMatthew T. GrantManaging Editor,MarketingProfs
  2. 2. A Bit About MarketingProfs Online Resource for Marketers Sign up to become a Basic Member! Check out our Podcast: Marketing Smarts
  3. 3. So, Lets Review
  4. 4. The Social Media are Tools forPublishing and Sharing Content Tools Not ends in themselves Publishing Media you own Sharing Thats the social part! Content The food
  5. 5. Biggest Platforms
  6. 6. Monthly Users
  7. 7. Blogging is the Granddaddy
  8. 8. But Blogging is a Slog!
  9. 9. East Wests Blog
  10. 10. East West on Facebook
  11. 11. Which is just to say You dont HAVE to use social media to grow yourbusiness.
  12. 12. Also You dont have to DO social media to USE social media.
  13. 13. You Could Advertise Status Targeting Email Targeting
  14. 14. If you DO want to use social media Focus on your business goals (not the tools)
  15. 15. What CAN Social Media Do?
  16. 16. Drive Traffic Search (SEO) Business Goal: Conversion!
  17. 17. Start with your blog
  18. 18. Start with your blogCTA
  19. 19. Use Social Media to Promote
  20. 20. Reap the Rewards!
  21. 21. Build Relationships
  22. 22. Kaufman, Rossin & Co.
  23. 23. Kaufman, Rossin & Co. 50 Year Old Accounting Firm In Florida 2nd largest in the state People are buying a relationship Business Goal: Employee Recruitment and Retention
  24. 24. Focus on People and Culture
  25. 25. Focus on Networking
  26. 26. Focus on Content
  27. 27. Build Personal Brand
  28. 28. Establish Authority
  29. 29. Dont Forget the Call to Action!
  30. 30. Getting Started
  31. 31. Have a BUSINESS GOAL! Site Traffic and SEO What happens when they get to your site? Building Relationships Lead generation Retention Customer Service Community Management Building Brand Awareness Authority
  32. 32. Have a Destination
  33. 33. Have Content! What do your customers actually careabout? Write (or podcast or make videos orshare great content you find) aboutthat!
  34. 34. Get in Touch! Twitter: @MattTGrant Email: MattG@MarketingProfs.com Podcast: Marketing Smarts! http://www.marketingprofs.com/podcasts/
  35. 35. Thanks!
  36. 36. Image Credits http://webexpedition18.com/articles/vintage-icon-set-for-bloggers/ http://www.mediabistro.com/alltwitter/social-media-users_b22556 http://en.wikipedia.org/wiki/File:Grandfather_Vlas.JPG http://www.jeffbullas.com/wp-content/uploads/2012/08/State-of-Blogging-in-2012.jpg http://commons.wikimedia.org/wiki/File%3AVictor_Gabriel_Gilbert_Gardening.jpg http://womenshistory.about.com/od/warwwii/ig/World-War-II-Rosies--Pictures/Hand-Drill-Operator---1942.-UzN.htm http://cdn2-b.examiner.com/sites/default/files/styles/image_content_width/hash/de/76/de76df65211d8b2f8e2e29b6924bec3d.jpg http://www.examiner.com/images/blog/EXID3721/images/img-Dortcar%281%29.jpg http://www.examiner.com/article/selena-gomez-and-justin-bieber-relationship-does-it-irritate-you http://en.wikipedia.org/wiki/File:Global_Relay_Gastown_Grand_Prix_2012_-_Mens_Race_Starting_Line.jpg http://www.gutenberg.org/files/25075/25075-h/25075-h.htmhttp://www.reusableart.com/v/animals/cats/colored+drawings/colored-cats-12.jpg.html