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Verbal Identity is a leading brand language consultancy. We work with world-famous brands to create brand narrative, engaging tone of voice and the right message structure. As consultants, the first part of our job is to work with you to discover where this project will add value. This is a short introduction to that thinking.
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We work with our clients to identify where brand language creates value.
Top and bottom line
Hard values – not rearranging the flowers on reception
Our biggest competitor is ignorance.
8 out of 10 brand touch points are dominated by language
Most brand owners haven’t tracked where brand language is having an impact
We’re in the business of Value Creation
• With thanks to “Why Killer Products Don't Sell“
by Ian Gotts and Dominic Rowsell
The process for any new project
Identif
y
Mento
r
Position
Assessment
Case
Transaction
Identify
Someone spots an idea that
could improve the business
Mentor
A mentor is appointed*
Position
The value of the idea is
positioned to everyone else
Assessment
The new idea is
tested…hard
Case
A fully quantified
business case is made
Transaction
If the case is good, then people are
ready to buy
What’s different with a verbal identity project?
We get involved much earlier, at ‘Mentor’ stage – the case is not
provenWe work with our clients to identify where this project will add value for
them
Be prepared…
to contribute as much to the
“conversation of possibilities ”as we do.
Mentor
A mentor is appointed*
A Mentor cannot be the project Sponsor
The case is not proven…this will take time
Mentors have time, Sponsors have budget (but no time)
Be prepared…
Don’t expect case studies of how other people
did it…not many people have done this.
To out-perform your competitors, you’ll need
to out-think them. Go against accepted
wisdom.
We will be prepared…
We want to know your market as well as
you do.
But we can also see the opportunities in
your market, because
we know what our services can offer.
