HOW TO CREATE A BLOG?

BloggingYou’re probably having a difficult time figuring out “How to write an effective blog?” that could attract an audience. Trust me you are

not alone. Even a professional blogger goes

through a similar situation at the beginning.

You found yourself in the middle of a desert with no

direction or clue. There is no one around you to listen or to communicate. You have no idea what to do next?

Where to go?

Eventually your thoughts begin to dry up. However, you can create your own oasis in the same desert just

with these pro tips, mentioned below.

After reading this blog, you will have a good idea of how you

can create a blog capable of attracting

visitors and creating a buzz

Step 1: know your audience

It is important to know and understand your audience before you

start. You need to know, “What their

interests are?”, “What their preferences are?”,

“What information they want?

To know this it is crucial to create a

buyer’s persona. This will help you to decide

a topic that will resonate with your

target audience.

Step 2: Define The Topic And Create Working Title

◦To start writing anything u need to decide a topic, it helps you to define what you want to write and how to approach it. Like if you are a digital marketer you could select a topic “Facebook” then you might come up with few working titles.

◦For example, the working title for Facebook can be “5 ways to start promoting your business on Facebook” & “10 ways your Facebook can help your business grow”.

◦3 steps can help you define your topic◦Gather relevant data◦Ask the relevant question0073◦ Identify the opportunities

Step 3: Time For Introduction

It is important to grab the attention of your audience in first few lines or paragraphs. The Audience is very impatient they can switch to something else

if the intro fails to captivate the audience. You can provide important information or facts, tell a story or joke or show empathy to grab the initial

attention of your audience

Step 4: Content Should Be Optimized

By optimizing your content you are making it visible to the people who search for it. It is important to organize the information, sometimes too much information can frighten the reader to continue. Break the text into sections, list, tips, headers or in any way possible. This will help the readers to not only consume the content but to understand.

Step 5: Start To Write Content

Now the next step is to actually write the content. It’s

very important to cover all the information you need to

tell, research additional information if the topic

requires. There are many tools which can help you to improve your writing skills.

Step 6: Edit and Proofread post

The editing process is an essential part of blog writing. You can ask people to

proofread and copyedit your blog text. Use relevant pictures and images for your post. Pictures are essential for the success of a

post.

According to the statistics, a blog post with relevant images receives 94%

more views than the post without any. Headers and sub-headers have different font sizes to show consistency and help readers

to understand.

Step 7: use the right CTA

CTA are buttons you want to add at the end of the blog, to indicate what the reader should do next. Famous CTAs

are downloaded an e-book, register for a webinar or signup for the newsletter.

CTAs can be used to provide more content or value to the readers.

Step 8: optimize for SEO

Meta descriptions are the descriptions just below your page title. They are the short summaries about the post. It should be between 120-150

words and should start with an action verb like learn, read, etc.

Page title and headers should also contain keywords to increase optimization. Ideally, a title should be under 65 characters.

Mobile optimization is important for the success of your website. The need to make a responsive and easy to navigate website has grown

significantly. It should also be designed to improve your SEO.

Conclusion

The above-mentioned steps help you to not only create a powerful content but also to have

more visibility on search engine. They will allow you to produce a professional content

that is capable of attracting and engaging customers.