How to Use the Internet to Find Hot
Leads
(on autopilot)
“Hot Lead”
A potential customer where a NEED for your
products has been shared and DEMONSTRATED
365 Leads
5%
Conv. Rate
18+ Sales
2) Consistency & Automation
Learn ONLY what works
…Work on Your Business
Author ~ Internet Marketing Consultant ~ Web Designer
Lego Addict
Engineer
Helping Business Owners Increase Sales, Brick after Brick
Rodolfo Melogli
How to Use the Internet to Find Hot
Leads
(on autopilot)
#1 Research
#2 Landing page
#3 Tools & strategies
#4 Automation
#5 …Repeat!
#1
Research: who is your ideal customer?
Customer Persona
- Job description?
- Search keywords? - Location?
- Common Problems/Questions?
- Events they go to?
Customer Persona Example
- Job description? SME owner, 4-10 staff, B2B or B2C, with/without website, done ads before
- Search keywords? Increase website traffic, SEO, Ecommerce, Content Marketing, Funnel - Location? IE, UK, US, AU, English speaking
- Common Problems? Misbeliefs: expensive, not for them, no time, no knowledge, no trust
- Events they go to? Chamber , Web Summit
#2
Landing page: where will you send your
leads?
#3
Tools & Strategies: where is your customer
– how to engage?
by Job Description
L’in Search
40% will view your
profile after you see theirs
Twitter: 99% Engagement with Follow
+ Retweet + DT (.@____)
Followerwonk + MakesmailDownload TW Accounts, Get Emails
FB Search: Groups
1.5bn Active
Users/mo
FB Search: Groups
Quick Hire + Direct Email to
members
Twitter Adv.
Searchhttps://
twitter.com/search?
f=tweets&vertical=default&q=recommend%20hotel
%20dublin%20%3F%20-job&src=typd
Twitter Advanced Search90% Conversion Rate with RT, DT & Follow #internshipfairy
Google “KW – blog –
location”Search
100% of bloggers will read your
comment before approving/rejecting
it
Buzzsumo “Top *KW* Tools” Search100% of bloggers will read your email & comment if you have
anything useful to add to a successful blog post
Example re: 100% of bloggers will read your email & comment if you have anything useful to add to a successful blog post
by Issue/Question
Plumbing forum – Plumbing discussion – Plumbing problem
Quora, Question.com, Yahoo Answers, Ask.com
#4
Automation: lead searching on
autopilot
> Email Alerts
Facebook Email AlertsTwitter Email Alerts
Forums, Quora Alerts
> Bookmarks
Bookmark Facebook GroupsBookmark/Save Twitter Search
Save LinkedIn Search
> Use Great Tools
> Create Templates
The FORTUNE is in the Follow-up!
Only 2% of sales occur at a first “meeting”
#5
Repeat. 5 minutes a day.
Identify a Trigger
i.e. turn on laptop / first time I go to FB
30 Day Challenge
Schedule + Be Consistent + Track GA
Reward Yourself ONLYif you gain 30 leads
Thank you!
BusinessBloomer.com/slides