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CROWDFUNDING TOPICS TODAY
• TYPES OF CROWDFUNDING PLATFORMS
• EXAMINING REWARDS BASED CROWDFUNDING PLATFORMS & WHY PEOPLE USE THEM
• TRICKS AND TIPS FOR RUNNING A SUCCESSFUL CROWDFUNDING CAMPAIGN
• LOOKING AT SUCCESSFUL AND FAILED CAMPAIGNS TOGETHER
CROWDFUNDING INTRO VIDEO
https://www.youtube.com/watch?v=bFc9L6EtPWc
THERE ARE 4 TYPES OF
CROWDFUNDING
• REWARDS BASED CROWDFUNDING
• EQUITY CROWDFUNDING
• LENDING CROWDFUNDING
• CHARITY CROWDFUNDING
EQUITY CROWDFUNDING PLATFORMS
The investors (the crowd) invests and receives an equity stake. The investment stake is limited to private companies & currently not legal in all countries.
LENDING BASED CROWDFUNDING PLATFORMS
Peer to Peer Lending: The prospective borrower submits the terms of the “ask” and are matched with a pool of investors who are willing to accept the credit (read interest rate) terms.
DONOR BASED CROWDFUNDING PLATFORMS
The crowd donates to causes they believe in. Closely tied to Facebook community.
HOW TO SET UP A SUCCESSFUL CAMPAIGN
TREAT IT LIKE ANY OTHER MARKETING CAMPAIGN!
#1 SELECT THE RIGHT PLATFORM FOR YOU BY CHECKING OUT WHAT OTHERS HAVE DONE
HOW TO SET UP A SUCCESSFUL CAMPAIGN
#2 BE AUTHENTIC
#3 ENERGIZE THE PROJECT BY FLIPPING THE SWITCH FROM IDEA TO REALITY AND MAKING THE WORLD A BETTER PLACE
………..remember you are not asking for a handout, you are adding value
HOW TO SET UP A SUCCESSFUL CAMPAIGN
#4 RESEARCH BY SEARCHING GOOGLE ADWORDS KEYWORD PLANNER TO SEE IF PEOPLE ARE INTERESTED IN YOUR IDEA
#3 FACTOR IN ALL THE COSTS OF ACAMPAIGN TO DETERMINE WHAT YOU NEED … YIKES ……what is this?
WHAT $ TO FACTOR IN ADDITION TO YOUR “ASK”
• VIDEO PRODUCTION & EDITING
• MARKETING MATERIALS, PICTURES ETC.
• COST OF PERKS
• COST OF SHIPPING PERKS
• COST OF MAKING PRODUCTS INCLUDING EQUIPMENT & LABOUR
• PLATFORM COSTS OF RUNNING CAMPAIGN
ASSEMBLE YOUR MARKETING TEAM
• PICK PEOPLE WHO ARE WILLING TO FOCUS ON THE CAMPAIGN FOR 45 DAYS OR MORE
•PRIOR
•DURING
•AFTER
HOW TO MARKET
• DETERMINE LENGTH OF CAMPAIGN
• VIDEO FIRST
• TELL THE STORY WITH PICTURES
• THE “WHY”
• IMPORTANCE OF THE “WHY”
• DIFFERENT LEVELS OF PERKS
• TIMELINE OF FULFILMENT OF PERKS
• USE PROJECT PAGE TO ANSWER ALL POTENTIAL QUESTIONS
• HAVE ONE MEMBER OF TEAM AVAILABLE TO ANSWER QUESTIONS
HOW TO MARKET
• CREATE FACEBOOK PAGE AND SPEND $ ADVERTISING
• SET UP TWITTER ACCOUNT
• SEND TARGETED EMAILS TO JOURNALISTS
• FIND JOURNALISTS BY FINDING A SIMILAR CAMPAIGN AND PASTING PICS INTO GOOGLE IMAGE SEAARCH TO FIND PEOPLE WHO WROTE ABOUT THAT CAMPAIGN.
HOW TO USE SOCIAL MEDIABEFORE CAMPAIGN STARTS
ONE WEEK AHEAD X 2 DURING WEEK BUILD EXCITEMENT
TWEET, FACEBOOK POST AND TELL LINKEDIN CONTACTS THAT CAMPAIGN IS COMING
GET YOUR FRIENDS & FAMILY TO COMMENT ON YOUR POSTS AND RETWEET YOUR TWEETS
HOW TO USE SOCIAL MEDIADURING CAMPAIGN
TWEET, FACEBOOK POST AND TELL LINKEDIN CONTACTS HOW CAMPAIGN IS PROGRESSING
TALK TO EVERYONE TO BOOST CAMPAIGN FOR YOU.
UPDATE BACKERS FREQUENTLY AND HONESTLY
HOW TO USE SOCIAL MEDIAAFTER CAMPAIGN ENDS
TWEET, FACEBOOK POST AND TELL LINKEDIN CONTACTS CAMPAIGN RESULTS
THANK PRESS AND CONTACTS
ADVISE BACKERS WHEN PERKS ARE COMING
SHIP PERKS and …….
Keep the rest of the money!
EXAMINING SOME CAMPAIGNS
COOLBOX
(Indiegogo)
ASKED FOR $50K
IN 2 DAYS = $116Khttps://www.indiegogo.com/projects/coolbox-the-world-s-most-advanced-toolbox
successful
EXAMINING SOME CAMPAIGNS
STANDSTAND
(Kickstarter)
ASKED FOR $15K
TOTAL = $118.5K
https://www.kickstarter.com/projects/1875488582/standstand?ref=nav_search
successful
EXAMINING A CAMPAIGN
OATMEAL TESLA MUSEUM
(Indiegogo)
ASKED FOR $850K
TOTAL = $1,370,461
https://www.indiegogo.com/projects/let-s-build-a-goddamn-tesla-museum--5
HUGE
EXAMINING A CAMPAIGN
PET CREMATION
(Indiegogo)
ASKED FOR $500
TOTAL = $0
https://www.indiegogo.com/projects/pet-cremation-and-urn
Mmm?????
Find us at: http://www.xlconsultinggroup.com
Socially at: @XLConsultingGro
https://www.facebook.com/xlconsult