1. How To Promote Your Brand in Social Media Jakarta, 16 August
2015
2. Digital Landscape
3. Growth of Digital Channel
4. Most Active Social Media Platform
5. Social Media Channel Blogs: Wordpress, Blogger
Microblogging: Twitter, Plurk, Koprol Location based social
network: Gowalla, Foursquare, Facebook Place Events: Meetup.com,
Eventful Online Advocacy & Fun Raising: Causes Wikis:
Wikipedia, Wikimu Social Bookmarking: Digg, Google Reader Video
Blog: Youtube
6. SOCIAL MEDIA CHARACTERISTIC
7. Facebook Characteristic Social Graph Full of engagement
feature Edge Rank Constraint Mass Social Media Platform Strong Tie
Network
8. Twitter Characteristic Interest Graph More on Urban People
Weak Tie Network
9. Youtube Characteristic Interest Graph Second largest search
engine Weak Tie Network
10. Instagram Characteristic Interest Graph The benchmark for
lifestyle Demand for great visuals Weak Tie network
11. Digital Strategy
12. Define Your Social Media Strategy Awareness Education Sales
Engagement Loyalty Create need
13. Key Success Factors Clear social media objective Choose the
right channels Content Strategy and clear call to action Story
telling
14. Case Study of HijUp.com HijUp.com use Facebook, Twitter,
Instagram, Blog even Pinterest to educate and create needs of the
customers. One of the best brand with great content marketing in
Indonesia
15. Case Study Brodo Brodo is one of the most inspirational
local brand that very innovative explore social media for reaching
the target audience
16. Case Study Cambridge Satchel Start us SME, the founder
modified the classic satchel bag, and endorse blogger, create
strong story telling and now collaboration with a lot of
designer
17. Case Study GoJek Go Jek create a lot of content that
shareable trough social media that create awareness and product
trial
18. WOM Gojek Cantik This girl utilized for this campaign is
not a real GoJek Driver just to make viral.
19. Case Study Promoting WWW.HM We dont have any budget for
promotion, I just concentrate mostly trough social media for
promotion, create buzz, maintain community and trigger WOM, and it
become best seller
20. Case Study Pop Up Market PopUp a yearly event held by
Prasetya Mulya students use social media to promote their
event.
21. Case Study Tees.co.id Endorse Rasya A measurable campaign
by endorsement trough social media, with sales conversion to
ecommerce website
22. Tuhu Nugraha Dewanto COO Upnormals PingFans Book Writer
WWW.HM Defining Your Digital Strategy Twitter: @Tuhunugraha E-mail:
[email protected] LinkedIn: www.linkedin.com/in/tuhunugraha
Group: https://www.facebook.com/groups/DefiningYourDigitalStrategy/
(Discussion and curated content about digital strategy)