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Daniel SissonMarketing & Business Development Director
Mansa Systems
How to Market with the Cloud: Destroying Data Silos
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First things first
Support links outside the frame
Q&A
Please feel free to put questions into the chat box. I will answer at the end.
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Agenda• Introductions – Daniel• Introductions – Mansa Systems• Modern Marketing vs Old Marketing• Marketing in the Cloud• No data silos• What next?• Recommended reading
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Myself• Perpetual student of Marketing, Advertising, Sales,
Copywriting, Productivity, and Efficiency • BS International Business, Saint Louis University, Madrid
Career Highlights
• Ocho Eventos – Nightlife – Madrid• Basis of my marketing skills
• Daily Crowdsource – Tech / Crowdsourcing – San Diego• Marketing, Business Development, Advertising and
Sales• Startup life
• Mansa Systems – IT / Salesforce – San Francisco• Marketing and Business Development
• Stealth Startup
HeadquartersOne Market St San Francisco
HeadquartersOne Market St San Francisco
Salesforce Consulting and appexchange Apps
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Founded in 2006
50 Employees
15 Certified Consultants
300+ projects
120+ Customers 2.5 projects /
customer
Growing Product Business
Founded in 2006
50 Employees
15 Certified Consultants
300+ projects
120+ Customers 2.5 projects /
customer
Growing Product Business
Quick Summary Global Locations
Offshore Center Delhi, India
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• Interruption vs. permission marketing
• Inbound vs. outbound• Internet Marketing and Digital Marketing
Marketing Then and Now
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Interruption
Definitions • “Marketing” as a loose term• Drive Revenue
• Get Leads and Sell• Brand Awareness, Ad Campaigns, Social Media
Old or Traditional Marketing
Town Criers / Heralds
Radio > TV > Banner Ads / Popups
Difficult to quantify and you are interrupting peoples lives, or tv show, etc.
Marketing Then and Now
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Permission Marketing – Seth Godin • Drive Revenue
• Get Leads and Sell• Trust, Authority, Thought Leadership, etc
Blog Posts, Webinars, Content
Educate
Give Value First
Put out great content and they will come to you
Marketing Then and Now
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Inbound VS. Outbound Marketing
• Inbound is blogging, content, SEO, social media presence, LinkedIn, Webinars, Interviews, Etc• Email Marketing• PPC – Google Ads
• Outbound is Ad Campaigns, Radio, TV, direct mail, etc
Marketing Then and Now
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Marketing in the Cloud
Cloud embraces the changes
CRM
Content Marketing on the Internet
Marketing Automation
Lead Nurturing Campaigns
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Cloud Products and Services to the rescue
• All in one products / services Marketo / Silverpop / Predictive Response
Integration to CRM is FUNDAMENTAL
I don’t recommend, but you could use various specialization products
• In-house email provider or external email provider• Analytics - KissMetrics, Google Analytics
• Unbounce – Landing page design• Hootsuite – Social Media
• Bonus tip! LastPass
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Cloud Products and Services to the rescue
Take all your marketing online with ONE central database
Salesforce CRM
Your CRM must be the one all be all
Data lives and dies
Forget about old marketing, ROI is not there
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Data Silos are a thing of the past
• Integrations to the rescue• Connectors• Plug-ins
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Replace your Marketing Manager with an App
• Repetitive Processes are room for automation• Integrations, Automation, Syncing• If it seems like there should be an easier way, there
definitely is
Replace your Marketing Manager with an App
• SlideShare – Marketing Collateral and Presentations• Static URL – updating is easy, embedding • Lead Generation tool • Leads go to Salesforce CRM• Exporting and Importing leads from SlideShare to
Salesforce• Slide2Lead – Auto sync your leads from SlideShare to
Salesforce
Slide2Lead
The future of marketing
• What happens next?• Speculation on the future of Marketing, Sales,
Advertising, etc. • CMOS will buy more technology, • Are you prepared to be a CMTO or a CIMO
Recommended Reading
Chief Marketing Technologist• http://chiefmartec.com/
Seth’s Blog• http://sethgodin.typepad.com/
Hubspot Blog• http://blog.hubspot.com/
