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Do your clients feel appreciated? Even in B2B relationships, you must still treat your clients as individuals. This deck walks you through the 4 Levels of Recognition and how you can make your customers feel loved.
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RecognitionHow to Make Your Clients Feel Appreciated
About Me
President & founder of
The Brookeside Group,
the B2B loyalty experts
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INTEGRITY COMPETENCY RECOGNITION PROACTIVITY SAVVY CHEMISTRY
6 Dimensions of Trusted Advisor Relationships
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You do the obvious
1
You go out of your way
2
You get what motivates them
3
You get better for them
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4 Levels of Recognition
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You do the obvious
1
You go out of your way
2
You get what motivates them
3
You get better for them
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4 Levels of Recognition
You do the obvious
• You thank them for a renewal
• Let them know you appreciate them making time for meetings
• You send them a corporate holiday gift (not personalized)
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You do the obvious
1
You go out of your way
2
You get what motivates them
3
You get better for them
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4 Levels of Recognition
You go out of your way
• You congratulate them when their favorite team wins a big game
• You wish them happy birthday (personally)
• You thank them through personalized, thoughtful holiday gifts
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You do the obvious
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You go out of your way
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You get what motivates them
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You get better for them
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4 Levels of Recognition
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Are they an Achiever, Affiliator or Power person?
Achievers
• Measurable output• Outperform others• Make a unique
contribution• Set new records• Success depends on
effort and ability, not chance
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Affiliators
• Maintain relationships• Be accepted, part of
a team• Enjoy shared activities• Build consensus,
minimize conflict
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Power
• Attain influence over others
• Arouse strong emotions • Acquire a reputation
or position• Have control
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You do the obvious
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You go out of your way
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You get what motivates them
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You get better for them
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4 Levels of Recognition
You get better for them
• You attend conferences, seminars, workshops to learn how you can improve for them
• You learn new technologies because you see the value for them
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You do the obvious
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You go out of your way
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You get what motivates them
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You get better for them
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4 Levels of Recognition
Any questions?www.brookeside.com I [email protected]